Every Entrepreneur Must Master The Art of Selling

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If you can’t sell yourself, your ideas, your product or service, you will not stay in business. Selling is an essential skill every entrepreneur must master. Starting from the very first day you launch your business you are selling. The overall success of your business actually depends on your ability to sell. Fortunately there are many books, workshops and sales coaches that can help you. The first book on sales that I read a long time ago was How to Master the Art of Selling by Tom Hopkins.

 

It’s quite easy to start a business. All you need to do is have a cool idea, a product or service to “sell” that idea and finish it off with a business card, right? Wrong. The problem is that this alone does not guarantee your business success. Growing and sustaining a business that provides income that you can live on is the challenge.

Entrepreneurs need to learn sales skills. You can have the best makeup, jewelry, lotion, or be the best coach there is, but how do you make money? Remember the movie “Field Of Dreams” with Kevin Costner? The line was “If you build it they will come.” Well, ladies, I am here to tell you that if you come up with an awesome simply amazing product, they do not just come! Ever! It takes marketing and selling, both of yourself and of your product or service, to bring in the crowd. Do you see how the word selling is the common thread, here? If you do not sell your product or service you do not make money. It will never sell itself and that just how it goes.

Every entrepreneur needs practical sales skills! They have to learn simple sales tools and strategies in order to grow and succeed in business. I have witnessed many great products developed with an incredible passion fail because there wasn’t enough money coming in to sustain the business.

The good news is that anyone can learn sales skills. Almost nobody is born a great sales person. On the contrary, the case is usually that the most creative people who established the best products have no sales skills at all! Everyone just needs to change their mindset about what selling is. My advice is, take sales classes. Make sure you read books on selling, and yes, even hire a sales coach. I promise, if you do these things and you have a great product or service you believe in, you will see your business not only survive, but grow and thrive!

Contact Me with comments or questions or just to say hello!

 

Learn to Collaborate for Better Business Results

Whatever your product or service is your business is driven by referrals. So often I watch people network and try to get an appointment with another business owner to share information about their business and all I hear is “I”, “Me”, “I need”. There is no I in TEAM guys.

People want to hear about what’s in it for them. What they’re thinking when you are talking to them is that it all sounds great but, “what’s in it for me?”

I am approached countless times a week to come to a meeting, a party or have coffee to hear about what the other person wants me to know about their business. I can count on one hand how many times I am asked to meet to see how we can help one another’s business. I am a firm believer that giving should always come first. However, there comes a point where you have to take a stand and say if you want my help and my time I’d like you to hear about what I do to see if there is some way we may be able to work together.

Successful entrepreneurs understand that networking is a two way street. It is never all about you. You must always be on the lookout for opportunities that may help your connections. Always! Basically, by giving business to other individuals in business, you will ultimately get business back. Does that make sense? This may sound trivial but this is a huge reason people give up. They run out of appointments and people to talk to because they always ask and rarely give. What someone else has to offer is as important to them to share with you as your business is to share with them.

Collaborating with other like minded business owners is crucial in order for your business to prosper. Collaboration is the sharing of a mission, vision, resources, and goals. It is voluntary, based upon one or more common goals, values, needs, or interests. It is two or more people working on a common goal and purpose that will  benefit one another. Working together can lead to competition channeled in the right situation can help individuals to stretch themselves and excel.

Please contact me with any questions or leave me a comment below!

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Let’s Embrace 2016

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It’s that time of year again! As I sat quietly this morning in my sun room sipping my coffee I was vividly remembering my sweet grandmother saying to me when I was a little girl that the new year came faster and faster every year as you get older. I never understood that then. I know now that most of us feel the same way. I feel like I was just cleaning and packing all my holiday decorations and before I knew it I was taking them right out again!

I know everyone is talking about resolutions, goals, vision boards etc. and I know we all need to do all those things. I just wanted to talk about personal reflection right now. The end of the year is a natural pause point to think about the prior year and to visualize the new one. It is the time of year that we reflect and reminisce. In one of the training classes I ran this week I talked to my guys about just focusing on a few things right now. We have to ask ourselves some questions because those questions are a catalyst for digging deeper into our personal reflection.

Successes large and small over the last year should be recognized. Any progress is an accomplishment. We need to think about things that didn’t go as expected just as much. If we didn’t make any mistakes we would never learn the lessons we have learned.

These were the only questions I asked and told them to really think about and then write it down:

  1. What was the absolute best thing that happened to you this year?
  2. What was the most disappointing thing that happened to you this year?
  3. What was the biggest waster of time for you last year?
  4. What is the “most” important thing you want to accomplish in 2016?

I think you can get so much out asking yourself these few simple questions. It makes you think about where you have been and what you have accomplished. It also makes you face your failures so you can focus on what lessons you have learned from them and what you will change this year to get a different result.

The “New Year” is a  time for new beginnings and new endeavors. Last year was just a stepping stone to this one.

Have a prosperous, healthy, productive, peaceful, energetic and super happy new year!

