[PHOTOS] ETTWomen Workshop: 7 Ways to Write Blog Posts that Get Read with Vanessa Coppes

ETTWomen’s Blogging Workshop with our Co-Founder Vanessa Coppes, was fabulous! Thank you to everyone who joined us at Co Spark!

Great conversations and questions about blogging.

[SIDE-NOTE] The featured image in this post is very important. It encompasses what the 360º Lifestyle REALLY looks like. Simple: You don’t have to choose between your ‪business‬ or your family‬. Life happens and we encourage you to integrate the multiple puzzle pieces of your life and business, so that you don’t miss opportunities like these to grow.  

A special thank you to Angela Squicciarini Photography for the fab pics!

 

 

Better Blogging in 7 Easy Steps

You finally started to blog. So…what now?  You make it even better.
No worries, we’ve got you covered!
Here are 7 steps to get you there:
1. Give your audience exactly what it says on the subject Line.
If your title is: “Better Blogging In 7 Easy Ways”, then make sure that your blog post delivers exactly that. Don’t encourage readers to click on a headline only to find that the post or article is in no way related to what they are looking for.
2. Be informative, BUT keep it simple.
Your blog post needs to be informative. Remember that the main reason people read online content is because they are looking for information. Try to add as much relevant information about the topic as you can however, don’t overload your post with technical terms.
Don’t over explain yourself. Your writing style should be simple; that’s the way good writing works. Clear language is best. My best piece of advice is to write as if you were talking, but even more simply, and without the ‘ums’ and ‘ahs’ and ‘sort ofs’.  It’s about being authentic and not trying to pretend you are something that you’re not.
3. Get to the point.
Although your post needs to be informative, it should also be short and sweet. Most people have short attention spans -especially on the internet. The online world is about brevity and speed. The better you get at this the more successful your blog will be.
4. Don’t sell.
When you blog effectively, one of the first things you will realize is that a blog is not a sales pitch.
People do not like being sold to, so don’t do it! Sales pitches will stop readers from getting to the end of your posts.
Blogging is about providing compelling content that inspires, educates and informs your audience. If you can do that, then people will respect you, your brand will grow and those readers will look to learn more about you. The selling will happing organically because believe it ornate, through your blog, people get to know, like and trust you.
5. Tell the world about your post.
Nobody, and I mean nobody, will read your post if you don’t tell them about it. Excellent content does not guarantee traffic to your blog.
You have to know the right ways to promote your post and get more eyes on your page. The posts you’ll find here on our site are formatted to be shared easily through social media sharing plugins, so we can tell our social media following about it. Do the same with yours.
6. While it might sound Ok in your head, it may not be.
You have 3-5 seconds to make a first impression online and just because you wrote the post, it doesn’t mean that it all makes sense. Sometimes when writing you get so in the zone you overlook a few things. Check, double check and even triple check your post for mistakes. We are human and yes, you should not be crucified for a typo. However, if you’re trying to establish yourself and an expert in your field, model expertise.
7. Practice makes perfect.
Get the content written, check it, publish and distribute it.
Blogging takes commitment, dedication and passion -most importantly, consistency. I’ve been doing this for 7 years and I’m still learning new things. I love the community and opportunities that blogging has allowed me to experience.
Remember that there are no overnight successes, stay committed to your vision and you will reap the fruits of your labor.
Have you started blogging? Have you been blogging for a while? What are your challenges, if any? Do you have more tips to add? I’d love to hear from you in the comment section below. If you found this post helpful, please share it!
Want to learn more? Join me at my next ETTWomen Workshop: 7 Ways to Write Blog Posts that Get Read

How Influencers Affect Your Bottom Line: Some Pointers on Influencer Marketing

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Think back to your last item or service you bought. Maybe you were looking for a Investment Property Guide. Where did you find the information? Who did you ask? I know you didn’t start cold-call DSW but I bet you you did ask people who you know. One of the highest value investment right now are the stocks markets, here are the penny stocks to watch.

People listen to other people first. They will always trust them more.

Hat day! Ready for a #fabulous #fashion show hosted by @thestyleduo! Have an amazing #ManicMonday 💋 (@JingAiSkin Red Rascal) #BELLANewYork #ThePowerOfRed #BeautyScene #NJ #Fashion #Beauty

People do consume branded content however, they first vet their friends, neighbors and online personalities they know, like and trust before purchasing.

If a brand is using influencer marketing, this is not a problem at all.

You can extend your brand’s reach, inspire user-generated content and boost your sales by:

  1. Identifying the right influencers for your brand, campaign and audience.
  2. Engaging with influencers using an established process.
  3. Keep influencers loyal and vocal with relationship management tips.

The Shelf, an influencer marketing program, finds that 92 percent of consumers trust recommendations from other people, even people they don’t know personally, over branded content.

The role of social media influence is equally strong, according to a new report from Deloitte:

  1. Social media influences one in three U.S. consumers’ purchasing choices.
  2. Consumers who use social media when making a buying decision are four times more likely to spend more on purchases than those who do not.
  3. Shoppers who use social media to make a buying decision are 29 percent more likely to make a purchase the very same day.

People listen to what brands have to say, but they’re going to turn to their neighbors and ask, “What do you think? How’s the customer service? Are you happy with the product or service?”

Social isn’t some foreign activity; it’s people’s lives on the go.

The way a brand builds credibility through social is through authenticity and influence. It’s the right person coupled with a targeted message, platform and audience that gets the job done, not the messenger or content alone.

