ETTWomen Foundation Launch and Ribbon Cutting Ceremony

ETWomen has chosen Marlboro Township, New Jersey as its home. We were officially welcome by Deputy Mayor Larry Rosen and the Marlboro EDC on October 18, 2016. Thank you to our board members Anthony Beshara, Janine Strafaci, Courtenay Cooper Hall, Marcy Zucker Cortez, Joi Mikki Stanley-Smith, Lynn Paslowski for believing in our vision.
Thank you to everyone who joined us for this fabulous milestone! Benedicta Otalor. founder of Blondon served her delicious bites and Angela Squicciarini Photography captured the night.

Increase Your Property Value Before Selling

By Carol Mazzola, Real Estate Consultant

Most homeowners don’t look at their homes as investments until it comes time to sell.   After years of living there, the actual value of the home springs often springs to mind while the decision to sell is still incubating. Hopefully, if you’re thinking of selling, you’ve maintained your home over the years and can now concentrate on cosmetic changes to increase value. Good news!  A little planning and TLC won’t cost a fortune because many are typical do-it-yourself projects. If you are in need of flooring advice read this guide before laying floor tiles.

Cosmetics vs. Big Ticket Items

If you choose those fixes carefully you can realize a tidy sum at the close of escrow. But, if the house has major problems, such as with the roof or heating system, you may end up giving that money back to the buyer for repairs.

If you suspect there may be problems with the house, hire a home inspector to come in a do a thorough check. It’s worth the fee because it may allow you to head off a slowdown in the future transaction with a buyer. Home repairs that buyers expect to be made and that increase value the most include:

  • Plumbing repairs
  • Updating electrical system
  • Repairing damaged floors
  • Don’t forget the little things: the dripping faucet, torn window screens and damaged countertops. You may have been able to live with these details but a buyer will notice them.

Larger projects, such as roof problems, are sometimes better dealt with by disclosing them to potential buyers and letting it be known that the price of the home reflects the need for the repair.

Purge, Polish and Paint

It’s a fact: uncluttered, clean houses sell faster and for more money than dirty ones. Buyers like houses that have been well cared for and a clean house looks like a maintained house, this is the reason why the Homes for sale in Oakville get sell all the time.  The more uncluttered and unencumbered floor space the buyer can see, the larger and more inviting your home will feel.

Buyers also place a higher value on houses that appear to be move-in ready. Nobody wants to have to clean a house before settling in. Some sellers think they’ll get around this chore by offering to have the house professionally cleaned before moving out. There’s no value added in that plan. The time to clean is before it hits the market.

Once your home is decluttered and clean, it’s time to slap on some paint.  Painting the walls creates an instant transformation in a number of ways. Paint adds color to a room and makes it look and smell cleaner. Keep to the neutral colors on the color wheel, as they appeal to a broader segment of buyers.  At $30 or less per gallon, paint is probably the lease expensive way to make a dramatic improvement to your home.

Update The Kitchen

In general, updated kitchens enhance the return on your home investment. Bathrooms are a close second. Attention to some of these little kitchen details can add to the home’s value, you can even find some great appliances online on different reviews like to improve your kitchen, so if you one to get the best out of your kitchen then you should check so that you can get some cooking lessons to practice at your kitchen.

  • Replace the lighting fixtures.
  • Put in new cabinets or, at the very least, replace the existing hardware.
  • Replace old appliances. New appliances make a good impression on prospective buyers.
  • Upgrade the faucet
  • Buy new curtains and throw rugs
  • Remove everything from the countertops with the exception of a few decorative items. Check decorating magazines for ideas.

Transform The Bathroom(s)

Nothing kills a real estate deal quicker than a nasty bathroom.   Mold, cracked tiles, rust stains, missing grout are huge turnoffs. Thoroughly cleaning it and painting the walls provides an instant transformation, you can hire a Highly recommended maid agency to get the job done for you, but there’s more you can do that will add value to the entire home:

  • Install new lighting. New fixtures can create a statement with minimal effort.
  • Replace old sink, shower and bath faucets and handles with new decorative faucets.
  • Install new towel racks.
  • Replace shower doors.
  • Re-caulk the tub and sink to freshen their appearance.
  • Replace mirrors and medicine cabinets.
  • Hang new towels and add throw rugs that complement the wall color.

Curb Appeal

If the exterior of the home doesn’t invite potential buyers inside, you may be wasting your time and money on home improvements and updating on the inside.  Plus, updated landscaping adds around 10 percent more to the home’s value. Here are some general considerations:

  • Clean up the yard. Remove toys, trash, leaves and dead plants.
  • Clean the front porch by removing cobwebs from the light fixture, sweeping and applying a fresh coat of paint to the front door.
  • Mow the lawn. If it’s discolored, de-thatch and fertilize.
  • Trim trees and prune perennials to make them look tidier.
  • Add container plants to the porch or next to the front door.
  • Add surprising pops of color with seasonal flowers.
  • Apply fresh mulch to the beds.
  • Plant trees. According to the U.S. Forestry Service, trees increase property values by as much as 10 percent.

