Have you ever heard the expression “Use your God-given talents.” Did you ever really think about that when it was being said to someone or to you? I have actually said to my daughter when we are arguing, “You should be a lawyer someday. God gave you some talent to argue and debate!”
Well, I believe as women almost every one of us can capitalize in sales by using our God given talents -which I believe are empathy & compassion!
When a man sells, they tend to explain things logically: They discuss why they need it, how much it cost and why it’s the best product or service out there. They are then ready to get to the point and lead to the close.
Believe me, I have been on many training appointments over the years training men, and no matter how many times I would say to open with the question, it usually didn’t happen on it’s own. I basically had to throw it in and interrupt every time.
Are they bad salesmen? Not at all! They just aren’t thinking about “feelings.” It isn’t generally in their genetic makeup. Women show empathy and concern by asking a lot of questions that lead to an emotional decision as to why they need that product or service -and this can be done just by using our God given talent! We are natural born sales people! That’s right: You, me and every woman reading this… if you want to be!
The absolute best tip I can give you this week is to use your God given talents and exercise them. Ask questions that lead to emotional decisions such as, “How does the thought of owning that product make you feel?”; “How would you feel if we established a plan that actually will allow you to retire at 62 instead of 65?”; “What would you do differently if you had that product?”; “Where would you travel if you retire when you are that much younger?”
Help your client feel and visualize owning your product or service.
The reason people are in the positions they are in today is because they get wrapped up in the daily grind and forget their child-like enthusiasm. You have to help them feel that again and show them why your product or service can help lead them to that goal -whatever their goal may be.
Any woman who taps into this gift, the gift we were born with, will be a successful natural sales woman!
Contact me Lmb0516@live.com or tweet me @lynettebarb
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