The Craft of Branding Yourself: 10 Ways to Define Your Business Goals

Yesterday, Lynette shared with you the process of setting S.M.A.R.T. Goals. Today I want to add some suggestions in the aspect of branding because before you even get started in that process, you have to define what you want your brand to communicate
If you haven’t done that, know that defining your business’s goals is actually a very helpful way to brand your business.
 
Let’s not forget that when you visualize the ultimate goals of your business, smaller goals become more attainable.
 
Defining your business goals also helps you stay on track, and anyone else who may be managing your business in the future. Your goals and a business plan will help you to stay focused.
Here are ten things to keep in mind when setting your goals:
  1. Be specific: unspecific goals will create the problem of losing track of where your business is going.
  2. Create a business plan: it is a great way to outline goals as well as calculate finances and tools that will help accomplish those goals.
  3. Set both short-term goals and long-term goals: turning dreams into business goals, as we should, is very easy…but shorter, more technical goals can help better track your success.
  4. Stay committed: an obvious point, but think of lifestyle changes that will help you commit to the goals that you have made.
  5. Make goals public: Make your business and goals associated with it as public as possible. If you only share with friends and family, then so be it. This will help motivate you to complete goals — keep your business on track, but it will also hold you accountable.
  6. Be realistic: It’s ok to dream, but set achievable goals for a given time frame.
  7. Set relevant goals: If a goal ends up providing little or nothing to the growth of the business, then why continue to pursue it. A relevant goal would be, for example: outsourcing some of things that may be overwhelming your productivity.
  8. Create an action plan for each goal: “I’d like to own my own store some day”, is not enough. Have a goal-by-goal plan to complete broader goals like this: make the goal actionable.
  9. Keep everything in line when working on a new goal: Reaching goals means business and lifestyle changes, so assess  that your finances and other forms of security are still tightly in place throughout the process.
  10. Take a step back to analyze the progress: Take what you’ve learned onto the next goal. As an example, if you’re trying to market your business better, what marketing strategies have worked? Which haven’t work?
ETTWomen Planner and Productivity Guide

Daily Sheet from Our Planner

Have you defined your business goals for the coming year? Please share below in the comment section.

 

Success In a Dress “Sales Tip Of The Week #8”

funnyI know when I say the word “sales” to most people, there are a lot of words that are used to describe what sales means to them. I don’t remember hearing the words exciting, or humorous, or fun!

Let’s be honest, I hear words like pushy, scary, hard, even sleazy. The truth is if you are passionate about your product or service sales can actually be fun! I know for the most part, presentations can be boring. I get that, but again, if you love what you do how hard can showing that be if you really think about it? Just remember when you are presenting your product or service to a potential customer, be excited, upbeat and enthusiastic!

Humor is also another way to break the ice when you are ready to give a presentation and can actually help you to close the sale!

How? When you are ready to begin, tell your personal story and add a funny “short” story that can relate to your product or service, or your situation. You can even fit it in during the presentation if the timing and topic fit at that moment!

Watch your potential client’s body language change. You will actually see the people sitting through your presentation relax and some stress relieved from their faces. It can also help you to connect with them.

If you tend to be on the quieter side, or even stiff and rigid while you are giving a presentation -you need to change it up!

Start to add something funny that truly happened to you that you share on your next presentation and see what happens.

We are constantly growing, learning and mastering our sales craft. It is o.k. to critique yourself and change and add new techniques. We are all always evolving no matter how long we’ve been in sales. You just may see that after you add some humor and become more enthusiastic and add more excitement to your presentation, you will close more business!

Have a question?

Contact me Lmb0516@live.com or tweet me @lynettebarb

Also, please ‘like’ us on FB.com/ETTWomen

Top 5 Lessons From #TheDress

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Have you been living under a rock? I didn’t think so. This means you have seen/participated in the global phenomenon that was “The Dress”.

More than Kim Kardashian’s behind, more then Ellen’s Oscar selfie, the dress sparked shares and conversations around the world. Was it a trick? Was it a clever promotion? Nope, just a woman taking a picture of a dress to share with her daughter in consideration for a wedding.

As a small business owner, it is my dream to have something I share make this much impact. So I have been studying what we can all learn from it.

