ETTWomen Co-Founder Vanessa Coppes at #AmplifyNYC2016

 AMPLIFY YOUR BRAND 2016 took place this past weekend in New York City.

A two-day learning event with a jam-packed program #AmplifyNYC2016, allows attendees to learn how to build buzz and grow their brand from experts, members of the media and industry pros. Panelists shared their knowhow, answered questions and genuinely connected with the crowd at large.

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Our CO Founder Vanessa Coppes was beyond excited to be included as a Social Media panelist on Sunday’s session.

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Amplify NYC 2016 was hosted by Janine Just of Janine Just Inc, and the creator of the TechStyle NYC Experience along with Sabina Hitchen, co-founder of TinShingle.com and founder of SabinaKnows.com.

The event equipped attendees with the resources they need to amplify their brand quickly and confidently for years to come!

Top 5 Lessons From #TheDress

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Have you been living under a rock? I didn’t think so. This means you have seen/participated in the global phenomenon that was “The Dress”.

More than Kim Kardashian’s behind, more then Ellen’s Oscar selfie, the dress sparked shares and conversations around the world. Was it a trick? Was it a clever promotion? Nope, just a woman taking a picture of a dress to share with her daughter in consideration for a wedding.

As a small business owner, it is my dream to have something I share make this much impact. So I have been studying what we can all learn from it.

Here are my top 5 Lesson from #TheDress:

  1. Perception is reality.
    Blue and Black or White and Gold, it didn’t matter how you saw it, it was right. If your customer’s see your brand differently then you do, it is time to either adjust your own thinking or your focus to put you both on the same page.
  2. Conversation is key.
    It’s a dress that got people talking. If you are in product based business, putting your items into unusual environments might garner the wanted results, service based businesses may want to discuss misuse or abuse in your industry and how you don’t do that.
  3. Use what you have.
    All she had was a picture of a dress, posted it on tumblr and asked a question. Engage with your audience where they are. Ask them questions, give them advice, play games. You don’t have to do this everywhere either. If you love pinterest, use that. I am most comfortable on twitter (@traceyknits) and talk there more than anyplace else.
  4. Trending.
    You can tie-in anything. Note how I took the topic of the dress and turned it into something else. If everyone is talking about it, it is easy to get people to be interested in what you have to say about it.
  5. Keep it simple.
    A dress and a question. For you it could be a picture of a grumpy cat and a tagline about your business. Don’t overthink it, you never know what is going peek someone’s interest, just keep trying different things.

So what color did you see? And what did you take away from this viral sensation? Would love to know, leave me a comment below!

Tracey Rediker is owner of Tracey Knits,
maker of playful hand-knit golf club covers.
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Photo Credit: Buzz Feed

Social Media Explained, Part 3: Twitter

Twitter is one of the fastest growing social networks, with over 190 million users sending over 65 million tweets each day.

Twitter is a real-time information network that empowers its users to share and discover interesting content through status updates (or “tweets”). Twitter is often referred to as a microblogging service because it limits your status updates to 140 characters. But the brilliance is in its simplicity and brevity.

For businesses and organizations, Twitter is one of the quickest ways to get a message out to people who may be interested in your activities, ideas, products, services, or events. You can also use Twitter to get real-time feedback from customers, members, and event attendees.

Like Facebook posts, users can share your tweet with the simple click of a button. This is called a “retweet,” and it is the feature that makes Twitter such a great word of mouth platform that can help your message reach an entirely new group of prospective customers. (Hint: You should pay attention to people who retweet your message as that is a good indication that they are listening to what you say, and may be one of your best influencers. Your influencers are like your best friends because they can help you attract new followers and prospects.)

 Twitter is a public site, which means anyone can view your tweets. However, users can choose to “follow” you on Twitter to keep track of your tweets. The follower relationship is not two-way; you don’t have to follow someone for them to follow you, and vice versa. However, when you follow someone on Twitter, you’ll see his or her tweets in real time on your private Twitter feed, including updates from everyone else you follow. (If you follow many people, this can create a bit of “noise,” especially if those people are heavy users of the site.)

While you can only send private “direct messages” to people who follow you, you do not need to follow a user to send a public message to them; just include the handle (@username) in your tweet and it will show up in that user’s feed. This is called an “@reply” or “mention.”

 You may discover that customers are already talking about you on Twitter by indexing your name with the “@” symbol or the “#” symbol.
Twitter is a great way to get real-time feedback from your customers and to discover what people are saying about you, your competition, industry, or any keyword that is relevant to you. You can see what people are saying about any topic in real time using Twitter’s search tools. 

