Storytelling…it is not the new ‘it’ thing. If you haven’t been telling your story, you’ve been missing out on a crucial part of brand building.
Guess what? You, yes YOU are a brand. The way to cut through the noise is not the outlet through which you tell your story, it’s the story itself.
You are your brand. As an entrepreneur, you are the pulse of your brand. And you and only you can verbalize this.
Amy C. Cosper, Editor-In-Chief of Entrepreneur Magazine says, “Building a brand is one of those mission critical but challenging exercises that all entrepreneurs, really all companies, go through to define how the world views them and their business. Brands represent the soul of your idea and its values, your story and its authenticity.”
Branding is a monster all on its own. It is a process that brings together emotions and values and how you want the two conveyed to others. It’s not a logo. It’s emotional. Its purpose is to trigger an emotional response from your customers. And when it comes to emotions, well, saddle up Chica…that is where it gets serious.
Branding is not just the messy narrative, it’s about claiming something as your own. The only way to truly leave your mark, is by telling your story, but more importantly, knowing your story.
The latest issue of Entrepreneur is dedicated to the idea of establishing your brand. Be it by your packaging, a meme or a gif…the end goal is to tell the world what you take a stance on, authentically. That my friend, is branding.
How Are You Making Your Mark?