ETTWomen Partners with The Gateway Regional Chamber of Commerce

ETTWomen partnered with The Gateway Regional Chamber of Commerce on September 13, 2017. Both organizations combined forces in order to celebrate women and their launch at the Holiday Inn in Clark, NJ.

The event was lead by ETTWomen founders Vanessa Coppes and Lynette Barbieri, ETTW North Jersey Chapter leaders Joi M. Stanley and June Lazaro, and opening remarks were also made by Bidisa Rai and ETTW Conference Partner Theodora Sergiou. The evening was highly attended by long standing ETTWomen members and Chamber members.

A special thank you to Lori Hymen and Karen Kamichoff from the Holiday Inn team in Clark, NJ for their care and for serving up a special ETTWomen Blue Lagoon Cocktail to celebrate the night. To Angela Squicciarini, thank you for capturing the night so fabulously.

To attend future ETTWomen events, please click here.

Do You Have The Guts To Succeed?

The one common thing all entrepreneurs have is guts. Plain and simple. If that’s too harsh for you I apologize, but it is the absolute truth. As an entrepreneur, you will have to develop a thick skin. For those of you that take things literally, what I mean is you need a certain attitude. You can’t worry about what anyone else thinks, you just have to go out and get it done.
How do you develop that? You have to get out there and be uncomfortable. You have to do things that other people aren’t willing to do.
Here are some things that can help you determine if you have this ability. You need to think about and do these on a regular basis:
  • You must use the G.O.Y.A theory: Every single day – If it is to be it’s up to me is an entrepreneur’s motto. So we have to “Get Up Off Our Assess” (or Anatomy if you like that better) and make stuff happen!
  • You Have To Be Bad Before You Can Be Good: You will make mistakes, believe me, I have made my share, but I promise you that you will ultimately get better. Just keep going, don’t stop. Develop that muscle and don’t even pause when you make a mistake just keep going.
  • Do The Things You Fear The Most: You will have to get out there and connect with people. You will have to make phone calls and follow-up calls. We have to do those things because in the long run it is what is going to help our business grow.
  • Be A Leader: A true leader is acting like one when nobody else is following you yet. Walk, talk and act like the person you want to become.
  • Face Your Challenges: We all have things that are thrown at us that seem insurmountable at times. It is how you react to those challenges that show what you are made of. The more challenged you are, the more you need to welcome that distraction and keep going.
  • StayPositive – When everything is going wrong around you and you feel like nothing is ever going to happen you must stay focused. Nobody will every follow a negative cry baby. It is completely within your power to stay positive when people are around you and even when they are not.

All of us have the choice to work through our obstacles and grow in the process, or give up and let it beat you. When you force yourself to push through it, you become stronger. When you can do this, you have something special that separate’s you from the pack.

Your passion will cause you to persevere and give you the stamina and nerve you need to keep on going.

 

Was this helpful? Have a question? Leave me a comment below!

You Can Succeed in Direct Sales

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No problem is insurmountable. With a little courage, teamwork and determination a person can overcome anything. – B. Dodge

 

 

No one would pretend that direct sales is easy. If it were, more people would be doing it. It’s commonly said that for every one person who says ‘Yes!’, there are nine who say ‘No!’. If you need to find five people a day to say ‘Yes!’, you will have to talk to fifty people a day.

You need energy, stamina and you need to be able to be as bright and cheerful at six o’ clock at night as you are at eight o’ clock the following morning. If you can’t rise above the trials and tribulations that afflict us all, both in private and in work life, don’t consider a full-time career in direct sales. When I decided to join a direct sales company 18 years ago, what really attracted me was the ability to make my schedule, have qualified people train me and then I was able to find people better than me to build a business with. That was worth all the trials and tribulations I had to go through to make a six figure income.

