January 22, 2013 by ETTWomen
Growing Your Business Using Your Personal Story
Did you know that 90% of sales rely on emotion?
Emotion lives in story telling.
Your story is the foundation of your business.
How you present it and weave it into your marketing, could not only help make your business memorable, but it can also help you grow it.
Your story can help you define your marketing strategy and create partnerships that lead to sustainability.
Your personal story can also be used to connect with new clients. This creates customer loyalty and therefore, brand evangelization.
So think about this, how personal have you gotten with customers about your story?
Are you telling your story?