I recently read a survey where out of 44 marketing tactic options to choose from, Search Engine Optimization won. Facebook and LinkedIn came in second, blogging third, and email marketing fourth.
What’s even more interesting, video marketing came in seventh despite the fact that YouTube is the third largest search platform – after second-place Google and first-place Facebook.
Here are a few ideas you can take away from these results:
1. It makes total sense that SEO is the most important tactic in attracting visitors to your website.
Any time someone gets online and looks for something, what they’re doing is searching. Making Search Engine Optimization key – to everything!
Leaders in business have noticed this and are planning to devote major attention, energy and yes, money into improving theirs.
You should be doing the same thing.
If you don’t know much about SEO and can’t afford to hire an expert, learn as much as you can on your own – there are lots of things you can do to improve SEO without having to become a super tecchie expert in the field.
2. Facebook, blogging, and email campaigns are simply a given in business. Make sure you have a strategy in place to engage in all three regularly. If you’re not a great writer, designer, or copy writer, consider outsourcing, or at least get an expert to evaluate what you’re doing, give you some training if needed, and guide you on how to best use your time in these activities.
3. Jump on the opportunity that business leaders are still lagging in their plans to use video. This is awesome news for you! Take advantage of their relative inactivity, and get your content out where your competition is not as active as it should be.
Invest in an inexpensive camera, create vlogs out of your existing blogs, and put those videos up on your website and on YouTube. You’ll be a step ahead of many of your competitors and your SEO will improve dramatically.
What are you doing to improve your SEO? Do you have any questions? I’d love to hear from you! Leave me a comment below.