My daughter was recently invited to a friend’s Bat Mitzvah. She is 13 years old and this Jewish right-of-passage is a regular occurrence this year. I dropped her off for the ceremony and expected to hear the usual tale of how well her friend chanted Torah upon picking her up. How wrong I was! My daughter regaled me with a story about a service in Spanish with just a few prayers in hebrew, traditions she had never seen before. I asked so many questions she was not able to answer. How was I just learning that this even existed?
I realized that this could be directly applied to my business. For years I have been refining the way I run it, learning new things but pretty much staying in the same lane. Is there something that is already out there, parallel to my own strategy, but different in ways that I had never experienced?
There is no one right way to run your business. Personally, I have found great success selling hand-knit golf club covers online, through my own website as well as through the handmade marketplace Etsy. Local fairs, a staple for most crafters, have been a waste of time and money for me. However, I have begun doing better research and investing in events that attract more of my target audience, significantly increasing my success rate.
Is there something you haven’t tried or failed at that other people in your industry are doing? It may be a matter of tweaking it to make it work for you.