Are You Making Your Mark?

Storytelling…it is not the new ‘it’ thing. If you haven’t been telling your story, you’ve been missing out on a crucial part of brand building.

Guess what? You, yes YOU are a brand. The way to cut through the noise is not the outlet through which you tell your story, it’s the story itself.

You are your brand. As an entrepreneur, you are the pulse of your brand. And you and only you can verbalize this.

Amy C. Cosper, Editor-In-Chief of Entrepreneur Magazine says, “Building a brand is one of those mission critical but challenging exercises that all entrepreneurs, really all companies, go through to define how the world views them and their business. Brands represent the soul of your idea and its values, your story and its authenticity.”

Branding is a monster all on its own. It is a process that brings together emotions and values and how you want the two conveyed to others. It’s not a logo. It’s emotional. Its purpose is to trigger an emotional response from your customers. And when it comes to emotions, well, saddle up Chica…that is where it gets serious.

Branding is not just the messy narrative, it’s about claiming something as your own. The only way to truly leave your mark, is by telling your story, but more importantly, knowing your story.

The latest issue of Entrepreneur is dedicated to the idea of establishing your brand. Be it by your packaging, a meme or a gif…the end goal is to tell the world what you take a stance on, authentically. That my friend, is branding.

How Are You Making Your Mark? 

10 Ways People Get in Their Own Way

Have you read Falling Forward by John Maxwell? It’s a great read!

I compiled this post several years ago, after reading the book and it continues to be one of my favorites whenever I find myself ‘lost’ in my business goals.

I hope it does the same for you! Here are 10 ways people get in their own way:

 

1) Poor People skills.   I was talking to someone the other day and she was complaining about not winning a contract,  “It wasn’t fair… all the people knew each other and we didn’t have a chance.  It’s all politics.”

But what she went on to describe wasn’t politics. It was lack of relationships!

Most careers involve other people.   You can have great academic intelligence and still lack social intelligence—the ability to be a good listener, to be sensitive toward others, to give and take criticism well.

If people don’t like you, they may help you fail… On the other hand, you can get away with serious mistakes if you are socially intelligent…a mistake may actually further your career if your boss/client thinks you handled the situation in a mature and responsible way.

 

2) A Negative Attitude. Your reaction to the circumstances of your life has everything to do with your well-being and your success.    If your circumstances constantly get you down, then maybe its time for a change—not in your situation, but in your attitude.    If you can learn to make the best of any situation, you can remove a formidable obstacle that stands between you and your dreams, you have to remember that you have to be open to receive those things you desire in life.

 

3) “A Bad Fit”. After we check our attitude, we should examine IF a change in situation is in order.  IF you learn to make the best of any situation, you can remove a formidable obstacle that stands between you and your dreams.   Does anything need change today?    If so, what?    Does anything need to be “tolerated” and “accepted today” that can’t be changed—then accept it!    Few things in life are more frustrating than being stuck in a profession that doesn’t serve you. It’s like wearing shoes that are 2 sizes too large or small.

 

4) Lack of Focus. Bad things happen when a person doesn’t focus. One day a business man visited a small florist shop to order flowers for a friend opening a new business. The shop owner was unusually busy and scrambling to fill orders while she took the businessman’s information.   Later that day, the man arrived at his friend’s grand opening and saw a big floral wreath with his name written on it that said, ‘With Deepest Sympathy During This Time of Sorrow’    The businessman was irate.   He called the florist to complain and asked “What in the world happened?  Do you have any idea how stupid you make me look?”  “I’m so sorry,” the shop owner said, “I was a little scrambled when you came by.  Your situation wasn’t nearly as bad as it was at the Perth funeral care. That card said, “Best Wishes in Your New Location.”

Anybody can make an honest mistake when things are hectic.   But people lacking focus have trouble not because they’re too busy, but because their priorities are not straight.  And that wastes their time and resources.  If you go from task to task to task without making any progress or you can’t seem to reach a goal no matter how much effort you give it, examine your focus. No one can move forward without it.

People lacking focus have trouble not because they’re too busy, but because their priorities are not straight.

 

 

5) A Weak Commitment. For a long time, it seemed that apathy was chic. Guess what? Effort and commitment are back in style.

 

Until one is committed, there is hesitance, the chance to draw back and always ineffectiveness.   The moment one definitely commits oneself,  a whole stream of events issue from the decision, raising in one’s favor all manner of unforeseen incidents and material assistance which no man could have dreamed would come his way.