The truth is building a business isn’t as hard in network marketing as people make it seem. There are systems in place to follow. The challenge is that people over analyze everything and they just don’t follow the system. I had blind faith. I knew I didn’t know anything, so I was extremely coachable. You can be successful in direct sales to if you follow the system that is presented to you and keep these simple things in mind:

  1. Set a schedule and stick to it – Get a planner that allows you to integrate all areas of your life in it so you have everything with you at all times.
  2. Find a mentor – In your company and a coach outside of your company. You need non biased views and ideas in my opinion in order to succeed faster. It is well worth the investment in the long run.
  3. Be a crusader – Own your own products and show potential customers you believe in them.
  4. Stop making excuses – Invest the time you need to and just get it done.
  5. Utilize the direct sales model – Do not reinvent the wheel. Follow the model that has already been proven to work.
  6. Master your craft- Know everything you need to know about your products and service and duplicate your self by training other’s.
  7. Set up a solid referral system – Once you have learned to use it and you are a pro at getting referrals, make sure you teach it to your associates.
  8. Recognize your team –  Big and small accomplishments are important to reward your team for. Everybody has a sign on them that says “make me feel special.”
  9. Have a system for recruiting – Know the numbers. How many people do you have to  invite to look at your opportunity daily to recruit 1 per week?
  10. Follow a marketing plan – Spin multiple plates at all times.  Face to face prospecting, internet marketing, advertising, vendor events and workshops.

When you stop over thinking it and follow the system in place, you can become a master at direct sales!

 

Marketing and Advertising: How Much Should I Be Spending On It

Marketing and advertising your small business are 2 of the most important ongoing activities you should consistently focus on for your business. There are many ways to do these.

It can be challenging for many small-business owners, especially when it comes to budgeting how much money will be set aside for these 2 key aspects of business.

One way of doing this is by calculating the percentage of gross revenue. This will allow for your spending to change as your revenue does.

Truth: Marketing and advertising budgets vary based on your industry, competition, profit margins and other aspects. Marketing and advertising are typically revenue drivers.

ICYMI: Marketing and advertising are typically revenue drivers.

So, let’s break it down:

  • Marketing by Percentages

“The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin — after all expenses — is in the 10 percent to 12 percent range.”

Many marketing and advertising experts suggest that start-up and small businesses should allocate between 2 and 3 percent of revenue just for their marketing and advertising. If you’re in a competitive industry, up to 20 percent. Other experts advise a range between 1 and 10 percent, and even more depending on how long you’ve been in business, competitive activity and bottom line, what you are able to afford. These different opinions may lead us to believe that the percentage of gross revenue for marketing and advertising depends on whom you ask. I believe that investing in marketing and advertising is fundamental to growing your business so anywhere from 10 to 20 percent from your revenue should go towards these activities.

  • Spending Variables

Regardless of what others are spending, I know that there’s a limit to how much you can afford to spend. Affordability can actually be your spending guide. Also understand that certain internal and external factors may cause your spending to vary. Introducing a new product or service requires more spending than what you spend on an on-going business. You may of course want to reduce marketing spending while you are in the midst of activating your exit strategy – this is if your business is in its twilight years. If you’re selling high-ticket, high-margin goods or services, you need to spend more on marketing. If your competition is giving you a headache, you may have no choice but to increase your marketing spending.

  • Marketing Drives Revenue

Marketing and advertising are typically revenue drivers. Marketing and advertising spending in most successful businesses is task- or project-oriented, whether doing some pay day loan leads programs or the promotion in social media. Task-oriented marketing requires a marketing plan, something I strongly recommend.

What are some of the challenges you face when marketing or advertising for your business? Would love to think thank with you!

Our Choices Determine Our Direction

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I was talking to a good friend about life and choices yesterday. Sometimes you need that kind of a conversation to get clarity on your situation and sometimes adjust your sails and correct the direction your life is headed. There is no mistake that our lives are a product of choices we have made over time. The challenge is that because these choices we make on a daily basis don’t affect our lives immediately, we don’t give it much thought.

The reality is it is those little choices we make every single day along the way that impact our lives the most. I admit I have certainly made poor choices in my lifetime. I still do. When I started to really think about it, I thought about why I made those choices? When we make choices are they for us or are we making them based on what we think we should do? Did we make them because we were afraid of what people would think? Or did we make those choices because at the time we though we had to?

Before you can start to make better choices you have to realize that our choices are entirely our own. We all live with the consequences of our choices. To be happy and move on we can’t regret those choices and we can’t go back to change them. What we can do is learn from those choices and make better ones moving forward. The good news is, it is not where you came from that is important, it is where you are going!

