Meet Shenna Vaughn, Creative Leader at #ThePowerOfConnections2019

Shenna Vaughn is the artist behind what she describes as ‘Soulful Funk on Canvas’. Vaughn’s intuitive abstract paintings tell subconscious narratives of the deep stories of the soul. Her use of warm colors sets the stage for the expression of the personal thoughts that we all confront. Her work invites the audience to enter a personal conversation of reflection and confession. While these subjects are introduced through her particular use of pigments and textures, the symbolism used uninhibitedly exposes vulnerability.

We had the pleasure of meeting and connecting with Queens based artist Shenna Vaughn at the I am Woman Conference, hosted by Sylvia High in 2016. We were so honored and excited when she participated at The Power of Connections, 2016. She’s been back every year since!

Vaughn says,”As I became older, I began to do other things. Circumstances occurred, responsibilities kicked in, and I found myself allowing the masses to tell me what I should be doing along with the fear of being judged. During this time I was miserable, angry and couldn’t even figure out why. I was a closet painter and no one knew I even had this gift. Then one day one of my dearest friends, Leanna, cared enough and introduced me to a transformational workshop. There I was able to find my path again. From that day forward I picked up my brush and never looked back. I started to honor my wants and needs. I decided to be the woman that I didn’t see growing up – painting not only my story but many others with the hope of inspiring others not to give up on their dream.”

Shenna Vaughn is the artist behind what she describes as ‘Soulful Funk on Canvas’. Vaughn’s intuitive abstract paintings tell subconscious narratives of the deep stories of the soul. Her use of warm colors sets the stage for the expression of the personal thoughts that we all confront. Her work invites the audience to enter a personal conversation of reflection and confession. While these subjects are introduced through her particular use of pigments and textures, the symbolism used uninhibitedly exposes vulnerability.

 

March 1-3, 2019 The Asbury Hotel

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Lessons in Growing a Business

Starting, building, growing a business… is an exercise in personal development.

Growing a business tests you in so many ways. It tests your self-discipline, your intelligence, your communication skills, your focus, and so much more.

The real world of business can be very unforgiving. It’s a world where success is rewarded and mistakes are not forgotten.

So, what is the benefit in that? It keeps you honest.

I’ve learned that you cannot settle for weakness, you cannot be unwilling to do the work, you cannot pursue bad ideas, and you have to invest time and money in your continued education… or your business will fail.

Some people can’t handle the pressure of running their own business. The risk of failure becomes a serious issue. I’ve learned that risk helps you grow and it makes you stronger.

An entrepreneur who fears risk is like a swimmer who’s afraid of water.
Growing a business has allowed me to grow; it has made me aware that I am woman who can handle a lot more than I thought myself capable of. 
I’ve learned to pace and challenge myself. To trust myself and others, to work (very) hard, to stay focused under pressure, to let go of what doesn’t serve my mission, to learn from others, to find a balance between family and business, and still enjoy the ride.
An integral part of growing my business has been attending networking events and conferences that have allowed me to meet and connect to people who have helped me and business move forward. We’re hosting our 6th conference with that focus in mind. You don’t want to miss it!

What have you learned from growing your business?

Grow your business and connect with a remarkable group of women at #ThePowerOfConnections2019!

March 1-3, 2019 The Asbury Hotel

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Meet Divine DIVAS Jordan and Lynn Osborne at #ThePowerOfConnections2019

The Divine DIVAS Jordan and Lynn Osborne, believe that their journey is guided by God (their divine purpose) and expect the most of themselves. One passion, two voices.

They use their personal journey and professional experience to inspire others who are dealing with life-altering circumstances to see that there is always another path. While their journey to starting a business together was different from others, they both have been finding ways to thrive with autoimmune conditions that left them reevaluating their life plans.

The Divine DIVAS offer education on making better choices for what we introduce to our bodies and minds by replacing toxins of all kinds (thoughts, environment, products, people) with healthier alternatives. We encourage healthy living head to toe.