Johann Wolfgang von Goethe

 

The last time you failed, did you stop trying because you failed, or did you fail because you stopped trying? What was your level of commitment? Did you give the task everything you had? Did you go the extra mile?  You put enough of yourself on the line to guarantee that you would give your very best.

If you’re committed, a failure doesn’t mean that you’ll never succeed.  It just means you will take longer.

Commitment makes you capable of failing forward, UNTIL you reach your goals.

 

6) An Unwillingness to Change. Perhaps the most relentless enemy of achievement, personal growth and success is inflexibility.

 

Some people seem to be so in love with the past they can’t deal with the present.

 

Albert Gray says, “The common denominator of success lies in forming the habit of doing things that failures don’t like to do.”

If you continually give in to your moods or impulses, then you need to change your approach to doing things.   The best methods is to set standards for yourself that require accountability (hint, hint: ETTWomen) and suffering a consequence for not following through, helps you stay on track.

Once you have your new standards, work according TO THEM -NOT YOUR MOODS.

 

7) A Shortcut Mind Set. A common obstacle to success is cutting corners and taking a short road to success.  It never pays off.

As Napoleon said, “Victory belongs to the most persevering”. Most people underestimate the time it takes to achieve something of value, not just to be successful, but be willing to pay your dues.

James Watt spent 20 years laboring to perfect his steam engine.   William Henry labored night and day for 8 years to prove how blood circulated in the human bodies.  It took another 25 years for the medical profession to acknowledge he was right!

Cutting corners is a sign of impatience and poor discipline. If you’re willing to follow through, you can achieve a breakthrough. Self-discipline is a quality won through practice. Mancusi noted, “Truly successful people have learned to do what does not come naturally!”

Real success lies in experiencing fear -or a version of it- and ACTING IN SPITE OF IT!”

 

8) Relying on Talent Alone. Talent is overrated.  It has value, but it isn’t enough to take a person through the multiple failures that life brings. Adding a strong work ethic to talent is like pouring gasoline on a fire—it’s explosive! Those who rely upon talent alone without developing further, peak quickly and soon fade to obscurity. The greater your talent, the more likely you are to lean heavily on it and skip the hard day-to-day work of improving it. If you possess this negative tendency, put yourself on a growth plan to make the most of your God-given talent.

 

9) A Response to Poor Information. Don’t make weighty decisions based on limited amounts of information. Gain reliable information!

General Douglas MacArthur wrote, “Expect only 5 percent of an intelligence report to be accurate.  The trick of a good commander is to isolate the 5%”    Does this go along with the truth, “Don’t take advice from someone you wouldn’t trade places with?” Be careful where you get your advice and information! At this pace of life and business increases, the difficulty of being able to collect and evaluate information will increase.

 

10) No goals! The last major cause of failure is an absence of goals.

Don Marquis perceives “Ours is a world of people who don’t know what they want.” Joe Griffith believes, “A goal is nothing more than a dream with a time limit. Many people don’t have goals because they don’t allow themselves to dream. Without a dream, there is no desire!   Without desire, there is nothing to describe you!

If you can discover the weakness that weakens you, you can start doing something about it, and that can change your life!

If it helps, talk to a trusted friend who can help you, join a support group. Put yourself on a growth plan to turn the weaknesses into a strengths!

10 Productivity Tips to Help You Stay on Track this Summer

Kids are out of school and naturally we are feeling the burn -and it’s not just from the sun.

Work days are shorter, I get it…but, you can’t wait until September to get your business back on track.

The challenge I hear from many women is with staying focused and prioritizing.

Here’s the Truth: Whether you’re on vacay or not…A key differentiator between people who succeed in their business and those who do not is personal productivity. Leaders and entrepreneurs who are consistently making things happen know how to achieve what they want in less time than others. Highly successful entrepreneurs do these things every day.

I wanted to share these with you so you can keep them top of mind.

There’s a lot to be learned from the tactics of successful, and incredibly busy, individuals on how to better organize our own days. Here are 10 things you can start doing today:

  1. Pick 1 task to focus on. One thing many successful entrepreneurs have in common is the ability to focus on what matters most. Pick one thing and do that one thing.

  2. Block out distractions. Period. Martina Navratilova says, “I concentrate on concentrating.” If you don’t have the willpower to be self-accountable, try Rescue Time. It is an application that runs in the background of your computer and measures how you spend your time so you can make better decisions.