Here are my top 5 Lesson from #TheDress:

  1. Perception is reality.
    Blue and Black or White and Gold, it didn’t matter how you saw it, it was right. If your customer’s see your brand differently then you do, it is time to either adjust your own thinking or your focus to put you both on the same page.
  2. Conversation is key.
    It’s a dress that got people talking. If you are in product based business, putting your items into unusual environments might garner the wanted results, service based businesses may want to discuss misuse or abuse in your industry and how you don’t do that.
  3. Use what you have.
    All she had was a picture of a dress, posted it on tumblr and asked a question. Engage with your audience where they are. Ask them questions, give them advice, play games. You don’t have to do this everywhere either. If you love pinterest, use that. I am most comfortable on twitter (@traceyknits) and talk there more than anyplace else.
  4. Trending.
    You can tie-in anything. Note how I took the topic of the dress and turned it into something else. If everyone is talking about it, it is easy to get people to be interested in what you have to say about it.
  5. Keep it simple.
    A dress and a question. For you it could be a picture of a grumpy cat and a tagline about your business. Don’t overthink it, you never know what is going peek someone’s interest, just keep trying different things.

So what color did you see? And what did you take away from this viral sensation? Would love to know, leave me a comment below!

Tracey Rediker is owner of Tracey Knits,
maker of playful hand-knit golf club covers.
WebsiteFacebookTwitterYoutube

Photo Credit: Buzz Feed

6th Annual Taste Of the Towns to Benefit IEP Youth Services, Inc.

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The Noontime Optimists of Freehold has partnered with IEP Youth Services, Inc. to present the 6th annual “Taste of the Towns” to be held Monday, March 30, 2015 from 6:00pm-9:00pm at the beautiful Crystal Ballroom at the Radisson Hotel, 50 Gibson Place, Freehold, NJ.

Advanced reservations are $75 per person and can be purchased online here. Advertising and Sponsorship opportunities are also still available.

Proceeds of this tasteful event will benefit IEP’s programs and services – providing residential, social and psychological services to young people; as well as the Noontime Optimist’s activities honoring student achievements, various scholarship programs, and their continuing support of Camp Quality NJ (a camp specifically for children battling cancer)

We gratefully acknowledge all participating sponsors, restaurants, food/beverage/dessert vendors and attendees, whose contributions will make this epicurean experience one to remember!

We look forward to seeing you there. Thank you for your support.

It’s all for the Kids! For more information or to make payment by mail, contact Cora Manzo 732-431-5872 ext. 12 cmanzo@iepyouthservices.org

TICKETS: $75/PERSON IN ADVANCE ~ $125/PER PERSON AT THE DOOR

P.S. If you become a victim of drug side effect, please, visit https://sideeffectsofxarelto.org.

You’re Invited to A Fun Meeting, Benefitting The Flemingloss Family

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ETTWomen‘s mission is to connect, learn and give back to our community.

It is with great pleasure that this year, our 3rd. Annual Wellness and Beauty Day will be dedicated to raising funds for James Flemingloss, an 8 year old boy from Marlboro, NJ diagnosed with T-Cell Leukemia.

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James was diagnosed with T-Cell leukemia in December 2012. He loves to play video games on his computer with his gaming mouse for mac and with the help of sites that teach him how to play Overwatch, also play chess, Nerf gun wars, and go swimming.  James also plays baseball for Little League and basketball for Marlboro Rec.  His favorite foods are pizza, Swedish fish and Kraft macaroni “n” cheese with some fresh fish we got from a service online at https://www.aoseafood.co.uk/order/fresh-fish-online/.  James loves to read and learn new things.  He does very well in school and is part of the Math Gifted and Talented program.  He loves his pet bunny named Lenny and takes him out for “hops” on a leash in the warm weather!!  He has lots of friends and is kind and respectful. James lives with his older brother Evan, Mom and Dad, he always visits john sharkman site to give his dad the best gifts.

ETTWomen’s BINGO is an opportunity to connect and network with other business professionals in our area, while giving back to our community.

Cards will be sold at door. You can also donate online HERE.

May 29, 2015

Fireside Bar and Grill

133 South Main Street

Marlboro, NJ 07746

11am-1pm

ETTM Think Tank: Helping Others Pursue Excellence (H.O.P.E.)

Helping Others Pursue Excellence (H.O.P.E.) is what Hope Wissel has done for the past 25 years.  As a Social Worker in the early years of the HIV/AIDS panademic, I helped many deal with their diagnosis and the changes that would take place in their life.  She became an advocate for clients’ rights and connected them with the services that would improve their quality of life.

