Success In a Dress “Sales Tip Of The Week #8”

funnyI know when I say the word “sales” to most people, there are a lot of words that are used to describe what sales means to them. I don’t remember hearing the words exciting, or humorous, or fun!

Let’s be honest, I hear words like pushy, scary, hard, even sleazy. The truth is if you are passionate about your product or service sales can actually be fun! I know for the most part, presentations can be boring. I get that, but again, if you love what you do how hard can showing that be if you really think about it? Just remember when you are presenting your product or service to a potential customer, be excited, upbeat and enthusiastic!

Humor is also another way to break the ice when you are ready to give a presentation and can actually help you to close the sale!

How? When you are ready to begin, tell your personal story and add a funny “short” story that can relate to your product or service, or your situation. You can even fit it in during the presentation if the timing and topic fit at that moment!

Watch your potential client’s body language change. You will actually see the people sitting through your presentation relax and some stress relieved from their faces. It can also help you to connect with them.

If you tend to be on the quieter side, or even stiff and rigid while you are giving a presentation -you need to change it up!

Start to add something funny that truly happened to you that you share on your next presentation and see what happens.

We are constantly growing, learning and mastering our sales craft. It is o.k. to critique yourself and change and add new techniques. We are all always evolving no matter how long we’ve been in sales. You just may see that after you add some humor and become more enthusiastic and add more excitement to your presentation, you will close more business!

Have a question?

Contact me Lmb0516@live.com or tweet me @lynettebarb

Also, please ‘like’ us on FB.com/ETTWomen

Top 5 Lessons From #TheDress

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Have you been living under a rock? I didn’t think so. This means you have seen/participated in the global phenomenon that was “The Dress”.

More than Kim Kardashian’s behind, more then Ellen’s Oscar selfie, the dress sparked shares and conversations around the world. Was it a trick? Was it a clever promotion? Nope, just a woman taking a picture of a dress to share with her daughter in consideration for a wedding.

As a small business owner, it is my dream to have something I share make this much impact. So I have been studying what we can all learn from it.

Here are my top 5 Lesson from #TheDress:

  1. Perception is reality.
    Blue and Black or White and Gold, it didn’t matter how you saw it, it was right. If your customer’s see your brand differently then you do, it is time to either adjust your own thinking or your focus to put you both on the same page.
  2. Conversation is key.
    It’s a dress that got people talking. If you are in product based business, putting your items into unusual environments might garner the wanted results, service based businesses may want to discuss misuse or abuse in your industry and how you don’t do that.
  3. Use what you have.
    All she had was a picture of a dress, posted it on tumblr and asked a question. Engage with your audience where they are. Ask them questions, give them advice, play games. You don’t have to do this everywhere either. If you love pinterest, use that. I am most comfortable on twitter (@traceyknits) and talk there more than anyplace else.
  4. Trending.
    You can tie-in anything. Note how I took the topic of the dress and turned it into something else. If everyone is talking about it, it is easy to get people to be interested in what you have to say about it.
  5. Keep it simple.
    A dress and a question. For you it could be a picture of a grumpy cat and a tagline about your business. Don’t overthink it, you never know what is going peek someone’s interest, just keep trying different things.

So what color did you see? And what did you take away from this viral sensation? Would love to know, leave me a comment below!

Tracey Rediker is owner of Tracey Knits,
maker of playful hand-knit golf club covers.
WebsiteFacebookTwitterYoutube

Photo Credit: Buzz Feed

6th Annual Taste Of the Towns to Benefit IEP Youth Services, Inc.

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The Noontime Optimists of Freehold has partnered with IEP Youth Services, Inc. to present the 6th annual “Taste of the Towns” to be held Monday, March 30, 2015 from 6:00pm-9:00pm at the beautiful Crystal Ballroom at the Radisson Hotel, 50 Gibson Place, Freehold, NJ.

Advanced reservations are $75 per person and can be purchased online here. Advertising and Sponsorship opportunities are also still available.

Proceeds of this tasteful event will benefit IEP’s programs and services – providing residential, social and psychological services to young people; as well as the Noontime Optimist’s activities honoring student achievements, various scholarship programs, and their continuing support of Camp Quality NJ (a camp specifically for children battling cancer)

We gratefully acknowledge all participating sponsors, restaurants, food/beverage/dessert vendors and attendees, whose contributions will make this epicurean experience one to remember!

We look forward to seeing you there. Thank you for your support.

It’s all for the Kids! For more information or to make payment by mail, contact Cora Manzo 732-431-5872 ext. 12 cmanzo@iepyouthservices.org

You’re Invited to A Fun Meeting, Benefitting The Flemingloss Family

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ETTWomen‘s mission is to connect, learn and give back to our community.

It is with great pleasure that this year, our 3rd. Annual Wellness and Beauty Day will be dedicated to raising funds for James Flemingloss, an 8 year old boy from Marlboro, NJ diagnosed with T-Cell Leukemia.

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James was diagnosed with T-Cell leukemia in December 2012. He loves to play video games on his computer with his gaming mouse for mac, chess, Nerf gun wars, and go swimming.  James also plays baseball for Little League and basketball for Marlboro Rec.  His favorite foods are pizza, Swedish fish and Kraft macaroni “n” cheese.  James loves to read and learn new things.  He does very well in school and is part of the Math Gifted and Talented program.  He loves his pet bunny named Lenny and takes him out for “hops” on a leash in the warm weather!!  He has lots of friends and is kind and respectful. James lives with his older brother Evan, Mom and Dad, he always visits john sharkman site to give his dad the best gifts.

ETTWomen’s BINGO is an opportunity to connect and network with other business professionals in our area, while giving back to our community.

Cards will be sold at door. You can also donate online HERE.