I would love to hear what you want to accomplish this year  Contact Me



Are You Really Ready For Change?

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  Are your really open to change? Do you believe you need to change? Are you coachable?

Everything depends on making a decision. Why not get your mind right and start from where you stand. Pick one thing, the most important thing, you need to work on to change that will help you to do better this year. How do you view change? Is your glass always 1/2 full or is it 1/2 empty? Having a positive outlook on everything you do, especially how you view change, is key. Here are a few tips to help you embrace change and step in to your power in 2016!

  1. Affirm your values – Recognize and remind yourself what is most important to you. What are the qualities that make you who you are? What do you need to work on this year? What is the one thing you could focus on right now that would create the greatest benefit for your business? Choose what makes the most sense to pursue now and take action.
  2. Invest in yourself – Working on yourself can be the single most important thing you can focus on this year. Investing is money and time spent that in the future will pay you back more than you put out. Make it a point to read/listen to personal development books, workshops, webinars etc. for a minimum of 1 hour per day. You can listen in the car, while you clean your house, while you take a bath. Just fit it into your daily routine.
  3. Use Positive Affirmations –  An affirmation is a positive statement about what we want to anchor in our minds. For example: I am open to accepting ALL forms of abundance the universe has to offer me. The purpose of saying this affirmation out loud every morning when you wake up and every night before you go to bed is going to help us attract more of what we want in our lives. Write it down as you say it and keep it with you where you can see it all day. I keep it taped on the bottom of my computer in my office and posted across my desk calendar. I also drive around a lot so I have it on my dashboard.
  4. Find a mentor – Your success is in direct proportion to the people you spend the most time with. Finding a mentor will help navigate your course a little bit better and maybe a little bit faster. You need someone who will be able to point out what you need to work on and will give you advice based on their experiences to help you avoid the pitfalls they may have had to deal with on their journey.

We will always have to be willing to change in order to grow. Throw yourself into new experiences, network and connect with new people. When we challenge ourselves it keeps taking us out of our comfort zone. Small changes and disciplines that you will practice on a daily basis will help you to “Step in to Your Power in 2016.” All of us can all have an amazing year if we are willing to change.

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Please leave me a comment below or contact me!

Can You Answer This Question: “What Makes Me Special?”

I wish someone had forced me to think about this harder when I was younger!

 

If I asked you today to email me and answer this one question, ‘What is Special About You?’ Would you be able to go right to the computer and answer me and clearly articulate what you feel in your gut is special about you?

 

Do you actually know you have greatness in you?

 

Think about this for a minute, did you ever just sit down  and think is this all there is? Is this all it could all be? This can’t be all?

 

Did you have that feeling way deep inside your gut  and realize there is a special purpose for you? Ever  since I was a little girl, I can remember feeling I had a special purpose, I was meant to be somebody. The problem was I didn’t share it, I was afraid to talk about it. But I felt I was put on this earth to do something great!

 

If you asked me what was special about me I probably couldn’t have clearly answered you. Until recently. I am a leader, not a follower and what makes me special is that I have greatness inside of me and where I am, is exactly where I am meant to be.

 

We have to take risks to discover our purpose and to achieve greatness, but life without risk is boring, right?

I think that as I am getting older it is easier for me to validate the fact that I am special damn it! I  have greatness inside of me and I don’t have to hide or deny it!

 

Sometimes it’s fun not knowing what’s around the corner ladies! Remember, life a marathon, not a sprint.

 

What makes you special? Leave me a comment below.

 

Photo Credit: Kristy Neale

Success In a Dress “Sales Tip Of The Week #8”

funnyI know when I say the word “sales” to most people, there are a lot of words that are used to describe what sales means to them. I don’t remember hearing the words exciting, or humorous, or fun!

Let’s be honest, I hear words like pushy, scary, hard, even sleazy. The truth is if you are passionate about your product or service sales can actually be fun! I know for the most part, presentations can be boring. I get that, but again, if you love what you do how hard can showing that be if you really think about it? Just remember when you are presenting your product or service to a potential customer, be excited, upbeat and enthusiastic!

Humor is also another way to break the ice when you are ready to give a presentation and can actually help you to close the sale!

How? When you are ready to begin, tell your personal story and add a funny “short” story that can relate to your product or service, or your situation. You can even fit it in during the presentation if the timing and topic fit at that moment!

Watch your potential client’s body language change. You will actually see the people sitting through your presentation relax and some stress relieved from their faces. It can also help you to connect with them.

If you tend to be on the quieter side, or even stiff and rigid while you are giving a presentation -you need to change it up!

Start to add something funny that truly happened to you that you share on your next presentation and see what happens.

We are constantly growing, learning and mastering our sales craft. It is o.k. to critique yourself and change and add new techniques. We are all always evolving no matter how long we’ve been in sales. You just may see that after you add some humor and become more enthusiastic and add more excitement to your presentation, you will close more business!

Have a question?