Lynn and Jordan share their story in their own words:

Lynn, “At 40 life drastically changed  when I woke up with Sudden Hearing Loss and could not return to work in planned profession. While adapting to my new normal I returned to college to complete my Bachelor’s degree in psychology, the journey led me to pursue a Master’s degree in holistic health. While my plan changed to accommodate several autoimmune conditions, chronic pain and hearing loss; the goal of having a family business remained constant. I needed to find a way to achieve that and accommodate my new life. My passion has always been to help others in some capacity and through that continued desire plus a place of gratitude that my journey wasn’t life threatening I wanted to find a way to encourage others to continue to dream and succeed in ways they may not have planned or expected.”

Jordan, “At 24 the picture of what I thought my life would look like changed. I was a licensed cosmetologist and massage therapist with the goal of one day opening my own salon. Being Diagnosed with Lupus, Fibromyalgia, and all of the complications that accompany these conditions I felt like my life was over before it began. Starting Divine Divas gave me a way to utilize my skills and continue helping people even if it is not from behind the chair.”

 

The Divine DIVAS will lead the following workshop:

Prioritize Yourself: Self Care is not Selfish!

Self-care is not a luxury, when we get busy the first “expendable” area we drop is “me-time”; taking time to nurture yourself is not selfish, it is health care.

March 1-3, 2019 The Asbury Hotel

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Do You Have a Business or a Hobby?

It was about 9 years , while answering questions about PR and what other things I could or should be doing to promote my jewelry business and products, that it became clear to me as a craftsperson that I wasn’t thinking about what I was doing as a “business”.

I was very into what I was creating and producing, but the thought didn’t go much past making enough items to sell at this fair and others. It seemed like many of my fellow crafters were on the same boat.

We had no concept about proper pricing or “scalability”. Talking to anyone about a niche market was like speaking Russian because I didn’t know who my target market was, much less to whom I was selling to. I like many of my creative friends, didn’t even know that to grow our businesses, we needed to think this way.

I realized that there has to come a time – and hopefully it’s early in the process- where the decision will be made whether your venture is going to be a business or a hobby.

If it’s a hobby, no need to read further as no more thought needs to go into it – cost of goods, ROI, PR & marketing – none of it matters. The creative person will get a lot of pleasure out of making an item and that will be their reward – they’re not trying to make a living out of it. They’ll sell a few things and give their friends and  family lots of great presents.

But if you want your craft to pay your bills, you need to think of it as a business.

It means getting clear about your service or product and what it is, getting clear about who your customer is, making decisions that will move your business forward, and getting the help and advice you need to do all of the above.

Some things to consider:

1. Read some books that give you a good idea about Business Basics. 

2. Find a mentor and join a networking organization. Picking people’s brains isn’t enough. You need accountability and support.

3. Get a handle on your PR, marketing and promotion. If people don’t know about you, they won’t know about your product or service, therefore you can’t make money. 

4. Find out who your target market is, then build your marketing strategy, media outreach, and events you do around that consumer. 

If you’re passionate about what you’re doing you’ll have no problem succeeding. Starting your own business is challenging, mind-bending, and a lot of work. With a positive mindset and a support system in place, you will conquer the world.

Did you turn you hobby into a business? What helped you decide? How has your journey been?

[Photos] The Power Of Connections 2017 the Official Recap

ETTWomen’s The Power of Connections Conference brought together entrepreneurs, authors, teachers, artists and visionaries! Throughout the 3 day event, attendees received powerful training, profound mind shifts, groundbreaking ideas, and made deep connections! Our ladies turned up the volume in their lives and business.

We had an fantastic start to our weekend with a powerful panel discussion led by Audrey Puente, FOX 5 Meteorologist and Lena Koropey, founder of Gramercy Protocol and STRIP TEES. Thank you Teresa Pyskaty for the fabulous pics and Karen Azzarello, Jodi Bruker and Ms. Molly Barber for sponsoring our delicious treats!

