Lessons in Growing a Business

Starting, building, growing a business… is an exercise in personal development. 
 
Growing a business tests you in so many ways. It tests your self-discipline, your intelligence, your communication skills, your focus, and so much more. 
 
The real world of business can be very unforgiving. It’s a world where success is rewarded and mistakes are not forgotten. 
 
So, what is the benefit in that? It keeps you honest. 
 
I’ve learned that you cannot settle for weakness, you cannot be unwilling to do the work, you cannot pursue bad ideas, and you have to invest time and money in your continued education… or your business will fail. 
 
Some people can’t handle the pressure of running their own business. The risk of failure becomes a serious issue. I’ve learned that risk helps you grow and it makes you stronger. 
 
An entrepreneur who fears risk is like a swimmer who’s afraid of water.
 
Growing a business has allowed me to grow; it has made me aware that I am woman who can handle a lot more than I thought myself capable of. 
 
I’ve learned to pace and challenge myself. To trust myself and others, to work (very) hard, to stay focused under pressure, to let go of what doesn’t serve my mission, to learn from others, to find a balance between family and business, and still enjoy the ride.

What have you learned from growing your business?

Please share in the comment section below.

Originally Published on: Oct 16, 2012
ETTWomen-Vision-Board

Create Your 2018 Vision Board with Vanessa Coppes

Do you want to be, do, and have more in your life? Are you feeling stuck? Would you like to feel fulfilled, happy and connected to your purpose? Join ETTWomen for this fun workshop!

Vision boards create a remarkable synergy around what you want and how to get it

Using visioning techniques can also help you attract the people, the places and the things you long for.

As we get uncomfortable in 2018, get ready to dream BIG and boldly! We are excited to share with you our love for vision boards, specially vision journals, as life altering tools.

In this workshop you will learn:

1. How to create 3 different types of Vision Boards,
2. How to create a Vision Journal,
3. The techniques to create synergy around what you want and how to get it.

All materials for creating a vision board are included. Journals will be available for purchase.

Non-members must purchase ticket to attend. RSVP HERE!

 

Pick Your Battles

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I wanted to share this with you today from the book “Team Work Makes The Dream,” work by John Maxwell.

I keep it by my couch where I sit early in the morning and later in the evening. I go back to it often and read a chapter or two at least once a week.

I think this is so crucial to understand what John wrote about team work and picking your battles for all the entrepreneur’s reading this right now. It truly takes a village, a team around you to make it happen. Individuals who you can collaborate with, like minded people who show you support, and people who can help your vision become a reality.

John Maxwell said “Coming together is a beginning, keeping together is a process, working together is a success.”

  1. Winning is often the battle and there are times in the life of every team player when he or she needs to fight. But if you fight all the time, you can wear yourself out. That’s why it is important to pick your battles.
  2. To gain a better perspective of when to fight back and when to sacrifice yourself, practice the following disciplines.
  3. Spend Time with People Who Are Different from You – That helps you to appreciate and understand how others think and work. You will be less likely to judge others.
  4. In Matters of Personal Preference or Taste, Give In – Keep the main things the main thing. If you don’t save yourself for what really matters, you’ll wear yourself out.
  5. Don’t Take Things Personally – Always remember, hurting people hurt people. They are also easily hurt by others.
  6. Practice 101 Percent Principal – Whenever possible, find the 1 percent you do agree on in a difficult  situation, and give 100 percent of your effort.
  7. Be a Servant Leader – If your mindset is to serve rather than be served, you will likely encounter less conflict.

 

Remember, “Together We Can Do The Impossible.”

 

Contact Lynette Barbieri For any questions or comments or just to say hi!

 

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Every Entrepreneur Must Master The Art of Selling

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If you can’t sell yourself, your ideas, your product or service, you will not stay in business. Selling is an essential skill every entrepreneur must master. Starting from the very first day you launch your business you are selling. The overall success of your business actually depends on your ability to sell. Fortunately there are many books, workshops and sales coaches that can help you. The first book on sales that I read a long time ago was How to Master the Art of Selling by Tom Hopkins.