Keeping a perspective on all the work that you do in, on or around your home is important. Specifically, focus on the kinds of improvements that will enhance your return on investment. And bear in mind that improvements should be appropriate for the immediate neighborhood. While your aim should be to have the most attractive home on the block, don’t over-improve for the neighborhood.

Need help? Contact me:

Carol Mazzola, Real Estate Consultant

Keller Williams Realty West Monmouth


Before Listing Your Home, Read This!

By ETTWomen Member Carol Mazzola, Real Estate Consultant, Keller Williams Realty West Monmouth

If you are ready to put your home on the market, you might want to double check this list first!

When you’re ready to sell your home, it’s a good idea to create a check list that includes:  making sure the carpets are clean, the garden is well kept, and that your home is optimized to make the best possible impression on potential buyers, it is also good to hired a company like carpet cleaners Atlanta to make sure the carpets are completely clean. Most importantly, make time to take care of this crucial yet easily forgotten, task: contact your local government to ensure that it has the correct information about your property.

Whether your home is a six-bedroom mansion or a one-bedroom condominium, local government records will have additional details and documents on it. Problems with municipality records on your home can stall the progress of a sale going through, or even derail a deal completely. So make sure everything is accurate and up to date before you decide to list your home on the market.

The Building Department

Your local town or borough retains records on every building permit that has been issued as well as details of every building that has been constructed within its municipality. The Construction Official (lead building inspector) is tasked with ensuring that any modifications that are made to a property meet the current building codes and that any work undertaken is completed by licensed contractors.  If you have put in a pool, finished your basement or upgraded your kitchen or baths without obtaining the necessary permitsapply for the permits and inspections before you even consider putting your home on the market for sale.

The building department is primarily interested in ensuring your property meets health and safety regulations. Whenever somebody makes an application for a permit, the building department will send out an inspector to physically inspect the work that has been completed and signed it off.

How Does This Affect Home Sellers?

Once an offer has been made and a deal has been agreed upon by the buyer and seller, the buyer may choose to contact the building department to complete their due diligence. If they discover any issues, such as an open permit that was applied for by a contractor but was never inspected and officially signed off by an inspector, they could possibly abandon the proposed deal with the seller.  In fact, many New Jersey townships require a Continuing Certificate of Occupancy (CCO) and all require Fire/Smoke Certifications before a closing can be scheduled.  If open permits are found, or the township inspection discovers specific structural, plumbing or electrical work performed without permits, the CCO and other certifications may not be issued until all permits and inspections have been satisfied.

It is quite common for sellers to discover that at some point during their property’s lifetime a mistake has been made, permits can certainly fly under the radar with relative ease. The mistake could belong to the contractor that completed the work, the previous owner of the property, or even an administrative error made by the building department itself.

Issues like these can cause a big headache for owners wanting to sell their home. Before you list your home, contact your local municipality to learn if any open permits on your property exist.

Assessor Records

The town assessor observes the local real estate market and, for the purpose of property tax, can identify if your home’s assessed value is in line with the market.

If the market slows down, the assessor will not automatically lower the estimated value of your home and lower your property taxes. However, they will regularly go through recent permits issued by the building department and increase the assessed value of your home if any recent improvements or renovations have been completed that could increase the market value of your property. This would also mean higher property taxes.

Your property could be either over or under assessed. If it’s over, you should make a grievance to your assessor with any records or information that would support your case for decreased market value. Every local government has a system in place to deal with assessment grievances.

Stay One Step Ahead

Before listing the home, click here for the available government records on your property. Some issues, such as an open permit, can be easily fixed. If it’s a more serious issue, you should delay listing your home until it is resolved. Solving any of type of problems with government records ahead of time saves prevents any surprises from coming up later that could derail a sale.

For more real estate tips and advice, call Carol at 732-642-0950 or visit her website:  www.Homes2Love.For Sale

Meet Bailey Fruman, Workshop Leader at #ThePowerOfConnections2016

Bailey Fruman, MSW, LCSW is a psychotherapist, speaker, author, and transformational success coach for leaders and entrepreneurs. She specializes in helping ambitious women get rid of fear and take action on living a life they love!
Named ‘one of the top 20 life coaches to watch’ by, Bailey is also the author of Own Your Power: Your Guide to Feeling Powerful, Fearless, and Free. Her writing has been published in works such as Huffington Post, Aspire Magazine, Elephant Journal, Popexpert, Natural Awakenings, and many guest blogs. Bailey will be featured in the anticipated anthology, Inspiration for a Woman’s Soul: Opening To Gratitude and Grace which will be published in August of 2016 by Inspired Living Publishing.


