May 12, 2016 by Vanessa Coppes
Better Blogging in 7 Easy Steps
You finally started to blog. So…what now? You make it even better.
No worries, we’ve got you covered!
Here are 7 steps to get you there:
1. Give your audience exactly what it says on the subject Line.
If your title is: “Better Blogging In 7 Easy Ways”, then make sure that your blog post delivers exactly that. Don’t encourage readers to click on a headline only to find that the post or article is in no way related to what they are looking for.
2. Be informative, BUT keep it simple.
Your blog post needs to be informative. Remember that the main reason people read online content is because they are looking for information. Try to add as much relevant information about the topic as you can however, don’t overload your post with technical terms.
Don’t over explain yourself. Your writing style should be simple; that’s the way good writing works. Clear language is best. My best piece of advice is to write as if you were talking, but even more simply, and without the ‘ums’ and ‘ahs’ and ‘sort ofs’. It’s about being authentic and not trying to pretend you are something that you’re not.
3. Get to the point.
Although your post needs to be informative, it should also be short and sweet. Most people have short attention spans -especially on the internet. The online world is about brevity and speed. The better you get at this the more successful your blog will be.
4. Don’t sell.
When you blog effectively, one of the first things you will realize is that a blog is not a sales pitch.
People do not like being sold to, so don’t do it! Sales pitches will stop readers from getting to the end of your posts.
Blogging is about providing compelling content that inspires, educates and informs your audience. If you can do that, then people will respect you, your brand will grow and those readers will look to learn more about you. The selling will happing organically because believe it ornate, through your blog, people get to know, like and trust you.
5. Tell the world about your post.
Nobody, and I mean nobody, will read your post if you don’t tell them about it. Excellent content does not guarantee traffic to your blog.
You have to know the right ways to promote your post and get more eyes on your page. The posts you’ll find here on our site are formatted to be shared easily through social media sharing plugins, so we can tell our social media following about it. Do the same with yours.
6. While it might sound Ok in your head, it may not be.
You have 3-5 seconds to make a first impression online and just because you wrote the post, it doesn’t mean that it all makes sense. Sometimes when writing you get so in the zone you overlook a few things. Check, double check and even triple check your post for mistakes. We are human and yes, you should not be crucified for a typo. However, if you’re trying to establish yourself and an expert in your field, model expertise.
7. Practice makes perfect.
Get the content written, check it, publish and distribute it.
Blogging takes commitment, dedication and passion -most importantly, consistency. I’ve been doing this for 7 years and I’m still learning new things. I love the community and opportunities that blogging has allowed me to experience.
Remember that there are no overnight successes, stay committed to your vision and you will reap the fruits of your labor.
Have you started blogging? Have you been blogging for a while? What are your challenges, if any? Do you have more tips to add? I’d love to hear from you in the comment section below. If you found this post helpful, please share it!
Want to learn more? Join me at my next ETTWomen Workshop: 7 Ways to Write Blog Posts that Get Read