  3. Set a strict time limit on meetings. In general, people don’t need as much time as they ask for. Meetings can be time vampires. So, be cut-throat when it comes to managing your time so you can focus on high value tasks.

  4. Set up productivity rituals. Many of  you know I swear by waking up earlier than most consider normal. You also know that because of this, there are tasks that are done by 6am. Therefore, setting up rituals that automate behaviors, make us more productive – without depleting our energy reservoir. 4am may not be your cup of tea, but force yourself to prioritize so that you know that you will finish at least that one critical task during the period of the day when you have the most energy and the fewest distractions.

  5. Get up earlier. Research shows that mornings can make or break your day. Use the mantra “mind over mattress” to motivate yourself to get out of bed to pursue your goals.

  6. Outsource personal chores. Highly productive people are selective about how they expend their energy. They don’t waste time or energy on tasks that others can do. Do a cost/benefit analysis of how you spend your time and see if it’s worth offloading some repetitive tasks so you can focus on what will bring value to your company.

  7. Increase your effectiveness through technology. There’s a plethora of programs to make a small-business owner more effective in increasing productivity. A few popular tools—some of which are free—include Dropbox to store files online; Any Meeting to host a webinar and Hootsuite or Buffer to schedule your social media postings.

  8. Don’t say yes to every request. Most of us have a deep need to be liked. That translates into us saying yes to everything – which is the end of your elite productivity.

  9. Stop multi-tasking. New research confirms that all the distractions invading our lives are rewiring the way our brains work. Be one of the rare-air few who develops the mental and physical discipline to have a mono-maniacal focus on one thing for many hours. It’s all about practice.

  10. Learn from others. Understand that for you to move to your next level of success, you must be in constant student mode. Whether you’re learning from others, attending school, reading books, attending seminars or taking a course, you have to gain access to the information you don’t know so you can get to where you want to be.

Your productivity is your life made visible. Protect your time, your energy, your business, your life.

Our planner is also a fabulous productivity tool to start the new year with a bang! Check it out here!

Do you have a question? Leave me a comment below!

3 Steps to Finding Abundance in Your Life

Do you look at the glass as half way filled or half way empty? When thinking about things in your business and your life, is the question ‘why me’?
If you see the glass half empty or if you have become the victim in every plausible scenario, know this: you can change the cycle.
Here are 3 steps you can take right now to find abundance in your life:
 

Step 1: See the world as an abundant, providing, friendly place.

When you change the way you look at things, the things you look at change.

Dr. Wayne Dyer

When you see the world as abundant and friendly, your intentions are genuine possibilities. They will become a certainty, because your world will be experienced from a world that provides rather than restricts. You’ll see a world that wants you to be successful and abundant, rather than one that conspires against you.

Step 2: Affirm: I attract success and abundance into my life because that is who I am.

This puts you in harmony with your Source.

Your goal is to eliminate any distance between what you desire and that from which you pull it into your life. Abundance and success aren’t out there waiting to show up for you. You are already it, and your Source can only provide you with what it is, and, consequently, what you already are.

Step 3: Stay in an attitude of allowing. 

Resistance is disharmony between your desire for abundance and your beliefs about your ability.

Allowing means a perfect alignment. An attitude of allowing means that you ignore efforts by others to dissuade you. It also means that you don’t rely on your pervious ego-oriented beliefs about abundance being a part of or not a part of your life.

In an attitude of abundance, all resistance in the form of thoughts of negativity or doubt are replaced with simply knowing that you and your Source are one. Picture the abundance you desire freely flowing directly to you and it will be yours!

 

What ETTWomen Say: The Fabric of a Great Leader

Nelson Mandela, The Pope, Oprah, Steve Jobs… I’m sure you’ve got a fab list of great leaders too!

However, great leadership can be difficult to understand. Even great leaders have a difficult time explaining what makes their leadership so infectious and effective. It is their actions and words that undoubtedly make their great leadership noticeable.