 

It’s quite easy to start a business. All you need to do is have a cool idea, a product or service to “sell” that idea and finish it off with a business card, right? Wrong. The problem is that this alone does not guarantee your business success. Growing and sustaining a business that provides income that you can live on is the challenge.

Entrepreneurs need to learn sales skills. You can have the best makeup, jewelry, lotion, or be the best coach there is, but how do you make money? Remember the movie “Field Of Dreams” with Kevin Costner? The line was “If you build it they will come.” Well, ladies, I am here to tell you that if you come up with an awesome simply amazing product, they do not just come! Ever! It takes marketing and selling, both of yourself and of your product or service, to bring in the crowd. Do you see how the word selling is the common thread, here? If you do not sell your product or service you do not make money. It will never sell itself and that just how it goes.

Every entrepreneur needs practical sales skills! They have to learn simple sales tools and strategies in order to grow and succeed in business. I have witnessed many great products developed with an incredible passion fail because there wasn’t enough money coming in to sustain the business.

The good news is that anyone can learn sales skills. Almost nobody is born a great sales person. On the contrary, the case is usually that the most creative people who established the best products have no sales skills at all! Everyone just needs to change their mindset about what selling is. My advice is, take sales classes. Make sure you read books on selling, and yes, even hire a sales coach. I promise, if you do these things and you have a great product or service you believe in, you will see your business not only survive, but grow and thrive!

Contact Me with comments or questions or just to say hello!

 

Learn to Collaborate for Better Business Results

Whatever your product or service is your business is driven by referrals. So often I watch people network and try to get an appointment with another business owner to share information about their business and all I hear is “I”, “Me”, “I need”. There is no I in TEAM guys.

People want to hear about what’s in it for them. What they’re thinking when you are talking to them is that it all sounds great but, “what’s in it for me?”

I am approached countless times a week to come to a meeting, a party or have coffee to hear about what the other person wants me to know about their business. I can count on one hand how many times I am asked to meet to see how we can help one another’s business. I am a firm believer that giving should always come first. However, there comes a point where you have to take a stand and say if you want my help and my time I’d like you to hear about what I do to see if there is some way we may be able to work together.

Successful entrepreneurs understand that networking is a two way street. It is never all about you. You must always be on the lookout for opportunities that may help your connections. Always! Basically, by giving business to other individuals in business, you will ultimately get business back. Does that make sense? This may sound trivial but this is a huge reason people give up. They run out of appointments and people to talk to because they always ask and rarely give. What someone else has to offer is as important to them to share with you as your business is to share with them.

Collaborating with other like minded business owners is crucial in order for your business to prosper. Collaboration is the sharing of a mission, vision, resources, and goals. It is voluntary, based upon one or more common goals, values, needs, or interests. It is two or more people working on a common goal and purpose that will  benefit one another. Working together can lead to competition channeled in the right situation can help individuals to stretch themselves and excel.

Please contact me with any questions or leave me a comment below!

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ETTWomen’s 3rd. Annual Ugly Holiday Sweater Party

On Friday, December 18th. 2015, ETTWomen founders Lynette Barbieri and Vanessa Coppes joined Anthony Beshara (Bella Vista Country Club) in hosting their annual Ugly Holiday Sweater Party. ETTWomen members had an amazing time networking with other local small business owners and celebrating a fabulous year.

You’re Invited! Come Celebrate Women, the Launch of Balance Your Life with Judy Banks and Experience Me Thyme with Cherryl Sharp

invitation

ETTWomen, in partnership with Balance Your Life​ and Me Thyme​ presents: A National Women’s Month Celebration!

  • Launch of Balance Your Life with Judy Banks!

Judy Banks is an Integrative Nutrition Coach and Chopra Center Vedic Master. Life in the 21st century can leave us feeling exhausted and overwhelmed.
At Balance Your Life, Judy offers a unique approach to understanding how our diet and lifestyle affects our energy, focus, weight, and ultimately our lifespan. She speaks, in depth about this type of pill which can change your life, see what she says below.

