REAL RELATIONSHIPS AND APPRECIATION FOR VALUE

Although numbers are important to show growth or stature, should the focus of a business be on the quantity or the quality of their customers?
The quality and AWESOME service a business strives to offer should be their presentation letter and establishing REAL relationships should be their goal.

So, when receiving a message like this one, we continue to focus on making your experience with us, valuable:

“WOW! I did it – a whole week of blogging completed and I actually am enjoying it. Who would have thought that this technically challenged woman would be able to accomplish such a thing.

I just wanted to share a few thoughts:

  • Blogging is not as hard as it seemed if you talk about what you know. Thank you Vanessa Coppes and Entrepreneurial Think Tank for Moms, LLC for helping me to see that.
  • Be yourself!
  • People actually read what I write. I know this sounds crazy because why else would you blog, right? I didn’t think I had anything to say – SURPRISE! I love sharing about things that mean something to me. Who knows somewhere along the way, it might actually help someone else that is struggling.
  • Along with this goes the fact that if people read it, you may be asked to step out of the realm of cyber space and actually share in person about what you have written about in your blog. Welcome to “stepping out of your comfort zone”!
  • Lastly, the easiest way for me to keep up with the blogging (since Vanessa said do it for 30 days – EVERY DAY) is to make a list of things as I think of them. Then in the morning I can look at the list if I can’t think of anything to write about, and I have a list of topics or ideas to get me going.

I will share more of my life’s journey – the good, the bad and the not so pretty – as time goes on. ” HOPE WISSEL

Workshop & Think Tank With Jalanda James

On April 9th, 2013 at The Goddard School of Marlboro, 15 School Rd. E, expert NYC videographer Jalanda James discussed the importance of video as a powerful marketing tool for business.

Do you have Squirrel syndrome?

Just like our dogs are, we an be easily distracted by squirrels. We refer to those properly as distractions.

Most successful business women have A type personalities. That is great news because we are go getters, always on the move and we can take on a lot of tasks.

The bad news is we are easily distracted by things that happen around us in our business, at home, and with our families.

Did you ever find yourself sitting with a colleague and the most pressing topic you were on when you began your conversation, was 4 topics ago?… and the discussion you started, was still not resolved? Then yes… you are afflicted with squirrel syndrome!

Now that we identified your affliction what do you do?

When you sit down and list your goals at the beginning of the month, and then the end of the month rolls around… are you often not accomplishing them? Do you miss them by a landslide or nose? I bet if you thought about it, it would be in direct proportion with the things you let distract you.

So now that we have a diagnosis, and we know what it is causing, what is the antidote?

Simple: it’s change.

Sounds easy enough right? Actually, no…change is not easy and it does not come easily to many of us. But,  if you become aware that your distractions are in direct proportion to the goals you miss, wouldn’t you want to change?

All it takes to change is to refuel the passion you have for what you do. Become aware of wanting to accomplish your goals; your commitment and practice will help this change be a natural part of your daily routine. And then your success will be in direct proportion to the amount of energy you put into your comittment to change!

Our deepest desire is to succeed isnt it? Then change will be worth it!

Do you suffer from Squirrel syndrome? What do you do to treat it? Please let me know in the comment section below!

Facing Your Fears

Today, I thought it was important for me to share some thoughts with you on facing your fears and crossing over into “The Uncomfortable Zone”.

I thought timimg was appropriate because I can personally testify to the fact that if you are willing to go there, you will not only live through it, you will actually succeed because of it!

Most of us don’t venture out to the uncomfortable zone, why? Because we are afraid. Also because we are too comfortable were we are! But be careful, comfortable is also synonymous to adequate, content, complacent,easy!!!

Right there, when you are trying to grow your business and become successful comfort should be a red flag!

If it was easy and comfortable to become successful wouldnt everyone then be successful?

So, through reading books, going to hundreds of seminars and workshops on self improvement and growth I have learned you must get uncomfortable in order to become comfortable. Make sense?

Example: Did you know people are more afraid of public speaking then dying?

When I first heard that over a dozen years ago…I related to it because… I was!  I would get accelerated palpitations, would turn beet red, talk 100 miles a minute and… if I was REALLY freaked out, I’d hyperventilate! With time, those reactions still haven’t gone away, but with practice and forcing myself to speak in public, it has gotten a lot easier. If I didnt work on that fear, I wouldn’t be where I am in my business now since more than 50% of my business comes from educational workshops on finance!

There are endless benefits to facing what you are afraid of and just going for it! Not only does it help you grow as a person, but you will expand your business and broaden your vision.

Pick one thing that is keeping you from getting to the next level, practice and slowly do it over and over until you are ready to move onto the next thin. Before you know it, you’re at the next level!

If not now, when? Do not let your fears get in the way of your own success!!

Lynette Barbieri

A Lesson in Branding from My 4 Year Old Son

That’s right… many times the answer to many of our business questions are right in front of us. In my case, it was my 4 year old son.
I know this now, but three years ago…if you talked to me about branding…well, let’s just say that the only other language I knew how to speak well was Spanish.
Navigating the tides of entrepreneurship, I’ve hired many different coaches to support me in the areas in which I lacked the knowledge (savvy business owners hire coaches because they work!).
And as many of you have felt I am sure, when it came to talking about my business…the 30 second elevator pitch was nerve wracking (because it would go on for like 3 minutes…and I still had not explained what I did) and it felt icky (because it felt like I was babbling about myself).
Reality check: if you’re in business you have to sell yourself graciously…and if you can breakdown your message and explain what you do in less than 30 seconds…you’ve gone for the gold my friend!
 
So working back then with my branding/marketing coach, she asked me a question that has since guided me in how to effectively convey what I do for women: “How would you explain what you do to your son?” Yeah…it’s that simple. If he can understand what I do, then the rest of the world can understand it too.
Coming up with an effective tag line, a hook that gets you noticed…may seem overwhelming…but as you can see in the video it might just be easier than you think.
http://www.youtube.com/watch?feature=player_embedded&v=Go42s4F0YGU
Tomas’ is now taking appointments should you need any further advice 🙂 His mom would love to hear your thoughts! Leave a comment below!
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