On day 2, Judy Banks kicked off the day with a guided meditation and our workshop leaders Ilsy Josefina-Hoo, Bailey Frumen, Christine Miskinis, and Judy Banks and our media panelists Courtenay Cooper Hall, Lisa Marie Latino and Dr. Joy Ohayia helped us make it so powerful!

We sure did strut down the runway, with outfits custom made by Designer Crystal Glass. Alexis Santos helped us look so fab!

On day 3, we started the day with a fabulous morning Tai Chi session led by Dixie L. Nichols, our Power Panel with Bailey Frumen, Christine Miskinis and Judy Banks and ended with our closing keynote with Elizabeth Cronise McLaughlin, beautifully! For the second year in a row, Artist Shenna Vaughn has created art, inspired by the conversations and energy created within our event space. Her beautiful masterpieces was raffled off to one of our guests.

Thank you Angela Squicciarini for the pictures!

 

 

A special thank you to Investor’s Bank for your sponsorship and I Love MySelfie Photo Booths for the fabulous partnership this weekend! Such a fun addition to our weekend!

You’re Invited to V+Co.’s Grand Opening and Ribbon Cutting Ceremony!

It’s with great excitement that we celebrate our new HQ at V+Co., and you’re invited to celebrate with us!

 

Join us as we celebrate the power of community, partnerships and small businesses! Come for the space and the resources, stay for the magic!
 
Connect with the founders of:
 
+ Entrepreneurial Think Tank for Women + The ETTWomen Foundation: Vanessa Coppes + Lynette Barbieri
+ Balance Your Life: Judy Banks
+ Psychotherapist: Angela Maio
+ Massage by Elizabeth: Elizabeth J Peterson
+ Nature’s Energy Reiki: Lorna Iofolla
+ Halcyon’s Nest Homeopathy: Heather Natoli
+ Divine Divas: Lynn Osborne + Jordan Osborne
+ Complete Travel Planners: Jeffrey Pantelas

#ETTWomenTV: Cheryl Brennan, The Bra Lady

Cheryl Brennan is a Senior Bodywear representative for Essential Bodywear. Brennan has been a part of the ETTWomen community for several years. Her love for her business, passion and support can be felt especially when she is professionally fitting women in uplifting and comfortable bras that instantly make them look and feel better about themselves! If finding the perfect bra has been a challenge for you, we promise you, Cheryl has got you covered!

Making Scary Decisions is Part of the Business

Being an entrepreneur is scary. If owning your own business was easy, everyone would do it.

No one tells you what to do, which means you get credit for your successes and the blame for the failures. Every decision falls on you to make, big to little. Even writing this is giving me butterflies.

So how do you get anything done?

Obviously there is no perfect answer to this, but I will tell you what works for me; a combination of research and personal experience. Let me ask you, Are Personal Injury Settlements Taxable Income?

I recently decided to expand my business. I have been knitting custom golf club covers for years and have become quite successful at it. My customers love what I make and I enjoy making them. However, I have hit a plateau. I needed to change what I was doing to move my business in a positive direction. Did I want to start selling wholesale to golf clubs? Did I want to expand my product line? Did I want to invest in advertising and licensing? All of them would require investing time and money on things that I could not guarantee success.

I took all these options, looked at what I already knew about myself and my business, then picked one. Which one? I am currently expanding my product line and services. I now host knitting parties, where people can learn to knit one of my patterns. I sell supplies and accessories, things I know knitters and knitting fans want and are not always easy to find.

Honestly, I just picked one.

Once you make a decision you have to follow through. Give yourself a timeframe. Set yourself tasks and goals. Set a budget! Break it down into bitesize pieces. Seek out support. Give this choice every chance for success. Stick to it, then look back and see how you did.

What change do you want to see in your business? What fears are holding you back?

Lessons In Sales From My Cat

Crazy Cat Lady Alert!

Being a soloprenuer, the cats of my home are my friends and co-workers. They may not work very hard, but they do work smart. They get what they want and know exactly when to ask for it. One thing, though. This portable coops is originally made for bantam breeds. However, if you want to, you can make it a little bit wider.