  • Me Thyme Experience with Cherryl Sharp

Me Thyme is an All Natural line of Bath & Body Products created by Cherryl Sharp, a Registered Nurse.
From Shea Butter Lotions, to Exfoliating Sugar Scrubs, Soy Candles and Soy Tarts, these products offer you the luxury of having a personal spa day in the privacy of your own home.

Light refreshments will be served.

Order tickets via Eventbrite:
http://www.eventbrite.com/e/launch-of-balance-your-life-launch-with-judy-banks-and-me-thyme-experience-tickets-14891312316?aff=efbevent

Success In a Dress “Sales Tip Of The Week #8”

funnyI know when I say the word “sales” to most people, there are a lot of words that are used to describe what sales means to them. I don’t remember hearing the words exciting, or humorous, or fun!

Let’s be honest, I hear words like pushy, scary, hard, even sleazy. The truth is if you are passionate about your product or service sales can actually be fun! I know for the most part, presentations can be boring. I get that, but again, if you love what you do how hard can showing that be if you really think about it? Just remember when you are presenting your product or service to a potential customer, be excited, upbeat and enthusiastic!

Humor is also another way to break the ice when you are ready to give a presentation and can actually help you to close the sale!

How? When you are ready to begin, tell your personal story and add a funny “short” story that can relate to your product or service, or your situation. You can even fit it in during the presentation if the timing and topic fit at that moment!

Watch your potential client’s body language change. You will actually see the people sitting through your presentation relax and some stress relieved from their faces. It can also help you to connect with them.

If you tend to be on the quieter side, or even stiff and rigid while you are giving a presentation -you need to change it up!

Start to add something funny that truly happened to you that you share on your next presentation and see what happens.

We are constantly growing, learning and mastering our sales craft. It is o.k. to critique yourself and change and add new techniques. We are all always evolving no matter how long we’ve been in sales. You just may see that after you add some humor and become more enthusiastic and add more excitement to your presentation, you will close more business!

Have a question?

Contact me Lmb0516@live.com or tweet me @lynettebarb

Also, please ‘like’ us on FB.com/ETTWomen

Sucess In A dress “Sales Tip #7”

ETTWomen's 360 2015 Retreat: Lynette Barbieri

I have the privilege of training new associates in my financial sales business. Obviously, because I’ve been in sales for a long time, I have tips I like to share with my new associates that have worked for me over the years.

But duplicating myself is key in the particular business I am in. Therefore, I share with my new associates tried and true sales tips on a weekly and monthly basis. I do this over and over again because they’ve served as the foundation of me being successful in sales.

The other day I had a conversation with several new associates and one of them asked me to give them one sales tip I could share that has helped me the most. I would like to share it with all of you now here:

What you say to your client is not the key to a successful meeting. Of course what you say is important, but the most important part of your sales presentation (I hate the word pitch) is what they heard and how they process the information you shared with them.

You could think you were smooth, you were clear and that they are the luckiest people on the planet for getting to hear you, and then, the unthinkable happens: They want to think about it!

So what happened? You of course think over and over about what you said, what they said, how you answered the question/s they had and you spend the rest of the night replaying the whole scenario in your mind!

Instead of needless stress and worry, what I have found to be the most helpful is listening to yourself as if you were the customer. Simple right? And how do you do that? Tape your presentation, even better… record yourself on video. Then, ask yourself a few questions as you are listening. Did what you say make you excited to learn more? If you were the potential client, would you have understood clearly what you presented? Would you buy from you based on how you sounded, looked, and explained your product?

Sometimes the answer is no and that’s o.k. Don’t beat yourself up about it but practice. Keep practicing until you can answer yes to those questions; inspect and analyze what you expect!

Contact me Lmb0516@live.com or tweet me @lynettebarb

Also, please ‘like’ us on FB.com/ETTWomen

 

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