I love finding out what makes people tick and I wanted to know what traits or behaviors others thought were in the fabric of a great leader. I polled our members and they weighed in with the amazing qualities they feel make up a great leader:

  1. “I think that Optimism is what makes a leader great. It is imperative that a leader have a positive mindset that they share to inspire others on their team and those they work with.” Valerie Ryan, IDLife
  2. “Great leaders always look to empower others, be it by education, guidance, or praise.” Mayra Betances, d&e Papel
  3. “I have been captain of cheerleading 3 times in my life, and coached for 10. For me it’s always about leading from example. You have to be what your subordinates aspire to be.” Janice Martinez Woerner, Jersey Girl Health and Wealth
  4. “Great leaders don’t make their family their excuse, they make them their reason to…succeed.” Renee Marshall-McKinley, Keep Yourself Smelling Sweet
  5. “A great leader listens to the individual and shares with them what they need to move ahead.” Susan Best Jones, S. Best Designs
  6. “A great leader is also a humble servant. When we can also be a humble servant, we show the art of support and team work through example.” Joanne Malley, JoanneMalley.com
  7. “A leader is someone who can easily communicate and delegate without feeling they have to be in control of everything. They help guide their employees and are happy to see their employees succeed.” Evy Havlik, Efficient Socially Savvy Media
  8. “A great leader motivates, inspires, empowers and encourages. A great leader does not run away from obstacles, passes blame or dwells on setbacks – but will say: let’s figure it out. A great leader is smart, resilient and energetic. A great leader is someone others are proud to work for and with!” Fran MacConnel, The Balanced Owl

I’ve learned that great leaders foster an environment of symbiotic growth (The teacher becomes the student mentality). Great leaders understand that ‘Team work, makes the dream work!” and also that another person’s success is also their success.

Great leaders welcome debate, criticism, and different perspectives other than their own. They understand that an environment where people are afraid to offer insights and/or ask good questions is destined for disaster.

Great leaders aren’t born, they are made.

oprah-wrinfey-quotes

What other traits or behaviors do you think define great leadership? Please leave me a comment below.

Better Blogging in 7 Easy Steps

You finally started to blog. So…what now?  You make it even better.
No worries, we’ve got you covered!
Here are 7 steps to get you there:
1. Give your audience exactly what it says on the subject Line.
If your title is: “Better Blogging In 7 Easy Ways”, then make sure that your blog post delivers exactly that. Don’t encourage readers to click on a headline only to find that the post or article is in no way related to what they are looking for.
2. Be informative, BUT keep it simple.
Your blog post needs to be informative. Remember that the main reason people read online content is because they are looking for information. Try to add as much relevant information about the topic as you can however, don’t overload your post with technical terms.
Don’t over explain yourself. Your writing style should be simple; that’s the way good writing works. Clear language is best. My best piece of advice is to write as if you were talking, but even more simply, and without the ‘ums’ and ‘ahs’ and ‘sort ofs’.  It’s about being authentic and not trying to pretend you are something that you’re not.
3. Get to the point.
Although your post needs to be informative, it should also be short and sweet. Most people have short attention spans -especially on the internet. The online world is about brevity and speed. The better you get at this the more successful your blog will be.
4. Don’t sell.
When you blog effectively, one of the first things you will realize is that a blog is not a sales pitch.
People do not like being sold to, so don’t do it! Sales pitches will stop readers from getting to the end of your posts.
Blogging is about providing compelling content that inspires, educates and informs your audience. If you can do that, then people will respect you, your brand will grow and those readers will look to learn more about you. The selling will happing organically because believe it ornate, through your blog, people get to know, like and trust you.
5. Tell the world about your post.
Nobody, and I mean nobody, will read your post if you don’t tell them about it. Excellent content does not guarantee traffic to your blog.
You have to know the right ways to promote your post and get more eyes on your page. The posts you’ll find here on our site are formatted to be shared easily through social media sharing plugins, so we can tell our social media following about it. Do the same with yours.
6. While it might sound Ok in your head, it may not be.
You have 3-5 seconds to make a first impression online and just because you wrote the post, it doesn’t mean that it all makes sense. Sometimes when writing you get so in the zone you overlook a few things. Check, double check and even triple check your post for mistakes. We are human and yes, you should not be crucified for a typo. However, if you’re trying to establish yourself and an expert in your field, model expertise.
7. Practice makes perfect.
Get the content written, check it, publish and distribute it.
Blogging takes commitment, dedication and passion -most importantly, consistency. I’ve been doing this for 7 years and I’m still learning new things. I love the community and opportunities that blogging has allowed me to experience.
Remember that there are no overnight successes, stay committed to your vision and you will reap the fruits of your labor.
Have you started blogging? Have you been blogging for a while? What are your challenges, if any? Do you have more tips to add? I’d love to hear from you in the comment section below. If you found this post helpful, please share it!
Want to learn more? Join me at my next ETTWomen Workshop: 7 Ways to Write Blog Posts that Get Read

12 Steps to Building A Fabulous Personal Brand

Building a personal brand is something that you work on on different levels. It genuinely begins with knowing yourself better and knowing what you stand for. You then need to understand what you want to communicate to your target audience.