There are so many things I could learn from them as a salesperson, here are a few of the best:

  1. Know what you want – Food is generally her target‚ but not always. Sometimes it’s a good scratch she is begging for. She knows what she wants‚ when she wants it‚ and where or who she can get it from. If you don’t know what you want from your customer‚ how are you going to going to get it?

  2. Know your audience – The cat never goes up to my children to ask for food. Why? Because she knows they are not going to feed her. She also knows that if the person who feeds her is in the kitchen she is most likely to get what she wants. If your know who your customer is‚ and where they are located‚ chance are you are more likely to get their attention. Stop chasing everyone‚ and concentrate on the people that matter.
  3. Keep them interested – Playing with a ball of yarn on the floor by my feet is more then just cute‚ it’s marketing. It makes me want to take care of her. A little interaction with your audience makes them want to do business with you.
  4. Don’t be afraid to ask for more – Almost every time I am in the kitchen‚ the cat is at my feet begging for food. There is always the chance in her mind that I will give her a little extra. There is nothing wrong with reminding customers you are there if they are in the mood to make a purchase‚ that little extra May come your way.

What lessons have you learned from observing others? Please share them‚ I would love to hear!

Meet Audrey Puente, Media Panelist at #ThePowerOfConnections2016

Audrey Puente is Meteorologist/Feature Reporter for WNYW/ Fox 5.  Previously, she was Chief Weather Anchor for WWOR-TV/My9 providing forecasts for the station’s “My9 News at Ten.”

Puente joined My9 from WCBS-TV where she provided weather forecasts for “CBS 2 News This Morning” and “CBS 2 News at Noon.” She also provided fill-in reports for the CBS national morning program “The Early Show.” Previously, she served as a meteorologist for WNBC-TV and delivered weekend reports for “Today in New York.” Prior to this, Puente was the weekend meteorologist for WAPT-TV in Jackson, MS., where she appeared on the station’s 5 PM and 10 PM newscasts. Earlier, she served as the weekend weather anchor for WXVT-TV in Greenville, MS and the weekday weather anchor at WJCL-TV in Savannah, GA. Puente began her career as a production assistant for WNYW-TV in New York.

November 18th and 19th, 2016 Bella Vista Country Club 100 School Road East Marlboro, NJ 07746 8:30 AM-4:30PM (Both days)

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What is ETTWomen’s 360 The Power of Connections Conference?

ETTW brings together entrepreneurs, authors, teachers, artists and visionaries. Our members and attendees receive powerful training, profound mind shifts, groundbreaking ideas, make deep connections and unique opportunities to change their lives and the lives of others through their business.

Our annual conference teaches the most fabulous personal and professional development ideas that help elevate participants’ lives and businesses. Unlike traditional seminars or conferences, ETTW360 is positioned as a unique experience for participants.

Who attends each year?

ETTWomen’s 360 gathers a Tribe of thought leaders in their respective fields who are committed to constant learning and growth. They appreciate transparent and entertaining presentations focused on business and personal growth that expand their mind, inspire ideas and present concepts that have a positive impact on their lives, their community and the world.

They are entrepreneurs who are interested in personal growth and are familiar with basic business and personal growth topics. Their presentation are aimed on creating an experience for participants.

ETTWomen’s 360 attracts visionary speakers and thought leaders from a variety of industries. Latham Thomas, Lisa Lieberman-Wang, Jennifer Longmore, Patty Lennon, Mike Michalowicz, Jennifer Tuma-Young, Jennifer Bronswick, Heather Chauvin, Britt Bolnick, Susan Vernicek, Vallori Thomas, Kelly Lynn-Adams, Courtenay Hall, Janine Strafaci are just some examples of the fabulous speakers who have shared their stories at ETTWomen’s 360 and inspired the lives of hundreds of others in the process.

ETTWomen’s 360 is a perfect opportunity to meet new business partners and get your messages and ideas in front of a crowd who is ready to turn up the volume in their lives and business. The quality of attendees is one-of-a-kind. Speakers and attendees form new business opportunities including joint ventures and strategic partnerships. Not to mention, relationships for life.

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