Do you have Squirrel syndrome?

Just like our dogs are, we an be easily distracted by squirrels. We refer to those properly as distractions.

Most successful business women have A type personalities. That is great news because we are go getters, always on the move and we can take on a lot of tasks.

The bad news is we are easily distracted by things that happen around us in our business, at home, and with our families.

Did you ever find yourself sitting with a colleague and the most pressing topic you were on when you began your conversation, was 4 topics ago?… and the discussion you started, was still not resolved? Then yes… you are afflicted with squirrel syndrome!

Now that we identified your affliction what do you do?

When you sit down and list your goals at the beginning of the month, and then the end of the month rolls around… are you often not accomplishing them? Do you miss them by a landslide or nose? I bet if you thought about it, it would be in direct proportion with the things you let distract you.

So now that we have a diagnosis, and we know what it is causing, what is the antidote?

Simple: it’s change.

Sounds easy enough right? Actually, no…change is not easy and it does not come easily to many of us. But,  if you become aware that your distractions are in direct proportion to the goals you miss, wouldn’t you want to change?

All it takes to change is to refuel the passion you have for what you do. Become aware of wanting to accomplish your goals; your commitment and practice will help this change be a natural part of your daily routine. And then your success will be in direct proportion to the amount of energy you put into your comittment to change!

Our deepest desire is to succeed isnt it? Then change will be worth it!

Do you suffer from Squirrel syndrome? What do you do to treat it? Please let me know in the comment section below!

Social Media Explained, Part 2: Facebook

Facebook has become a favorite destination for people, businesses, and organizations to connect and share information because of its easy to use and interactive features.

It’s the most multimedia-friendly of the big three networks as members can post text, pictures, audio, and video, and can share their location too. It also offers tons of applications and widgets that can make your Facebook Page engaging and fun.

In a nutshell, Facebook works like this: Users sign up for a free account and then make connections with other users on the service by “Friending” them: When you find someone you know on Facebook, you request to be their “Friend.” If the request is accepted, you can see that person’s profile information, status updates, photos, and more.

Users who you accept as a Friend can, in turn, see your profile, status updates, and photos. If you don’t want to share all your information with the public or all your Friends (for example, if you connect with coworkers or family members), there are privacy settings available to limit who can see what information you post or is posted about you by others.

Facebook is a great place to connect with your own friends, family, and colleagues, but it has also become an incredibly powerful platform for businesses and organizations to build community, engage with prospects, and encourage customers and members to spread your message to a larger network. Small businesses and nonprofits are encouraged to create a Facebook Page rather than personal profile.

A Facebook Page, like a personal profile, provides an information hub that users can choose to “Like.” Liking a Facebook Page is not too different from subscribing to a newsletter. Facebook users will Like a Page to stay updated on events, promotions, and news, or to simply show their appreciation or endorsement. Anyone can build a Page —businesses, associations, actors, musicians, nonprofit organizations, politicians, etc.

A big advantage to creating a Facebook Page is that you do not have to accept requests for connections. When someone likes your Page, anything you do post to your Facebook Page will show up in their newsfeed. This is how the network effect kicks in. If you post something that your fans like, they will share it with their friends who may very well decide to connect with you too.

Finally, Facebook Pages are public, meaning they can get picked up in search engines and give you and your organization and its website, even more exposure.

What’s also good about Facebook?

• The user base is huge, and that means many of your customers and constituents are already there.

• It’s easy to use.

• You can post any type of multimedia content, including videos, photos, and links to external content.

• You can separate your personal and professional use.

Tips for Success:

 People who connect with you or Like your Page are interested in what you have to say and appreciate what you do for them.

 Use that to your advantage by posting exclusive updates, photos, sales/promotions, and other content that will help to form an even closer bond with your customers and members.

When you post interesting content or exclusive promotions, your fans will Share or Like your message with their Friends. This can create an incredible network effect to drive more followers, email subscribers, and ultimately business.

How are you using Face Book for business?

When Blogging Inspiration Strikes

Gail Lee, founder of the consignment store One Green Shoe was so motivated by our Blogging for Business meeting, she started her own blog. 
“I was so inspired by your meeting on blogging that I started right away,” explains Gail. 
Her story was picked up and promoted on the Patch and today she shares some great tips with the ETTM Community. 
Congratulations Gail!
In this economy, I have heard many people sing the praises of consignment store shopping. But weak economy or not, there are many great reasons to shop in the new, upscale consignment stores. Here are 3 reasons to shop consignment:
1. Selection. A good resale store will have a wide variety of better brands. This is a great opportunity to define your style and determine your fit. Fit is the most important part of an awesome wardrobe. In a well-stocked consignment store, you can try on several different brands and find what size and style fits you the best. Size, after all is only a guideline. Every designer and manufacturer sizes differently so please don’t pigeonhole yourself to one size. Buy what fits. Take jeans for example. You can go to a consignment store and try on Lucky, Seven for All Mankind, Express or Paige brands. Once you know what fits you well, you can return to those brands, time and again, without all the effort.
2. Choice. You will find styles that others had bought the moment they hit the stores, at full price. Now, you get a second opportunity to have that top or jacket that was so out of your budget the first time, at a reasonable price. Think of the wardrobe you could have if you could double your spending budget. Consignment shopping allows you to do just that.
3. Service. A good store owner knows that giving individual attention to shoppers is the best way to foster relationships and encourage loyalty. Having this relationship has its benefits. A caring shop owner will learn what you like and keep a wish list of items for you. When those items come in, you will be first to view them and have first option to buy. This kind of personal service is less common than it once was. Consignment stores keep those values in mind while building their clientele.
Some people are concerned about “cleanliness”. Ask the shop-owner for the criteria in collecting merchandise. Does it need to be cleaned before purchase? Does the store steam each item? Are the items checked individually? Items in a well kept consignment store are as clean as a department store where many customers try on items every day. You should wash garments before you wear them no matter where you buy them.
I encourage you to give this type of shopping a try. In Freehold, at One Green Shoe, we are very proud of our dedication to recycling, our support of the community and our charitable outreach. A percentage of every sale goes to charity. That’s why our motto is “Look good, do good”

To Be Yourself or Not To Be?

I have always been attracted to people who have the courage to be what some may call “different” when in reality, they are simply being themselves.

I interviewed Nika Stewart, founder of Ghost Tweeting. She always has something new and fabulous to offer others, specially when it comes to doing business.

I know we all know this, but sometimes while trying to figure out our branding puzzle, our approach to new people, our new 30 second pitch…we sometimes lose sight that more and more people want to connect to people.

Watch Nika and I talk about how the authentic approach to life and business continues to win.


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