We can all make the choice to change our lives any time we want to. It doesn’t matter if we are younger or older believe it or not.  It was hard for me to swallow that too.

If you are having a difficult time making a difficult choice consult with a friend who understands and might have experienced something similar. Start trusting your instincts a little more often. If it feels bad, like you shouldn’t do it, then don’t! I personally struggle with that daily.

Here are some things to consider:

  1. Accept your situation, but change your outlook.
  2. Accept what happened, but change your path.
  3. Accept the choices you’ve made, make better choices moving forward.
  4. Accept people that have hurt you,  but change the people you hang around with.
  5. Accept and love yourself, but never stop learning or changing.

Some circumstances and choices we could never change, but always remember you can always change what you can simply no longer accept. Sometimes all it takes is a little help from your friends!

Contact Lynette Barbieri with any questions or comments or just to say hi!

 

 

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Every Entrepreneur Must Master The Art of Selling

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If you can’t sell yourself, your ideas, your product or service, you will not stay in business. Selling is an essential skill every entrepreneur must master. Starting from the very first day you launch your business you are selling. The overall success of your business actually depends on your ability to sell. Fortunately there are many books, workshops and sales coaches that can help you. The first book on sales that I read a long time ago was How to Master the Art of Selling by Tom Hopkins.

 

It’s quite easy to start a business. All you need to do is have a cool idea, a product or service to “sell” that idea and finish it off with a business card, right? Wrong. The problem is that this alone does not guarantee your business success. Growing and sustaining a business that provides income that you can live on is the challenge.

Entrepreneurs need to learn sales skills. You can have the best makeup, jewelry, lotion, or be the best coach there is, but how do you make money? Remember the movie “Field Of Dreams” with Kevin Costner? The line was “If you build it they will come.” Well, ladies, I am here to tell you that if you come up with an awesome simply amazing product, they do not just come! Ever! It takes marketing and selling, both of yourself and of your product or service, to bring in the crowd. Do you see how the word selling is the common thread, here? If you do not sell your product or service you do not make money. It will never sell itself and that just how it goes.

Every entrepreneur needs practical sales skills! They have to learn simple sales tools and strategies in order to grow and succeed in business. I have witnessed many great products developed with an incredible passion fail because there wasn’t enough money coming in to sustain the business.

The good news is that anyone can learn sales skills. Almost nobody is born a great sales person. On the contrary, the case is usually that the most creative people who established the best products have no sales skills at all! Everyone just needs to change their mindset about what selling is. My advice is, take sales classes. Make sure you read books on selling, and yes, even hire a sales coach. I promise, if you do these things and you have a great product or service you believe in, you will see your business not only survive, but grow and thrive!

Contact Me with comments or questions or just to say hello!

 

Learn to Collaborate for Better Business Results

Whatever your product or service is your business is driven by referrals. So often I watch people network and try to get an appointment with another business owner to share information about their business and all I hear is “I”, “Me”, “I need”. There is no I in TEAM guys.

People want to hear about what’s in it for them. What they’re thinking when you are talking to them is that it all sounds great but, “what’s in it for me?”

I am approached countless times a week to come to a meeting, a party or have coffee to hear about what the other person wants me to know about their business. I can count on one hand how many times I am asked to meet to see how we can help one another’s business. I am a firm believer that giving should always come first. However, there comes a point where you have to take a stand and say if you want my help and my time I’d like you to hear about what I do to see if there is some way we may be able to work together.

Successful entrepreneurs understand that networking is a two way street. It is never all about you. You must always be on the lookout for opportunities that may help your connections. Always! Basically, by giving business to other individuals in business, you will ultimately get business back. Does that make sense? This may sound trivial but this is a huge reason people give up. They run out of appointments and people to talk to because they always ask and rarely give. What someone else has to offer is as important to them to share with you as your business is to share with them.

Collaborating with other like minded business owners is crucial in order for your business to prosper. Collaboration is the sharing of a mission, vision, resources, and goals. It is voluntary, based upon one or more common goals, values, needs, or interests. It is two or more people working on a common goal and purpose that will  benefit one another. Working together can lead to competition channeled in the right situation can help individuals to stretch themselves and excel.

