An entrepreneur who fears risk is like a swimmer who’s afraid of water.
ETTWomen’s The Power of Connections Conference brought together entrepreneurs, authors, teachers, artists and visionaries! Throughout the 3 day event, attendees received powerful training, profound mind shifts, groundbreaking ideas, and made deep connections! Our ladies turned up the volume in their lives and business.
We had an fantastic start to our weekend with a powerful panel discussion led by Audrey Puente, FOX 5 Meteorologist and Lena Koropey, founder of Gramercy Protocol and STRIP TEES. Thank you Teresa Pyskaty for the fabulous pics and Karen Azzarello, Jodi Bruker and Ms. Molly Barber for sponsoring our delicious treats!
On day 2, Judy Banks kicked off the day with a guided meditation and our workshop leaders Ilsy Josefina-Hoo, Bailey Frumen, Christine Miskinis, and Judy Banks and our media panelists Courtenay Cooper Hall, Lisa Marie Latino and Dr. Joy Ohayia helped us make it so powerful!
We sure did strut down the runway, with outfits custom made by Designer Crystal Glass. Alexis Santos helped us look so fab!
On day 3, we started the day with a fabulous morning Tai Chi session led by Dixie L. Nichols, our Power Panel with Bailey Frumen, Christine Miskinis and Judy Banks and ended with our closing keynote with Elizabeth Cronise McLaughlin, beautifully! For the second year in a row, Artist Shenna Vaughn has created art, inspired by the conversations and energy created within our event space. Her beautiful masterpieces was raffled off to one of our guests.
Thank you Angela Squicciarini for the pictures!
A special thank you to Investor’s Bank for your sponsorship and I Love MySelfie Photo Booths for the fabulous partnership this weekend! Such a fun addition to our weekend!
It’s with great excitement that we celebrate our new HQ at V+Co., and you’re invited to celebrate with us!
Cheryl Brennan is a Senior Bodywear representative for Essential Bodywear. Brennan has been a part of the ETTWomen community for several years. Her love for her business, passion and support can be felt especially when she is professionally fitting women in uplifting and comfortable bras that instantly make them look and feel better about themselves! If finding the perfect bra has been a challenge for you, we promise you, Cheryl has got you covered!
Being an entrepreneur is scary. If owning your own business was easy, everyone would do it.
No one tells you what to do, which means you get credit for your successes and the blame for the failures. Every decision falls on you to make, big to little. Even writing this is giving me butterflies.
So how do you get anything done?
Obviously there is no perfect answer to this, but I will tell you what works for me; a combination of research and personal experience. Let me ask you, Are Personal Injury Settlements Taxable Income?
I recently decided to expand my business. I have been knitting custom golf club covers for years and have become quite successful at it. My customers love what I make and I enjoy making them. However, I have hit a plateau. I needed to change what I was doing to move my business in a positive direction. Did I want to start selling wholesale to golf clubs? Did I want to expand my product line? Did I want to invest in advertising and licensing? All of them would require investing time and money on things that I could not guarantee success.
I took all these options, looked at what I already knew about myself and my business, then picked one. Which one? I am currently expanding my product line and services. I now host knitting parties, where people can learn to knit one of my patterns. I sell supplies and accessories, things I know knitters and knitting fans want and are not always easy to find.
Honestly, I just picked one.
Once you make a decision you have to follow through. Give yourself a timeframe. Set yourself tasks and goals. Set a budget! Break it down into bitesize pieces. Seek out support. Give this choice every chance for success. Stick to it, then look back and see how you did.
What change do you want to see in your business? What fears are holding you back?
Crazy Cat Lady Alert!
Being a soloprenuer, the cats of my home are my friends and co-workers. They may not work very hard, but they do work smart. They get what they want and know exactly when to ask for it. One thing, though. This portable coops is originally made for bantam breeds. However, if you want to, you can make it a little bit wider.
There are so many things I could learn from them as a salesperson, here are a few of the best:
Know what you want – Food is generally her target‚ but not always. Sometimes it’s a good scratch she is begging for. She knows what she wants‚ when she wants it‚ and where or who she can get it from. If you don’t know what you want from your customer‚ how are you going to going to get it?
- Know your audience – The cat never goes up to my children to ask for food. Why? Because she knows they are not going to feed her. She also knows that if the person who feeds her is in the kitchen she is most likely to get what she wants. If your know who your customer is‚ and where they are located‚ chance are you are more likely to get their attention. Stop chasing everyone‚ and concentrate on the people that matter.
