Making Scary Decisions is Part of the Business

Being an entrepreneur is scary. If owning your own business was easy, everyone would do it.

No one tells you what to do, which means you get credit for your successes and the blame for the failures. Every decision falls on you to make, big to little. Even writing this is giving me butterflies.

So how do you get anything done?

Obviously there is no perfect answer to this, but I will tell you what works for me; a combination of research and personal experience.

I recently decided to expand my business. I have been knitting custom golf club covers for years and have become quite successful at it. My customers love what I make and I enjoy making them. However, I have hit a plateau. I needed to change what I was doing to move my business in a positive direction. Did I want to start selling wholesale to golf clubs? Did I want to expand my product line? Did I want to invest in advertising and licensing? All of them would require investing time and money on things that I could not guarantee success.

I took all these options, looked at what I already knew about myself and my business, then picked one. Which one? I am currently expanding my product line and services. I now host knitting parties, where people can learn to knit one of my patterns. I sell supplies and accessories, things I know knitters and knitting fans want and are not always easy to find.

Honestly, I just picked one.

Once you make a decision you have to follow through. Give yourself a timeframe. Set yourself tasks and goals. Set a budget! Break it down into bitesize pieces. Seek out support. Give this choice every chance for success. Stick to it, then look back and see how you did.

What change do you want to see in your business? What fears are holding you back?