A personal brand is a vision and when you speak about your brand, it should always become about your message.

Here are 12 Steps to consider while building a fabulous personal brand:

1: Determine your unique value proposition

Stop. Take a minute and spend some time thinking about what makes you different. Think about your strengths, your passions, and your goals. Know who you are -most importantly, who you are not.

2: Find out how others see you

Ask trusted colleagues, co-workers, and friends for 3-5 adjectives they would use to describe you. Ask specifically: In which areas do they view you as “irreplaceable?” What are you good at? What are your strengths? Use these adjectives in your marketing copy.

3: Identify your goals

Where would you like to be in 30 days ? One year? Five years? Defining your goals helps you craft a message that helps you reach your goals.

4: Identify your target audience

Just like coffee-deals site knows that their target audience is coffee drinkers, you need to understand who will be receiving your message. This will help you master your message and to deliver it in the right places.

5: Reevaluate your priorities

As an independent business owner, woman, spouse, mother…you’re probably used to putting yourself last. While you still want to be loyal to your clients, colleagues and family, please remember to be loyal to yourself, first.

6: Pay attention to the details

Everything you do contributes to your personal brand. Once you’ve defined your brand, make sure that the way you dress, your body language, how you interact with others, the emails you write are all consistent with your brand message.

7: Update your resume

Go through your resume to determine if it resonates with your brand and that it accurately defines who you are, and is in alignment with both your short and long-term goals.

8: Become a social networker

If you haven’t already done so, set up accounts on Facebook, Twitter and Instagram and ask those in your target audience to follow and subscribe to your pages. Make sure you update on a regular basis. Make sure your updates resonates your message.

9: Build your own website

That’s right. Your website should be about you. It should highlight your professional accomplishments, your skill set and your knowledge, what you stand for, and your value. Make it about you, not your company or clients.

10: Blog

Blogging makes it easier than ever to promote yourself to your target audience. Make the commitment to posting 1-3 times a week on topics that your audience will find interesting and educational. These posts should highlight your skills and experience.

11: Get published

Write the book. Let me write that again: Write a book! Also, contribute to industry publications and update the content on your site. Being published is a great way to promote yourself as an expert in your field.

12: Pound the Pavement and Go Offline

Make sure that you are promoting your brand in person as well as you are online. Join and participate in industry groups, give talks at conferences, or lead a project that showcases your unique talents.

 

Self-promotion is an extremely important part of building your brand (if no one knows of your accomplishments or the company you work for, then how are they going to do business with you?), the biggest factor that separates you personal branding from shameless self-promotion is value.

Time, Money and Why Free, Isn’t Free!

The subject of this post is one that Lynette and I have discussed with many of our members on a personal level.

So, let’s talk about Time and Money and Free. We treat time and money delicately when in reality, they should be two of the clearest aspects of our business.
 
In fact, when it comes to charging for or placing value on time, we do our research, we nitpick…and especially when it comes to putting a dollar amount on it, we are well…frugal (to use a nice word :). 
 

And then there’s FREE. Have you ever really thought about the value of FREE? I could go on about this topic, but will let you continue reading this post which, in the end…makes my point.We’ve discussed the importance of investing (not spending) in ourselves as we are the greatest asset in our businesses.

 

Free Isn’t Free

What is you ROTI (Return On Time Invested? I’m not talking about the time your clients pay you for.  I’m talking about the time you spend doing administrative tasks, creating a DIY website, or customizing a free service for your needs.

Your time is yours, correct? Yes and no.

Yes, you own your time and no, you don’t need to pay someone else for it. But your time is an asset and it has value, so how you spend it determines if your return is more or less than its value. Make sense?

In fact, time is your most precious and irreplaceable asset.

How you spend your time will directly impact your bottom line.  Unlike other assets, you can’t save it up for a rainy day.  You can’t buy more time.  You get 24 hours in a day like every other business owner out there and when it’s gone, it’s gone.

“I just want to make a living. I’m not interested in dissecting the meaning of life,” you may say.

