If you can’t sell yourself, your ideas, your product or service, you will not stay in business. Selling is an essential skill every entrepreneur must master. Starting from the very first day you launch your business you are selling. The overall success of your business actually depends on your ability to sell. Fortunately there are many books, workshops and sales coaches that can help you. The first book on sales that I read a long time ago was How to Master the Art of Selling by Tom Hopkins.
It’s quite easy to start a business. All you need to do is have a cool idea, a product or service to “sell” that idea and finish it off with a business card, right? Wrong. The problem is that this alone does not guarantee your business success. Growing and sustaining a business that provides income that you can live on is the challenge.
Entrepreneurs need to learn sales skills. You can have the best makeup, jewelry, lotion, or be the best coach there is, but how do you make money? Remember the movie “Field Of Dreams” with Kevin Costner? The line was “If you build it they will come.” Well, ladies, I am here to tell you that if you come up with an awesome simply amazing product, they do not just come! Ever! It takes marketing and selling, both of yourself and of your product or service, to bring in the crowd. Do you see how the word selling is the common thread, here? If you do not sell your product or service you do not make money. It will never sell itself and that just how it goes.
Every entrepreneur needs practical sales skills! They have to learn simple sales tools and strategies in order to grow and succeed in business. I have witnessed many great products developed with an incredible passion fail because there wasn’t enough money coming in to sustain the business.
The good news is that anyone can learn sales skills. Almost nobody is born a great sales person. On the contrary, the case is usually that the most creative people who established the best products have no sales skills at all! Everyone just needs to change their mindset about what selling is. My advice is, take sales classes. Make sure you read books on selling, and yes, even hire a sales coach. I promise, if you do these things and you have a great product or service you believe in, you will see your business not only survive, but grow and thrive!
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