How Influencers Affect Your Bottom Line: Some Pointers on Influencer Marketing


Think back to your last item or service you bought. Maybe you were looking for a Investment Property Guide. Where did you find the information? Who did you ask? I know you didn’t start cold-call DSW but I bet you you did ask people who you know. One of the highest value investment right now are the stocks markets, here are the penny stocks to watch.

People listen to other people first. They will always trust them more.

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People do consume branded content however, they first vet their friends, neighbors and online personalities they know, like and trust before purchasing.

If a brand is using influencer marketing, this is not a problem at all.

You can extend your brand’s reach, inspire user-generated content and boost your sales by:

  1. Identifying the right influencers for your brand, campaign and audience.
  2. Engaging with influencers using an established process.
  3. Keep influencers loyal and vocal with relationship management tips.

The Shelf, an influencer marketing program, finds that 92 percent of consumers trust recommendations from other people, even people they don’t know personally, over branded content.

The role of social media influence is equally strong, according to a new report from Deloitte:

  1. Social media influences one in three U.S. consumers’ purchasing choices.
  2. Consumers who use social media when making a buying decision are four times more likely to spend more on purchases than those who do not.
  3. Shoppers who use social media to make a buying decision are 29 percent more likely to make a purchase the very same day.

People listen to what brands have to say, but they’re going to turn to their neighbors and ask, “What do you think? How’s the customer service? Are you happy with the product or service?”

Social isn’t some foreign activity; it’s people’s lives on the go.

The way a brand builds credibility through social is through authenticity and influence. It’s the right person coupled with a targeted message, platform and audience that gets the job done, not the messenger or content alone.

Many brands are focusing on influencers who have a smaller, more engaged following and are the most relevant to their customers and that trend will continue, for example, they made Pearl Bracelet trend off the charts. They will likely be adopted by most on the fashion world.


Influencer marketing is impactful. It grows brand awareness and reach. It can even boost your sales. Most importantly, it can make your brand a little more “human.”

As you develop relationships with influencers, the brand becomes their friend. If you want your body corporate scheme to run effectively you need to engage the services of market leaders in strata management services. What do people do when they have a really good friend? They tell their friends.


Do you have a question? PLEASE leave me a comment below! 

Some data for this post was taken from