Contact me Lmb0516@live.com or tweet me @lynettebarb

Also, please ‘like’ us on FB.com/ETTWomen

Sucess In A dress “Sales Tip #7”

ETTWomen's 360 2015 Retreat: Lynette Barbieri

I have the privilege of training new associates in my financial sales business. Obviously, because I’ve been in sales for a long time, I have tips I like to share with my new associates that have worked for me over the years.

But duplicating myself is key in the particular business I am in. Therefore, I share with my new associates tried and true sales tips on a weekly and monthly basis. I do this over and over again because they’ve served as the foundation of me being successful in sales.

The other day I had a conversation with several new associates and one of them asked me to give them one sales tip I could share that has helped me the most. I would like to share it with all of you now here:

What you say to your client is not the key to a successful meeting. Of course what you say is important, but the most important part of your sales presentation (I hate the word pitch) is what they heard and how they process the information you shared with them.

You could think you were smooth, you were clear and that they are the luckiest people on the planet for getting to hear you, and then, the unthinkable happens: They want to think about it!

So what happened? You of course think over and over about what you said, what they said, how you answered the question/s they had and you spend the rest of the night replaying the whole scenario in your mind!

Instead of needless stress and worry, what I have found to be the most helpful is listening to yourself as if you were the customer. Simple right? And how do you do that? Tape your presentation, even better… record yourself on video. Then, ask yourself a few questions as you are listening. Did what you say make you excited to learn more? If you were the potential client, would you have understood clearly what you presented? Would you buy from you based on how you sounded, looked, and explained your product?

Sometimes the answer is no and that’s o.k. Don’t beat yourself up about it but practice. Keep practicing until you can answer yes to those questions; inspect and analyze what you expect!

Contact me Lmb0516@live.com or tweet me @lynettebarb

Also, please ‘like’ us on FB.com/ETTWomen

 

“Success In a dress” Sales Tip #6

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Have you ever heard the expression “Use your God-given talents.” Did you ever really think about that when it was being said to someone or to you? I have actually said to my daughter when we are arguing, “You should be a lawyer someday. God gave you some talent to argue and debate!”

Well, I believe as women almost every one of us can capitalize in sales by using our God given talents -which I believe are empathy & compassion!

When a man sells, they tend to explain things logically: They discuss why they need it, how much it cost and  why it’s the best product or service out there. They are then ready to get to the point and lead to the close.

Believe me, I have been on many training appointments over the years training men, and no matter how many times I would say to open with the question, it usually didn’t happen on it’s own. I basically had to throw it in and interrupt every time.

Are they bad salesmen? Not at all! They just aren’t thinking about “feelings.”  It isn’t generally in their genetic makeup.  Women show empathy and concern by asking a lot of questions that lead to an emotional decision as to why they need that product or service -and this can be done just by using our God given talent! We are natural born sales people! That’s right: You, me and every woman reading this… if you want to be!

The absolute best tip I can give you this week is to use your God given talents and exercise them. Ask questions that lead to emotional decisions such as, “How does the thought of owning that product make you feel?”; “How would you feel if we established a plan that actually will allow you to retire at 62 instead of 65?”; “What would you do differently if you had that product?”; “Where would you travel if you retire when you are that much younger?”

Help your client feel and visualize owning your product or service.

The reason people are in the positions they are in today is because they get wrapped up in the daily grind and forget their child-like enthusiasm. You have to help them feel that again and show them why your product or service can help lead them to that goal -whatever their goal may be.

Any woman who taps into this gift, the gift we were born with, will be a successful natural sales woman!

Contact me Lmb0516@live.com or tweet me @lynettebarb 

Also, please ‘like’ us on FB.com/ETTWomen

The Big Question: Should I have a Business Plan?

I’d like to discuss a question that over the years, people have frequently asked me, most recently  at our ETTM meeting last week. The question: Do I need   Business plan? What is a business plan? Does everyone need a business plan? What is a business plan?

Well, I find the people that are asking are usually eager to get their business moving, or take it to the next level. They are interested in success and are committed to their business. This is good news, the problem is they don’t know how, right? We have all been there…don’t you agree?  But in order for me to answer those questions short of being a mind reader, I would need their help!

First of all, I do agree we all need a business plan. You need to ask yourself a few questions in order to get started. My interpretation of a business plan is not sitting down and putting together complicated spreadsheets or hard to understand financial projections! So, you need to identify, what exactly is it that I do? What makes me different and what is my niche? Then you can sit down with someone if you need help, a paper and pen and  just get started!

Here’s an example:

I’m in finance. What I do is help people create their financial GPS.

What makes me different? I pride myself on educating my clients on the basic and fundamental concepts of “how money works”.

Whats my niche, my specialty? Educating and working with women.

How do I do that? Women and financial wisdom workshops.

Get the drift?

A business plan takes some time and thought and of course some motivation but it can and it needs to get done!

Do you have a business plan? Have you started one and feel stuck?

ETTM has got your back 🙂 Our workshop for creating a business plan is coming soon.

Please join the conversation for more information HERE.

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