12 Steps to Building A Fabulous Personal Brand

Building a personal brand is something that you work on on different levels. It genuinely begins with knowing yourself better and knowing what you stand for. You then need to understand what you want to communicate to your target audience.

A personal brand is a vision and when you speak about your brand, it should always become about your message.

Here are 12 Steps to consider while building a fabulous personal brand:

1: Determine your unique value proposition

Stop. Take a minute and spend some time thinking about what makes you different. Think about your strengths, your passions, and your goals. Know who you are -most importantly, who you are not.

2: Find out how others see you

Ask trusted colleagues, co-workers, and friends for 3-5 adjectives they would use to describe you. Ask specifically: In which areas do they view you as “irreplaceable?” What are you good at? What are your strengths? Use these adjectives in your marketing copy.

3: Identify your goals

Where would you like to be in 30 days ? One year? Five years? Defining your goals helps you craft a message that helps you reach your goals.

4: Identify your target audience

Just like coffee-deals site knows that their target audience is coffee drinkers, you need to understand who will be receiving your message. This will help you master your message and to deliver it in the right places.

5: Reevaluate your priorities

As an independent business owner, woman, spouse, mother…you’re probably used to putting yourself last. While you still want to be loyal to your clients, colleagues and family, please remember to be loyal to yourself, first.

6: Pay attention to the details

Everything you do contributes to your personal brand. Once you’ve defined your brand, make sure that the way you dress, your body language, how you interact with others, the emails you write are all consistent with your brand message.

7: Update your resume

Go through your resume to determine if it resonates with your brand and that it accurately defines who you are, and is in alignment with both your short and long-term goals.

8: Become a social networker

If you haven’t already done so, set up accounts on Facebook, Twitter and Instagram and ask those in your target audience to follow and subscribe to your pages. Make sure you update on a regular basis. Make sure your updates resonates your message.

9: Build your own website

That’s right. Your website should be about you. It should highlight your professional accomplishments, your skill set and your knowledge, what you stand for, and your value. Make it about you, not your company or clients.

10: Blog

Blogging makes it easier than ever to promote yourself to your target audience. Make the commitment to posting 1-3 times a week on topics that your audience will find interesting and educational. These posts should highlight your skills and experience.

11: Get published

Write the book. Let me write that again: Write a book! Also, contribute to industry publications and update the content on your site. Being published is a great way to promote yourself as an expert in your field.

12: Pound the Pavement and Go Offline

Make sure that you are promoting your brand in person as well as you are online. Join and participate in industry groups, give talks at conferences, or lead a project that showcases your unique talents.

 

Self-promotion is an extremely important part of building your brand (if no one knows of your accomplishments or the company you work for, then how are they going to do business with you?), the biggest factor that separates you personal branding from shameless self-promotion is value.

Marketing and Advertising: How Much Should I Be Spending On It

Marketing and advertising your small business are 2 of the most important ongoing activities you should consistently focus on for your business. There are many ways to do these.

It can be challenging for https://www.libertylending.com/, especially when it comes to personal loan and how much money will be set aside for these 2 key aspects of business.

One way of doing this is by calculating the percentage of gross revenue. This will allow for your spending to change as your revenue does.

Truth: Marketing and advertising budgets vary based on your industry, competition, profit margins and other aspects. Marketing and advertising are typically revenue drivers.

ICYMI: Marketing and advertising are typically revenue drivers.

So, let’s break it down:

  • Marketing by Percentages

“The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin — after all expenses — is in the 10 percent to 12 percent range.”

Many marketing and advertising experts suggest that start-up and small businesses should allocate between 2 and 3 percent of revenue just for their marketing and advertising. If you’re in a competitive industry, up to 20 percent. Other experts advise a range between 1 and 10 percent, and even more depending on how long you’ve been in business, competitive activity and bottom line, what you are able to afford. These different opinions may lead us to believe that the percentage of gross revenue for marketing and advertising depends on whom you ask. I believe that investing in marketing and advertising is fundamental to growing your business so anywhere from 10 to 20 percent from your revenue should go towards these activities.

  • Spending Variables

Regardless of what others are spending, I know that there’s a limit to how much you can afford to spend. Affordability can actually be your spending guide. Also understand that certain internal and external factors may cause your spending to vary. Introducing a new product or service requires more spending than what you spend on an on-going business. You may of course want to reduce marketing spending while you are in the midst of activating your exit strategy – this is if your business is in its twilight years. If you’re selling high-ticket, high-margin goods or services, you need to spend more on marketing. If your competition is giving you a headache, you may have no choice but to increase your marketing spending.

  • Marketing Drives Revenue

Marketing and advertising are typically revenue drivers. Marketing and advertising spending in most successful businesses is task- or project-oriented, whether doing some pay day loan leads programs or the promotion in social media. Task-oriented marketing requires a marketing plan, something I strongly recommend.

What are some of the challenges you face when marketing or advertising for your business? Would love to think thank with you!

The # 1 Marketing Tactic

I recently read a survey where out of 44 marketing tactic options to choose from, Search Engine Optimization won. Facebook and LinkedIn came in second, blogging third, and email marketing fourth.

What’s even more interesting, video marketing came in seventh despite the fact that YouTube is the third largest search platform – after second-place Google and first-place Facebook.

Here are a few ideas you can take away from these results:

1. It makes total sense that SEO is the most important tactic in attracting visitors to your website.

Any time someone gets online and looks for something, what they’re doing is searching. Making Search Engine Optimization key – to everything!

Leaders in business have noticed this and are planning to devote major attention, energy and yes, money into improving theirs.

You should be doing the same thing.

If you don’t know much about SEO and can’t afford to hire an expert, learn as much as you can on your own – there are lots of things you can do to improve SEO without having to become a super tecchie expert in the field.
2. Facebook, blogging, and email campaigns are simply a given in business. Make sure you have a strategy in place to engage in all three regularly. If you’re not a great writer, designer, or copy writer, consider outsourcing, or at least get an expert to evaluate what you’re doing, give you some training if needed, and guide you on how to best use your time in these activities.
3. Jump on the opportunity that business leaders are still lagging in their plans to use video. This is awesome news for you! Take advantage of their relative inactivity, and get your content out where your competition is not as active as it should be.

Invest in an inexpensive camera, create vlogs out of your existing blogs, and put those videos up on your website and on YouTube. You’ll be a step ahead of many of your competitors and your SEO will improve dramatically.

 

What are you doing to improve your SEO? Do you have any questions? I’d love to hear from you! Leave me a comment below.

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