What DIY Really Costs You

You decide that you are going to build your own website from scratch.
You will have complete control over the structure, the layout, behind the scenes SEO, and more. There’s no waiting for an outside firm to update your site. There’s no risk of looking like 50 other sites because you used a template.
Sounds great, right?
Not so fast.
  • What FTP will you use?  Do you even know what an FTP is?
  • Do you know any HTML? Do you even need to know?
  • Have you ever created your own CSS file?
You’re smart. I’m sure you are able to learn all of these things. The real question is how long will it take? Let’s assume it would take you 120 hours, or one month, to learn these things and build your own site.
When you perform work for clients, you are earning $50 net profit for every hour billed.  If you were to pay yourself a fair market value, the cost would be $6,000 ($50 X 120 hours).
Before embarking on this DIY adventure, you request proposals from a couple of reputable web developers.  You learn that it would cost roughly $3,000 for someone else to create the website of your dreams.
The reality is, you don’t actually have to pay yourself.  So, why spend the cash on someone else?
Great question.
First, and most importantly, if you do it yourself, you will miss out on the chance to earn $6,000 if you had been performing work for a paying client. 
After paying someone else $3,000, you would still be ahead by $3,000 ($6,000-$3,000 = $3,000)
Not convinced yet?
More reasons why you should consider outsourcing:
  1. Total project time: An expert is going to be able to complete a project faster than a beginner.  If you need to hit a deadline or simply need it done fast, outsourcing helps.
  2. Expertise: While your result may be “good enough”, an expert will bring all of their tools, tricks and insights to the table.
  3. Better than cloning: You can’t be doing two things at once.  By outsourcing, you can ensure that two things are getting done at the same time in a professional manner.  This can accelerate how quickly you will hit revenue and profit goals.
This my friends is the reality of doing business.
There are certain circumstances in which you may still wish to build it yourself.  You may just be starting out and simply don’t have the capital available.  You may not be established enough to use that time serving profitable customers.  Each business is unique.
All of this is ok, just recognize that you are in essence paying yourself less than market value, and your path to profitability will be longer.
Remember, your time has value. 
Take a minute to calculate how much your free resources and services are costing you. If your time was an asset you could record in your financial statements, would you be ok with showing others how it is being spent? 
Do you still think free is free?

Marketing and Advertising: How Much Should I Be Spending On It

Marketing and advertising your small business are 2 of the most important ongoing activities you should consistently focus on for your business. There are many ways to do these.

It can be challenging for https://www.libertylending.com/, especially when it comes to personal loan and how much money will be set aside for these 2 key aspects of business.

One way of doing this is by calculating the percentage of gross revenue. This will allow for your spending to change as your revenue does.

Truth: Marketing and advertising budgets vary based on your industry, competition, profit margins and other aspects. Marketing and advertising are typically revenue drivers.

ICYMI: Marketing and advertising are typically revenue drivers.

So, let’s break it down:

  • Marketing by Percentages

“The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin — after all expenses — is in the 10 percent to 12 percent range.”

Many marketing and advertising experts suggest that start-up and small businesses should allocate between 2 and 3 percent of revenue just for their marketing and advertising. If you’re in a competitive industry, up to 20 percent. Other experts advise a range between 1 and 10 percent, and even more depending on how long you’ve been in business, competitive activity and bottom line, what you are able to afford. These different opinions may lead us to believe that the percentage of gross revenue for marketing and advertising depends on whom you ask. I believe that investing in marketing and advertising is fundamental to growing your business so anywhere from 10 to 20 percent from your revenue should go towards these activities.

  • Spending Variables

Regardless of what others are spending, I know that there’s a limit to how much you can afford to spend. Affordability can actually be your spending guide. Also understand that certain internal and external factors may cause your spending to vary. Introducing a new product or service requires more spending than what you spend on an on-going business. You may of course want to reduce marketing spending while you are in the midst of activating your exit strategy – this is if your business is in its twilight years. If you’re selling high-ticket, high-margin goods or services, you need to spend more on marketing. If your competition is giving you a headache, you may have no choice but to increase your marketing spending.

  • Marketing Drives Revenue

Marketing and advertising are typically revenue drivers. Marketing and advertising spending in most successful businesses is task- or project-oriented, whether doing some pay day loan leads programs or the promotion in social media. Task-oriented marketing requires a marketing plan, something I strongly recommend.

What are some of the challenges you face when marketing or advertising for your business? Would love to think thank with you!
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