Facebook has become a favorite destination for people, businesses, and organizations to connect and share information because of its easy to use and interactive features.
It’s the most multimedia-friendly of the big three networks as members can post text, pictures, audio, and video, and can share their location too. It also offers tons of applications and widgets that can make your Facebook Page engaging and fun.
In a nutshell, Facebook works like this: Users sign up for a free account and then make connections with other users on the service by “Friending” them: When you find someone you know on Facebook, you request to be their “Friend.” If the request is accepted, you can see that person’s profile information, status updates, photos, and more.
Users who you accept as a Friend can, in turn, see your profile, status updates, and photos. If you don’t want to share all your information with the public or all your Friends (for example, if you connect with coworkers or family members), there are privacy settings available to limit who can see what information you post or is posted about you by others.
Facebook is a great place to connect with your own friends, family, and colleagues, but it has also become an incredibly powerful platform for businesses and organizations to build community, engage with prospects, and encourage customers and members to spread your message to a larger network. Small businesses and nonprofits are encouraged to create a Facebook Page rather than personal profile.
A Facebook Page, like a personal profile, provides an information hub that users can choose to “Like.” Liking a Facebook Page is not too different from subscribing to a newsletter. Facebook users will Like a Page to stay updated on events, promotions, and news, or to simply show their appreciation or endorsement. Anyone can build a Page —businesses, associations, actors, musicians, nonprofit organizations, politicians, etc.
A big advantage to creating a Facebook Page is that you do not have to accept requests for connections. When someone likes your Page, anything you do post to your Facebook Page will show up in their newsfeed. This is how the network effect kicks in. If you post something that your fans like, they will share it with their friends who may very well decide to connect with you too.
Finally, Facebook Pages are public, meaning they can get picked up in search engines and give you and your organization and its website, even more exposure.
What’s also good about Facebook?
• The user base is huge, and that means many of your customers and constituents are already there.
• You can post any type of multimedia content, including videos, photos, and links to external content.
• You can separate your personal and professional use.
People who connect with you or Like your Page are interested in what you have to say and appreciate what you do for them.
Use that to your advantage by posting exclusive updates, photos, sales/promotions, and other content that will help to form an even closer bond with your customers and members.
When you post interesting content or exclusive promotions, your fans will Share or Like your message with their Friends. This can create an incredible network effect to drive more followers, email subscribers, and ultimately business.
How are you using Face Book for business?