What’s good about Twitter?

• The “Timeline” (or the Twitter feed) is public, which can help to give your business or organization greater exposure in web search results.

• The site is like a public forum, so it’s easy to build a community of potential customers you don’t personally know.

• Customers and members can “follow” you without you having to reciprocate.

• There is a quick way to share links to content to help spread your message to a wide audience.

• Users are very vocal, so if they are happy with your business or organization, they’ll say so.

What’s not so good about it?

• It’s sometimes challenging to create a meaningful post in only 140 characters.

• Lots of “noise.” With so many identical looking tweets, you have to be creative to make a single one stand out in the crowd.

• Spammers are increasingly targeting the service.

• Users are very vocal, so if they have a problem with something, they’ll say so (which is really not a bad thing).

Twitter’s greatest strength is its vast reach. The more engaging and relevant your content is — whether it’s an article you’re sharing, a link to your newsletter, or words of support for the local lacrosse team — the greater the chances it will be passed on and retweeted to a whole new audience.

How are you using Twitter for business?

Social Media Explained, Part 2: Facebook

Facebook has become a favorite destination for people, businesses, and organizations to connect and share information because of its easy to use and interactive features.

It’s the most multimedia-friendly of the big three networks as members can post text, pictures, audio, and video, and can share their location too. It also offers tons of applications and widgets that can make your Facebook Page engaging and fun.

In a nutshell, Facebook works like this: Users sign up for a free account and then make connections with other users on the service by “Friending” them: When you find someone you know on Facebook, you request to be their “Friend.” If the request is accepted, you can see that person’s profile information, status updates, photos, and more.

Users who you accept as a Friend can, in turn, see your profile, status updates, and photos. If you don’t want to share all your information with the public or all your Friends (for example, if you connect with coworkers or family members), there are privacy settings available to limit who can see what information you post or is posted about you by others.

Facebook is a great place to connect with your own friends, family, and colleagues, but it has also become an incredibly powerful platform for businesses and organizations to build community, engage with prospects, and encourage customers and members to spread your message to a larger network. Small businesses and nonprofits are encouraged to create a Facebook Page rather than personal profile.

A Facebook Page, like a personal profile, provides an information hub that users can choose to “Like.” Liking a Facebook Page is not too different from subscribing to a newsletter. Facebook users will Like a Page to stay updated on events, promotions, and news, or to simply show their appreciation or endorsement. Anyone can build a Page —businesses, associations, actors, musicians, nonprofit organizations, politicians, etc.

A big advantage to creating a Facebook Page is that you do not have to accept requests for connections. When someone likes your Page, anything you do post to your Facebook Page will show up in their newsfeed. This is how the network effect kicks in. If you post something that your fans like, they will share it with their friends who may very well decide to connect with you too.

Finally, Facebook Pages are public, meaning they can get picked up in search engines and give you and your organization and its website, even more exposure.

What’s also good about Facebook?

• The user base is huge, and that means many of your customers and constituents are already there.

• It’s easy to use.

• You can post any type of multimedia content, including videos, photos, and links to external content.

• You can separate your personal and professional use.

Tips for Success:

 People who connect with you or Like your Page are interested in what you have to say and appreciate what you do for them.

 Use that to your advantage by posting exclusive updates, photos, sales/promotions, and other content that will help to form an even closer bond with your customers and members.

When you post interesting content or exclusive promotions, your fans will Share or Like your message with their Friends. This can create an incredible network effect to drive more followers, email subscribers, and ultimately business.

How are you using Face Book for business?

Social Media Explained, Part 1

The buzz around social media marketing has grown very rapidly…. and it’s here to stay. 

If you haven’t already embarked and you want to continue to see your business grow…you better get on board.

People are blogging, connecting with Friends on Facebook, posting updates to Twitter, and getting LinkedIn.

Is your business or organization still on the social media sideline, looking to get into the game but unsure of how to proceed, or are you still wondering if the business value is there?

In the following posts, we will introduce some of the most notable social media marketing sites: what they are, why you’d want to use them, and how to use them effectively.

With this information in hand, you’ll have the right ammunition to start or continue building your social media presence. This post is a series, so stay tuned for more. In the meantime, let’s discuss…are you using social media for your business?

Vanessa Coppes

Vanessa Coppes is the founder of enV by Vanessa Coppes. A Social Entrepreneur, a Creative Visionary, Writer and a Life & Business Mentor she empowers women to live fabulously, everyday.
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