Bailey helps women around the world overcome fear and uncertainty through her Clarity Mastery Program, speaking engagements, live events, and transformational coaching. With over ten years experience in helping women live their fullest lives, she guides women leaders and entrepreneurs in feeling more confident by mastering their mindset and living the life they’ve always dreamed of.
For more information on Bailey, visit or say hello on Facebook and Instagram!

November 18th and 19th, 2016 Bella Vista Country Club 100 School Road East Marlboro, NJ 07746 8:30 AM-4:30PM (Both days)



What is ETTWomen’s 360 The Power of Connections Conference?

ETTW brings together entrepreneurs, authors, teachers, artists and visionaries. Our members and attendees receive powerful training, profound mind shifts, groundbreaking ideas, make deep connections and unique opportunities to change their lives and the lives of others through their business.

Our annual conference teaches the most fabulous personal and professional development ideas that help elevate participants’ lives and businesses. Unlike traditional seminars or conferences, ETTW360 is positioned as a unique experience for participants.

Who attends each year?

ETTWomen’s 360 gathers a Tribe of thought leaders in their respective fields who are committed to constant learning and growth. They appreciate transparent and entertaining presentations focused on business and personal growth that expand their mind, inspire ideas and present concepts that have a positive impact on their lives, their community and the world.

They are entrepreneurs who are interested in personal growth and are familiar with basic business and personal growth topics. Their presentation are aimed on creating an experience for participants.

ETTWomen’s 360 attracts visionary speakers and thought leaders from a variety of industries. Latham Thomas, Lisa Lieberman-Wang, Jennifer Longmore, Patty Lennon, Mike Michalowicz, Jennifer Tuma-Young, Jennifer Bronswick, Heather Chauvin, Britt Bolnick, Susan Vernicek, Vallori Thomas, Kelly Lynn-Adams, Courtenay Hall, Janine Strafaci are just some examples of the fabulous speakers who have shared their stories at ETTWomen’s 360 and inspired the lives of hundreds of others in the process.

ETTWomen’s 360 is a perfect opportunity to meet new business partners and get your messages and ideas in front of a crowd who is ready to turn up the volume in their lives and business. The quality of attendees is one-of-a-kind. Speakers and attendees form new business opportunities including joint ventures and strategic partnerships. Not to mention, relationships for life.

ETTWomen Supporting Mayra Betances at Today’s Inspired Latina Book Launch in NYC!

Today’s Inspired Latina is a Book of Inspiration and Hope, A Poignant Collection of Personal Stories. These Are Success Stories That Need To Be Told, To Motivate the Latin@ Community and Generations To Come.

It’s A Positive, Empowering Read For Anyone Sitting On a Dream and Thinking It Can’t Come True. Today’s Inspired Latina Shows That It Can! 26 Authors, 248 Pages and 1 Dream In Common!

One of those authors is ETTWomen member Mayra Betances, founder of and ETTWomen Ohio Chapter Leader.

We where so proud and excited to join her in celebrating this experience.


(From R-L) Mayra Betances, Kenia Nuńez, Yaneli Sosa, Wendy Rodriguez, Dr. Damary, Paulina López


ETTWomen at Today’s Inspired Latina Book Launch in NYC, pictured from L-R:

Vanessa Coppes (ETTWomen Co-Founder), Audrey Puente (FOX 5), Dee Sands (ETTWomen member), Mayra Betances (ETTWomen Ohio Chapter Leader,, Juanita Asia Beverly, June Lazaro (ETTWomen North Jersey Chapter Co-Leader), Dixie Lincoln-Nichols (ETTWomen member, founder of Dixie Bits), Lynette Barbieri (ETTWomen Co-Founder), Joanne Malley (ETTWomen member, founder of Evolutions by Jo), and Jenny Colón (ETTWomen Executive Assistant)


Sandra Martin (Author and Founder of Mulier NYC, Vanessa Coppes(ETTWomen Co-Founder)

Get your copy below!


ETTWomen Attend The Moms, A Mamarazzi Event with Brooke Shields in New York!

ETTWomen had the pleasure of attending The MOMS & Kidbox hosted a MAMARAZZI® event featuring the fabulous Brooke Shields. We were treated to a private screening of her latest film Flower Shop Mystery: Dearly Depotted.

We also learned how to ‪#‎UnpackHappy‬ with Kidbox which makes shopping for kids easy—delivering a personalized assortment of clothes (tops and bottoms) from popular brands each season (for free).

