Meet Your Customers Where THEY Are

For many small business owners, creating the best products and services based on their skills and knowledge is their focus.
Then, their focus shifts towards going out and finding people who need or want what they have to offer. Sometimes this works and they build a successful business around it.
But often, especially with small business owners in service or product based businesses, it doesn’t. 
Why? Because they create services/products, that they would want or that they believe other people would need.
They also build some structure around these ideas, come up with a marketing message, get a website and then they are off  to conquer the world. Or are they?
Then reality bites: less people visit their website and even less contact them about what they have to offer. If they don’t get disheartened and give up, they look for a business mentor or take courses in marketing and copy writing. The idea that if they were just clearer in their marketing message, people would flock to their business is sold to them.
Now in part, that’s true. 
The clearer your messaging and the better your copy writing, the better your overall marketing will be. So to be mentored in the areas where you lack knowledge or focus on your copy writing is not a bad idea. What I am referring to is that, that doesn’t necessarily  mean you’re going to sell more of your services/products and make more money.
You need to know WHO your audience is.
When you do go out and take a good marketing or copy writing course, you receive a lot of information about identifying the demographics and psychographics of your audience – and that’s excellent. You also get plenty of customer-focused writing – and that’s even better. Yet both are premature.
Very few small business owners ask themselves this very important question: What does  my target audience know they need? And again, what do they know they need? 
That my friends, is the key to successful marketing – finding out what they know they need. Not just what they need, but what they know they need (repeated purposely :).
So, have you crafted your services/products around what your audience knows they need?
How do you think meeting your audience where they are will change the way you do business? 

I would love to hear from you. Leave me a comment below or if you thought this was helpful,  please SHARE!!!!!

Vanessa Coppes is the founder of enV Jewelry. A Social Entrepreneur, a Creative Visionary and a Life & Business Mentor she empowers women to live fabulously, everyday.