Sucess In A dress “Sales Tip #7”

ETTWomen's 360 2015 Retreat: Lynette Barbieri

I have the privilege of training new associates in my financial sales business. Obviously, because I’ve been in sales for a long time, I have tips I like to share with my new associates that have worked for me over the years.

But duplicating myself is key in the particular business I am in. Therefore, I share with my new associates tried and true sales tips on a weekly and monthly basis. I do this over and over again because they’ve served as the foundation of me being successful in sales.

The other day I had a conversation with several new associates and one of them asked me to give them one sales tip I could share that has helped me the most. I would like to share it with all of you now here:

What you say to your client is not the key to a successful meeting. Of course what you say is important, but the most important part of your sales presentation (I hate the word pitch) is what they heard and how they process the information you shared with them.

You could think you were smooth, you were clear and that they are the luckiest people on the planet for getting to hear you, and then, the unthinkable happens: They want to think about it!

So what happened? You of course think over and over about what you said, what they said, how you answered the question/s they had and you spend the rest of the night replaying the whole scenario in your mind!

Instead of needless stress and worry, what I have found to be the most helpful is listening to yourself as if you were the customer. Simple right? And how do you do that? Tape your presentation, even better… record yourself on video. Then, ask yourself a few questions as you are listening. Did what you say make you excited to learn more? If you were the potential client, would you have understood clearly what you presented? Would you buy from you based on how you sounded, looked, and explained your product?

Sometimes the answer is no and that’s o.k. Don’t beat yourself up about it but practice. Keep practicing until you can answer yes to those questions; inspect and analyze what you expect!

Contact me Lmb0516@live.com or tweet me @lynettebarb

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How do I choose the best networking group for me?

As everyone knows, I have been in my own business for over 16 years. So, I consider myself pretty well versed in networking having gone to many different types of networking groups over the years.

I don’t go to many outside my own, unless I think in some way it will benefit our group, ETTM.

So, the other night I went to a women’s networking dinner (which was fun) and here is what I shared with this group of ladies:

1) Big doesnt always mean better. Just because a group has many people that show up, that does not necissarily mean it is better. I’ve found smaller intimate groups can produce more referrals, which in turn produce business because of the ability to connect more closely with people.

2) Price is only an issue in the absence of value. The least or the most expensive group doesn’t make the group better or worst. I do believe, however, that you do not have to spend a lot on a group to ensure it is a successful one. I also don’t believe free groups can produce a good return because there is no funding to grow and give back to the organization either.

The best groups have intimate circles and offer education as well as networking which is why we implement that in our ETTM.

3) Get to know one another. Lock arms with someone you view as a strategic partner and always listen more than you talk. Give first and give more and it will always come back.

Joining multiple groups is also a successful networking no no. I know you’re probably asking, why? Would I do better if I was a part of multiple organizations? Well, the simple answer would actually be a question, how many referrals are you able to give?

You see, if you promise more than you deliver it will come back to haunt you.

Focus your efforts into 1 or 2 groups you feel the best about; this would be the one/s with the most people you not only can relate to, but that you can honestly send referrals to.

Give of yourself to the group, if you want to get the best return, be around the most, volunteer more, tell everyone about the group and invite people to help it thrive.

Remember in any group or relationship… together, everyone achieves more!

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