- Keep them interested – Playing with a ball of yarn on the floor by my feet is more then just cute‚ it’s marketing. It makes me want to take care of her. A little interaction with your audience makes them want to do business with you.
- Don’t be afraid to ask for more – Almost every time I am in the kitchen‚ the cat is at my feet begging for food. There is always the chance in her mind that I will give her a little extra. There is nothing wrong with reminding customers you are there if they are in the mood to make a purchase‚ that little extra May come your way.
What lessons have you learned from observing others? Please share them‚ I would love to hear!
Audrey Puente is Meteorologist/Feature Reporter for WNYW/ Fox 5. Previously, she was Chief Weather Anchor for WWOR-TV/My9 providing forecasts for the station’s “My9 News at Ten.”
Puente joined My9 from WCBS-TV where she provided weather forecasts for “CBS 2 News This Morning” and “CBS 2 News at Noon.” She also provided fill-in reports for the CBS national morning program “The Early Show.” Previously, she served as a meteorologist for WNBC-TV and delivered weekend reports for “Today in New York.” Prior to this, Puente was the weekend meteorologist for WAPT-TV in Jackson, MS., where she appeared on the station’s 5 PM and 10 PM newscasts. Earlier, she served as the weekend weather anchor for WXVT-TV in Greenville, MS and the weekday weather anchor at WJCL-TV in Savannah, GA. Puente began her career as a production assistant for WNYW-TV in New York.
November 18th and 19th, 2016 Bella Vista Country Club 100 School Road East Marlboro, NJ 07746 8:30 AM-4:30PM (Both days)
RESERVE YOUR SEAT HERE!I'm In!
What is ETTWomen’s 360 The Power of Connections Conference?
ETTW brings together entrepreneurs, authors, teachers, artists and visionaries. Our members and attendees receive powerful training, profound mind shifts, groundbreaking ideas, make deep connections and unique opportunities to change their lives and the lives of others through their business.
Our annual conference teaches the most fabulous personal and professional development ideas that help elevate participants’ lives and businesses. Unlike traditional seminars or conferences, ETTW360 is positioned as a unique experience for participants.
Who attends each year?
ETTWomen’s 360 gathers a Tribe of thought leaders in their respective fields who are committed to constant learning and growth. They appreciate transparent and entertaining presentations focused on business and personal growth that expand their mind, inspire ideas and present concepts that have a positive impact on their lives, their community and the world.
They are entrepreneurs who are interested in personal growth and are familiar with basic business and personal growth topics. Their presentation are aimed on creating an experience for participants.
ETTWomen’s 360 attracts visionary speakers and thought leaders from a variety of industries. Latham Thomas, Lisa Lieberman-Wang, Jennifer Longmore, Patty Lennon, Mike Michalowicz, Jennifer Tuma-Young, Jennifer Bronswick, Heather Chauvin, Britt Bolnick, Susan Vernicek, Vallori Thomas, Kelly Lynn-Adams, Courtenay Hall, Janine Strafaci are just some examples of the fabulous speakers who have shared their stories at ETTWomen’s 360 and inspired the lives of hundreds of others in the process.
ETTWomen’s 360 is a perfect opportunity to meet new business partners and get your messages and ideas in front of a crowd who is ready to turn up the volume in their lives and business. The quality of attendees is one-of-a-kind. Speakers and attendees form new business opportunities including joint ventures and strategic partnerships. Not to mention, relationships for life.
No problem is insurmountable. With a little courage, teamwork and determination a person can overcome anything. – B. Dodge
No one would pretend that direct sales is easy. If it were, more people would be doing it. It’s commonly said that for every one person who says ‘Yes!’, there are nine who say ‘No!’. If you need to find five people a day to say ‘Yes!’, you will have to talk to fifty people a day.
You need energy, stamina and you need to be able to be as bright and cheerful at six o’ clock at night as you are at eight o’ clock the following morning. If you can’t rise above the trials and tribulations that afflict us all, both in private and in work life, don’t consider a full-time career in direct sales. When I decided to join a direct sales company 18 years ago, what really attracted me was the ability to make my schedule, have qualified people train me and then I was able to find people better than me to build a business with. That was worth all the trials and tribulations I had to go through to make a six figure income.
The truth is building a business isn’t as hard in network marketing as people make it seem. There are systems in place to follow. The challenge is that people over analyze everything and they just don’t follow the system. I had blind faith. I knew I didn’t know anything, so I was extremely coachable. You can be successful in direct sales to if you follow the system that is presented to you and keep these simple things in mind:
- Set a schedule and stick to it – Get a planner that allows you to integrate all areas of your life in it so you have everything with you at all times.