May 29, 2015

Fireside Bar and Grill

133 South Main Street

Marlboro, NJ 07746

11am-1pm

ETTM Think Tank: Helping Others Pursue Excellence (H.O.P.E.)

Helping Others Pursue Excellence (H.O.P.E.) is what Hope Wissel has done for the past 25 years.  As a Social Worker in the early years of the HIV/AIDS panademic, I helped many deal with their diagnosis and the changes that would take place in their life.  She became an advocate for clients’ rights and connected them with the services that would improve their quality of life.

Over the years, she’s made it her personal mission to inspire and nurture women particularly those with children.

When she joined Thirty One in 2011, it was purely for the discounts.  She had never done direct sales and was not really sure it was something she wanted to do.  Within 6 months, she was promoted with 2 people under her and more joining over the next several months.

Hope gave up her 4 hour round trip commute and decided to approach her Thirty One business in the same way she worked in the social services arena.  Whether it is connecting people to the resources that they need or solving organizational issues with Thirty One. Helping others to achieve their dreams is her daily goal.

Hope CELEBRATES- ENCOURAGE S – REWARDS hard working women with simple solutions to life’s challenges while helping them to reach their dreams – personally and financially.

She says, “My life has been a journey including: growing up in middle class family, parent’s divorce, drug addiction, bulimia, single mom, social worker, entrepreneur and now a wife.”

Hope currently lives in Brick with her high school sweetheart, Rob.  After 26 years, we reconnected and are now happily married.  We have a daughter, Belinda and a son, Dennis.

A long standing member of our community and ETTM group assistant, we cannot wait for you to learn more about Hope and her business at our next meeting. RSVP HERE.

 

ETTM @ #MacysBeautyBash!

Great turnout yesterday at #MacysBeautyBash! Thank you Cindy Jasgur Ferrier for the beautiful pictures!

Thank you Slék Styling Bar for giving gorgeous blowouts and curls to the ladies, to Jennifer Bronsnick Counseling for doing your amazing Aura readings and to all our ETTM members who came out to support. #macys #ettm #community #makeup #hair #smallbusiness

ETTM Think Tank with Marcy Cortez of LAI Financial Group, LLC

After working in corporate accounting for more than 25 years, Marcy Cortez decided it was time to devote her knowledge and talents to her own business. Marcy is a certified Quickbooks specialist with extensive Accounting, Management and Human Resources experience. LAI Financial Group LLC grew out of her need to share her financial and business savvy with the public. A local entrepreneurial business owner can relate to your needs and requirements as a fellow member of the community.
Marcy will be speaking about the advantages of outsourcing services, specifically financial services for the small business entrepreneur and the role outsourcing plays in helping the entrepreneur to reduce their overhead, increase profits and improve cash flow.

Join ETTM & Marcy on March 7th. Please RSVP HERE.

The Big Question: Should I have a Business Plan?

I’d like to discuss a question that over the years, people have frequently asked me, most recently  at our ETTM meeting last week. The question: Do I need   Business plan? What is a business plan? Does everyone need a business plan? What is a business plan?

Well, I find the people that are asking are usually eager to get their business moving, or take it to the next level. They are interested in success and are committed to their business. This is good news, the problem is they don’t know how, right? We have all been there…don’t you agree?  But in order for me to answer those questions short of being a mind reader, I would need their help!

First of all, I do agree we all need a business plan. You need to ask yourself a few questions in order to get started. My interpretation of a business plan is not sitting down and putting together complicated spreadsheets or hard to understand financial projections! So, you need to identify, what exactly is it that I do? What makes me different and what is my niche? Then you can sit down with someone if you need help, a paper and pen and  just get started!

Here’s an example:

I’m in finance. What I do is help people create their financial GPS.

What makes me different? I pride myself on educating my clients on the basic and fundamental concepts of “how money works”.

Whats my niche, my specialty? Educating and working with women.

How do I do that? Women and financial wisdom workshops.

Get the drift?

A business plan takes some time and thought and of course some motivation but it can and it needs to get done!

Do you have a business plan? Have you started one and feel stuck?

ETTM has got your back 🙂 Our workshop for creating a business plan is coming soon.

Please join the conversation for more information HERE.

The # 1 Marketing Tactic

I recently read a survey where out of 44 marketing tactic options to choose from, Search Engine Optimization won. Facebook and LinkedIn came in second, blogging third, and email marketing fourth.

What’s even more interesting, video marketing came in seventh despite the fact that YouTube is the third largest search platform – after second-place Google and first-place Facebook.

Here are a few ideas you can take away from these results:

1. It makes total sense that SEO is the most important tactic in attracting visitors to your website.

Any time someone gets online and looks for something, what they’re doing is searching. Making Search Engine Optimization key – to everything!

Leaders in business have noticed this and are planning to devote major attention, energy and yes, money into improving theirs.

You should be doing the same thing.

If you don’t know much about SEO and can’t afford to hire an expert, learn as much as you can on your own – there are lots of things you can do to improve SEO without having to become a super tecchie expert in the field.
2. Facebook, blogging, and email campaigns are simply a given in business. Make sure you have a strategy in place to engage in all three regularly. If you’re not a great writer, designer, or copy writer, consider outsourcing, or at least get an expert to evaluate what you’re doing, give you some training if needed, and guide you on how to best use your time in these activities.
3. Jump on the opportunity that business leaders are still lagging in their plans to use video. This is awesome news for you! Take advantage of their relative inactivity, and get your content out where your competition is not as active as it should be.

Invest in an inexpensive camera, create vlogs out of your existing blogs, and put those videos up on your website and on YouTube. You’ll be a step ahead of many of your competitors and your SEO will improve dramatically.

 

What are you doing to improve your SEO? Do you have any questions? I’d love to hear from you! Leave me a comment below.

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