Please contact me with any questions or leave me a comment below!

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Are You Really Ready For Change?

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  Are your really open to change? Do you believe you need to change? Are you coachable?

Everything depends on making a decision. Why not get your mind right and start from where you stand. Pick one thing, the most important thing, you need to work on to change that will help you to do better this year. How do you view change? Is your glass always 1/2 full or is it 1/2 empty? Having a positive outlook on everything you do, especially how you view change, is key. Here are a few tips to help you embrace change and step in to your power in 2016!

  1. Affirm your values – Recognize and remind yourself what is most important to you. What are the qualities that make you who you are? What do you need to work on this year? What is the one thing you could focus on right now that would create the greatest benefit for your business? Choose what makes the most sense to pursue now and take action.
  2. Invest in yourself – Working on yourself can be the single most important thing you can focus on this year. Investing is money and time spent that in the future will pay you back more than you put out. Make it a point to read/listen to personal development books, workshops, webinars etc. for a minimum of 1 hour per day. You can listen in the car, while you clean your house, while you take a bath. Just fit it into your daily routine.
  3. Use Positive Affirmations –  An affirmation is a positive statement about what we want to anchor in our minds. For example: I am open to accepting ALL forms of abundance the universe has to offer me. The purpose of saying this affirmation out loud every morning when you wake up and every night before you go to bed is going to help us attract more of what we want in our lives. Write it down as you say it and keep it with you where you can see it all day. I keep it taped on the bottom of my computer in my office and posted across my desk calendar. I also drive around a lot so I have it on my dashboard.
  4. Find a mentor – Your success is in direct proportion to the people you spend the most time with. Finding a mentor will help navigate your course a little bit better and maybe a little bit faster. You need someone who will be able to point out what you need to work on and will give you advice based on their experiences to help you avoid the pitfalls they may have had to deal with on their journey.

We will always have to be willing to change in order to grow. Throw yourself into new experiences, network and connect with new people. When we challenge ourselves it keeps taking us out of our comfort zone. Small changes and disciplines that you will practice on a daily basis will help you to “Step in to Your Power in 2016.” All of us can all have an amazing year if we are willing to change.

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Please leave me a comment below or contact me!

“Success In a dress” Sales Tip #6

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Have you ever heard the expression “Use your God-given talents.” Did you ever really think about that when it was being said to someone or to you? I have actually said to my daughter when we are arguing, “You should be a lawyer someday. God gave you some talent to argue and debate!”

Well, I believe as women almost every one of us can capitalize in sales by using our God given talents -which I believe are empathy & compassion!

When a man sells, they tend to explain things logically: They discuss why they need it, how much it cost and  why it’s the best product or service out there. They are then ready to get to the point and lead to the close.

Believe me, I have been on many training appointments over the years training men, and no matter how many times I would say to open with the question, it usually didn’t happen on it’s own. I basically had to throw it in and interrupt every time.

Are they bad salesmen? Not at all! They just aren’t thinking about “feelings.”  It isn’t generally in their genetic makeup.  Women show empathy and concern by asking a lot of questions that lead to an emotional decision as to why they need that product or service -and this can be done just by using our God given talent! We are natural born sales people! That’s right: You, me and every woman reading this… if you want to be!

The absolute best tip I can give you this week is to use your God given talents and exercise them. Ask questions that lead to emotional decisions such as, “How does the thought of owning that product make you feel?”; “How would you feel if we established a plan that actually will allow you to retire at 62 instead of 65?”; “What would you do differently if you had that product?”; “Where would you travel if you retire when you are that much younger?”

Help your client feel and visualize owning your product or service.

The reason people are in the positions they are in today is because they get wrapped up in the daily grind and forget their child-like enthusiasm. You have to help them feel that again and show them why your product or service can help lead them to that goal -whatever their goal may be.

Any woman who taps into this gift, the gift we were born with, will be a successful natural sales woman!

Contact me Lmb0516@live.com or tweet me @lynettebarb 

Also, please ‘like’ us on FB.com/ETTWomen

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