Stop by for more highlights from the ‪#‎KidboxMOMS‬ event!

Photo Credit: Mission 101 Media


Pictured from Left to Right: Tracey Rediker, Judy banks, Janice Woerner Martinez, Denise Albert, Vanessa Coppes, Sandy Ganias Maguire






Success In a Dress “Sales Tip Of The Week #8”

funnyI know when I say the word “sales” to most people, there are a lot of words that are used to describe what sales means to them. I don’t remember hearing the words exciting, or humorous, or fun!

Let’s be honest, I hear words like pushy, scary, hard, even sleazy. The truth is if you are passionate about your product or service sales can actually be fun! I know for the most part, presentations can be boring. I get that, but again, if you love what you do how hard can showing that be if you really think about it? Just remember when you are presenting your product or service to a potential customer, be excited, upbeat and enthusiastic!

Humor is also another way to break the ice when you are ready to give a presentation and can actually help you to close the sale!

How? When you are ready to begin, tell your personal story and add a funny “short” story that can relate to your product or service, or your situation. You can even fit it in during the presentation if the timing and topic fit at that moment!

Watch your potential client’s body language change. You will actually see the people sitting through your presentation relax and some stress relieved from their faces. It can also help you to connect with them.

If you tend to be on the quieter side, or even stiff and rigid while you are giving a presentation -you need to change it up!

Start to add something funny that truly happened to you that you share on your next presentation and see what happens.

We are constantly growing, learning and mastering our sales craft. It is o.k. to critique yourself and change and add new techniques. We are all always evolving no matter how long we’ve been in sales. You just may see that after you add some humor and become more enthusiastic and add more excitement to your presentation, you will close more business!

Have a question?

Contact me or tweet me @lynettebarb

Also, please ‘like’ us on

Top 5 Lessons From #TheDress


Have you been living under a rock? I didn’t think so. This means you have seen/participated in the global phenomenon that was “The Dress”.

More than Kim Kardashian’s behind, more then Ellen’s Oscar selfie, the dress sparked shares and conversations around the world. Was it a trick? Was it a clever promotion? Nope, just a woman taking a picture of a dress to share with her daughter in consideration for a wedding.

As a small business owner, it is my dream to have something I share make this much impact. So I have been studying what we can all learn from it.

Here are my top 5 Lesson from #TheDress:

  1. Perception is reality.
    Blue and Black or White and Gold, it didn’t matter how you saw it, it was right. If your customer’s see your brand differently then you do, it is time to either adjust your own thinking or your focus to put you both on the same page.
  2. Conversation is key.
    It’s a dress that got people talking. If you are in product based business, putting your items into unusual environments might garner the wanted results, service based businesses may want to discuss misuse or abuse in your industry and how you don’t do that.
  3. Use what you have.
    All she had was a picture of a dress, posted it on tumblr and asked a question. Engage with your audience where they are. Ask them questions, give them advice, play games. You don’t have to do this everywhere either. If you love pinterest, use that. I am most comfortable on twitter (@traceyknits) and talk there more than anyplace else.
  4. Trending.
    You can tie-in anything. Note how I took the topic of the dress and turned it into something else. If everyone is talking about it, it is easy to get people to be interested in what you have to say about it.
  5. Keep it simple.
    A dress and a question. For you it could be a picture of a grumpy cat and a tagline about your business. Don’t overthink it, you never know what is going peek someone’s interest, just keep trying different things.

So what color did you see? And what did you take away from this viral sensation? Would love to know, leave me a comment below!

Tracey Rediker is owner of Tracey Knits,
maker of playful hand-knit golf club covers.

Photo Credit: Buzz Feed

6th Annual Taste Of the Towns to Benefit IEP Youth Services, Inc.


The Noontime Optimists of Freehold has partnered with IEP Youth Services, Inc. to present the 6th annual “Taste of the Towns” to be held Monday, March 30, 2015 from 6:00pm-9:00pm at the beautiful Crystal Ballroom at the Radisson Hotel, 50 Gibson Place, Freehold, NJ.

Advanced reservations are $75 per person and can be purchased online here. Advertising and Sponsorship opportunities are also still available.

Proceeds of this tasteful event will benefit IEP’s programs and services – providing residential, social and psychological services to young people; as well as the Noontime Optimist’s activities honoring student achievements, various scholarship programs, and their continuing support of Camp Quality NJ (a camp specifically for children battling cancer)

We gratefully acknowledge all participating sponsors, restaurants, food/beverage/dessert vendors and attendees, whose contributions will make this epicurean experience one to remember!

We look forward to seeing you there. Thank you for your support.

It’s all for the Kids! For more information or to make payment by mail, contact Cora Manzo 732-431-5872 ext. 12

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