- Find a mentor – In your company and a coach outside of your company. You need non biased views and ideas in my opinion in order to succeed faster. It is well worth the investment in the long run.
- Be a crusader – Own your own products and show potential customers you believe in them.
- Stop making excuses – Invest the time you need to and just get it done.
- Utilize the direct sales model – Do not reinvent the wheel. Follow the model that has already been proven to work.
- Master your craft- Know everything you need to know about your products and service and duplicate your self by training other’s.
- Set up a solid referral system – Once you have learned to use it and you are a pro at getting referrals, make sure you teach it to your associates.
- Recognize your team – Big and small accomplishments are important to reward your team for. Everybody has a sign on them that says “make me feel special.”
- Have a system for recruiting – Know the numbers. How many people do you have to invite to look at your opportunity daily to recruit 1 per week?
- Follow a marketing plan – Spin multiple plates at all times. Face to face prospecting, internet marketing, advertising, vendor events and workshops.
When you stop over thinking it and follow the system in place, you can become a master at direct sales!
I have been in the financial industry in a direct selling company for almost two decades. One of the things I come across when I am recruiting reps and doing the job skills testing to expand my business is that direct sales is often misunderstood. What I want is for people to understand what direct sales really is. Instead of traditional retail outlets or online marketplaces, direct selling maintains a sales force of millions of committed independent entrepreneurs.
These small business owners affiliate with a direct selling company and receive commissions on sales, but work for themselves. Independent direct sellers set their own hours and create their own marketing plans. They determine whether to build a sales team and how to go about mentoring them. Also, how to serve their customers – whether in their homes, online, or at parties with family and friends. This all depends upon the type of company it is. I am in the financial industry so doing an in home party or a meeting to recruit new associate’s wouldn’t be in my home or the home of friends – for obvious reasons.
Aside from the fact that you can start in a network marketing company on a part-time basis while you learn and work from home, you have the ability to make unlimited residual income. The way that you do that is to go out and recruit some awesome people and duplicate yourself over and over. To me, the most attractive part of the business was the ability to recruit and build a team of people I can teach to make a six figure income and run their own business. I would get to override this team and receive residual income forever. The concept is to build a team that becomes self-sufficient and goes on to run their own office, it is like opening multiple franchise outlets. The huge difference is that the average franchise requires a large sum of money to get started. Most direct sales companies require a minimal out-of-pocket expense to get started.
So why not work smarter not harder? One of the best ways to achieve multilevel marketing success is to share the products and business opportunity with other people.
Here are a few tips that will help you to get out there and recruit and build your team:
If you can’t sell yourself, your ideas, your product or service, you will not stay in business. Selling is an essential skill every entrepreneur must master. Starting from the very first day you launch your business you are selling. The overall success of your business actually depends on your ability to sell. Fortunately there are many books, workshops and sales coaches that can help you. The first book on sales that I read a long time ago was How to Master the Art of Selling by Tom Hopkins.
It’s quite easy to start a business. All you need to do is have a cool idea, a product or service to “sell” that idea and finish it off with a business card, right? Wrong. The problem is that this alone does not guarantee your business success. Growing and sustaining a business that provides income that you can live on is the challenge.
Entrepreneurs need to learn sales skills. You can have the best makeup, jewelry, lotion, or be the best coach there is, but how do you make money? Remember the movie “Field Of Dreams” with Kevin Costner? The line was “If you build it they will come.” Well, ladies, I am here to tell you that if you come up with an awesome simply amazing product, they do not just come! Ever! It takes marketing and selling, both of yourself and of your product or service, to bring in the crowd. Do you see how the word selling is the common thread, here? If you do not sell your product or service you do not make money. It will never sell itself and that just how it goes.
Every entrepreneur needs practical sales skills! They have to learn simple sales tools and strategies in order to grow and succeed in business. I have witnessed many great products developed with an incredible passion fail because there wasn’t enough money coming in to sustain the business.
The good news is that anyone can learn sales skills. Almost nobody is born a great sales person. On the contrary, the case is usually that the most creative people who established the best products have no sales skills at all! Everyone just needs to change their mindset about what selling is. My advice is, take sales classes. Make sure you read books on selling, and yes, even hire a sales coach. I promise, if you do these things and you have a great product or service you believe in, you will see your business not only survive, but grow and thrive!
Contact Me with comments or questions or just to say hello!