Over the years, she’s made it her personal mission to inspire and nurture women particularly those with children.

When she joined Thirty One in 2011, it was purely for the discounts.  She had never done direct sales and was not really sure it was something she wanted to do.  Within 6 months, she was promoted with 2 people under her and more joining over the next several months.

Hope gave up her 4 hour round trip commute and decided to approach her Thirty One business in the same way she worked in the social services arena.  Whether it is connecting people to the resources that they need or solving organizational issues with Thirty One. Helping others to achieve their dreams is her daily goal.

Hope CELEBRATES- ENCOURAGE S – REWARDS hard working women with simple solutions to life’s challenges while helping them to reach their dreams – personally and financially.

She says, “My life has been a journey including: growing up in middle class family, parent’s divorce, drug addiction, bulimia, single mom, social worker, entrepreneur and now a wife. Many people have asked what is the worst thing then? I have to say the drug addiction, I wish that other people don’t have to go through what I’ve gone. But if you are deep in the addiction hole then please find help, you can find a center in missouri and they can help you with your addiction, I know people don’t like to go to rehab but this is the only way to fix this. Many people suffer from addiction. Click here to check your Premera rehab insurance benefits covers rehab treatment.” Not all weed smokers are addicted to it. Some of them can control themselves where they only smoke it when they are stressed from work or just medicinally. Some of them are using trendy pipes and bong like turbine cyclone perculator.

Hope currently lives in Brick with her high school sweetheart, Rob.  After 26 years, we reconnected and are now happily married.  We have a daughter, Belinda and a son, Dennis.

A long standing member of our community and ETTM group assistant, we cannot wait for you to learn more about Hope and her business at our next meeting. RSVP HERE.

 

ETTM @ #MacysBeautyBash!

Great turnout yesterday at #MacysBeautyBash! Thank you Cindy Jasgur Ferrier for the beautiful pictures!

But for those who are interested in clip in extensions, there is a large selection to choose from, from many vendors online and different shops.

Thank you Slék Styling Bar for giving gorgeous blowouts and curls to the ladies, to Jennifer Bronsnick Counseling for doing your amazing Aura readings and to all our ETTM members who came out to support. #macys #ettm #community #makeup #hair #smallbusiness

ETTM Think Tank with Marcy Cortez of LAI Financial Group, LLC

After working in corporate accounting for more than 25 years, Marcy Cortez decided it was time to devote her knowledge and talents to her own business. Marcy is a certified Quickbooks specialist with extensive Accounting, Management and Human Resources experience. LAI Financial Group LLC grew out of her need to share her financial and business savvy with the public. A local entrepreneurial business owner can relate to your needs and requirements as a fellow member of the community.
Marcy will be speaking about the advantages of outsourcing services, specifically financial services for the small business entrepreneur and the role outsourcing plays in helping the entrepreneur to reduce their overhead, increase profits and improve cash flow.

Join ETTM & Marcy on March 7th. Please RSVP HERE.

The Big Question: Should I have a Business Plan?

I’d like to discuss a question that over the years, people have frequently asked me, most recently  at our ETTM meeting last week. The question: Do I need   Business plan? What is a business plan? Does everyone need a business plan? What is a business plan?

Well, I find the people that are asking are usually eager to get their business moving, or take it to the next level. They are interested in success and are committed to their business. This is good news, the problem is they don’t know how, right? We have all been there…don’t you agree?  But in order for me to answer those questions short of being a mind reader, I would need their help!

First of all, I do agree we all need a business plan. You need to ask yourself a few questions in order to get started. My interpretation of a business plan is not sitting down and putting together complicated spreadsheets or hard to understand financial projections! So, you need to identify, what exactly is it that I do? What makes me different and what is my niche? Then you can sit down with someone if you need help, a paper and pen and  just get started!

Here’s an example:

I’m in finance. What I do is help people create their financial GPS.

What makes me different? I pride myself on educating my clients on the basic and fundamental concepts of “how money works”.

Whats my niche, my specialty? Educating and working with women.

How do I do that? Women and financial wisdom workshops.

Get the drift?

A business plan takes some time and thought and of course some motivation but it can and it needs to get done!

Do you have a business plan? Have you started one and feel stuck?

ETTM has got your back 🙂 Our workshop for creating a business plan is coming soon.

Please join the conversation for more information HERE.

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