Many brands are focusing on influencers who have a smaller, more engaged following and are the most relevant to their customers and that trend will continue, for example, they made Pearl Bracelet trend off the charts. They will likely be adopted by most on the fashion world.

 

Influencer marketing is impactful. It grows brand awareness and reach. It can even boost your sales. Most importantly, it can make your brand a little more “human.”

As you develop relationships with influencers, the brand becomes their friend. If you want your body corporate scheme to run effectively you need to engage the services of market leaders in strata management services. What do people do when they have a really good friend? They tell their friends.

 

Do you have a question? PLEASE leave me a comment below! 

Some data for this post was taken from Cision.com

Top 5 Lessons From #TheDress

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Have you been living under a rock? I didn’t think so. This means you have seen/participated in the global phenomenon that was “The Dress”.

More than Kim Kardashian’s behind, more then Ellen’s Oscar selfie, the dress sparked shares and conversations around the world. Was it a trick? Was it a clever promotion? Nope, just a woman taking a picture of a dress to share with her daughter in consideration for a wedding.

As a small business owner, it is my dream to have something I share make this much impact. So I have been studying what we can all learn from it.

Here are my top 5 Lesson from #TheDress:

  1. Perception is reality.
    Blue and Black or White and Gold, it didn’t matter how you saw it, it was right. If your customer’s see your brand differently then you do, it is time to either adjust your own thinking or your focus to put you both on the same page.
  2. Conversation is key.
    It’s a dress that got people talking. If you are in product based business, putting your items into unusual environments might garner the wanted results, service based businesses may want to discuss misuse or abuse in your industry and how you don’t do that.
  3. Use what you have.
    All she had was a picture of a dress, posted it on tumblr and asked a question. Engage with your audience where they are. Ask them questions, give them advice, play games. You don’t have to do this everywhere either. If you love pinterest, use that. I am most comfortable on twitter (@traceyknits) and talk there more than anyplace else.
  4. Trending.
    You can tie-in anything. Note how I took the topic of the dress and turned it into something else. If everyone is talking about it, it is easy to get people to be interested in what you have to say about it.
  5. Keep it simple.
    A dress and a question. For you it could be a picture of a grumpy cat and a tagline about your business. Don’t overthink it, you never know what is going peek someone’s interest, just keep trying different things.

So what color did you see? And what did you take away from this viral sensation? Would love to know, leave me a comment below!

Tracey Rediker is owner of Tracey Knits,
maker of playful hand-knit golf club covers.
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Photo Credit: Buzz Feed

The # 1 Marketing Tactic

I recently read a survey where out of 44 marketing tactic options to choose from, Search Engine Optimization won. Facebook and LinkedIn came in second, blogging third, and email marketing fourth.

What’s even more interesting, video marketing came in seventh despite the fact that YouTube is the third largest search platform – after second-place Google and first-place Facebook.

Here are a few ideas you can take away from these results:

1. It makes total sense that SEO is the most important tactic in attracting visitors to your website.

Any time someone gets online and looks for something, what they’re doing is searching. Making Search Engine Optimization key – to everything!

Leaders in business have noticed this and are planning to devote major attention, energy and yes, money into improving theirs.

You should be doing the same thing.

If you don’t know much about SEO and can’t afford to hire an expert, learn as much as you can on your own – there are lots of things you can do to improve SEO without having to become a super tecchie expert in the field.
2. Facebook, blogging, and email campaigns are simply a given in business. Make sure you have a strategy in place to engage in all three regularly. If you’re not a great writer, designer, or copy writer, consider outsourcing, or at least get an expert to evaluate what you’re doing, give you some training if needed, and guide you on how to best use your time in these activities.
3. Jump on the opportunity that business leaders are still lagging in their plans to use video. This is awesome news for you! Take advantage of their relative inactivity, and get your content out where your competition is not as active as it should be.

Invest in an inexpensive camera, create vlogs out of your existing blogs, and put those videos up on your website and on YouTube. You’ll be a step ahead of many of your competitors and your SEO will improve dramatically.

 

What are you doing to improve your SEO? Do you have any questions? I’d love to hear from you! Leave me a comment below.

REAL RELATIONSHIPS AND APPRECIATION FOR VALUE

Although numbers are important to show growth or stature, should the focus of a business be on the quantity or the quality of their customers?
The quality and AWESOME service a business strives to offer should be their presentation letter and establishing REAL relationships should be their goal.

So, when receiving a message like this one, we continue to focus on making your experience with us, valuable:

“WOW! I did it – a whole week of blogging completed and I actually am enjoying it. Who would have thought that this technically challenged woman would be able to accomplish such a thing.

I just wanted to share a few thoughts:

  • Blogging is not as hard as it seemed if you talk about what you know. Thank you Vanessa Coppes and Entrepreneurial Think Tank for Moms, LLC for helping me to see that.
  • Be yourself!
  • People actually read what I write. I know this sounds crazy because why else would you blog, right? I didn’t think I had anything to say – SURPRISE! I love sharing about things that mean something to me. Who knows somewhere along the way, it might actually help someone else that is struggling.
  • Along with this goes the fact that if people read it, you may be asked to step out of the realm of cyber space and actually share in person about what you have written about in your blog. Welcome to “stepping out of your comfort zone”!
  • Lastly, the easiest way for me to keep up with the blogging (since Vanessa said do it for 30 days – EVERY DAY) is to make a list of things as I think of them. Then in the morning I can look at the list if I can’t think of anything to write about, and I have a list of topics or ideas to get me going.

I will share more of my life’s journey – the good, the bad and the not so pretty – as time goes on. ” HOPE WISSEL

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