Personal Branding with Cheldin Barlatt Rumer

As CEO of i-g creative, Cheldin Barlatt Rumer has spent close two decades creating, managing and executing strategic grassroots marketing campaigns for clients within an array of various lifestyle industries. As a seasoned marketing executive, Rumer is committed to communicating on behalf of her clients while aggressively motivating them to share their own enthusiasm for the products and services they represent and/or own.
Rumer continues her commitment to communication and marketing education by telling and sharing entrepreneurial stories through her daily digital series This is it TV. Through this online program small business owners have the opportunity find their marketing voice while promoting their products and services.
Most recently, Rumer has developed an effective yet cost-effective online marketing course and program called Scream Your Dream. This digital, hands-on, educational tool has been designed specifically to support the needs of small businesses owners, entrepreneurs and independent sales professionals who are looking to take their marketing efforts to the next level while achieving their realistic and measurable on-going business goals.
As a working mom of two wonderful children, Rumer wants to inspire female entrepreneurs to no longer whisper their wishes but scream their dream. Rumer’s upcoming book, Scream Your Dream is expected to release summer of 2018. Scream Your Dream allows Rumer’s audience to take her message home and turn their dreams into reality.

Join us on August 18, 2020 @ 6:30PM!

Complete details below ⤵️ Join Zoom Meeting
Meeting ID: 516 705 8596
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Face Off: How Alexandra Amato’s Mask Making is Fighting Dementia + COVID-19

In the ETTWomen community we know her as Alex. And if you know Alexandra Amato, you know she has always been vocal about social issues, even more-so during this time.

Alexandra has been taking care of people since she can remember, eventually becoming a nurse and today, she serves as the Community Relations Director at Artis Senior Living.

We know how the shortages of Personal Protective Equipment (PPE) has impacted us all, especially those on the front-line battling the pandemic. So Alex, having no previous sewing experience, bought a sewing machine online, watched countless YouTube videos and now has manufactured more than 600 face masks.

We were especially impressed and touched by her drive and dedication to this effort when she shared the following update on Facebook, “I don’t know if many of you know that I have a special needs son who is also hearing impaired. This week, I had a professional partner in a skilled nursing facility request masks made for the hearing impaired. I am proud to present my new masks for such a needed population. Masks for the hearing impaired.”

We commend and praise Alex for her commitment. Alex has distributed her masks to local police, fire, hospital and hospice personnel and is on a mission to spread them across every state.


To connect with Alexandra and support efforts, click here!

Andrea Caprio-Furio Takes On The Covid19 Mask Crisis Head On

Andrea Caprio designed sportswear for many years. Paying close attention to what people are looking for in the day-to-day wardrobe, and how different clothes and a good fit makes them feel and look good she also realized that many people need help. Not just in creating their individual style but by simply not having the time to shop. After multiple requests from family and friends, coworkers and frustrated women in dressing rooms, she decided to launch her personal style company.

When she became a part of ETTWomen, we were thrilled to receive her strutting leopard print and rocking red lips. What’s been most rewarding is seeing how relying on her talents, she jumped into action sewing much needed protective gear for our community and most importantly, our front line workers.

Andrea Caprio shares her story in her own words:

It’s day 20+ of making masks day and night. I have completely dug my heals into this project. All in!

My husband is a CRNA at a local hospital and all his pals and coworkers started asking for cloth masks to wear over their n95’s.

I found myself sitting in front of the news night after night getting way too anxious. I quickly realized I had a skill that could really help.

Being a designer in the garment center for almost 20 years was about to come in handy. I went in my basement and set up shop. I got my juki machine fired up and started creating masks and sending them in to work with my husband.

I tried making a few kinds. I only had one type of elastic so I quickly figured out those weren’t going to work. I decided on making my own pattern for a simple tie back face mask that could be adjusted to every head. 100% cotton, washable and super durable.

I began to choose specific prints to match specific personalities (I’m a stylist, I can’t help it). Everyday my husband would come home and tell me who liked what and who chose which -I was getting requests for prints from cherries to globes to florals and everything in between.

Soon, I was finding myself waking up and going right to my machine with lists of requests. As the corona news worsened, I was relying on working on masks feverishly to get through the day without having a meltdown.

The masks were being received by first responders all over the hospital. Men and women were requesting them and I could barely get them out fast enough.

Everyone was so appreciative. My husband’s feedback kept me sewing. He would tell me things like, ‘The nurses loved the colors and prints, it was their little bit of happiness today.’ or ‘The masks brought smiling faces.’

The word started to spread, and before Andre knew it, she was sewing masks for fire fighters, nurses all the way in Massachusetts, mail carriers, pilots, builders, painters, and more. She goes on:

I had posted a few pics of my masks on Facebook and my old boss from my designing days posted a comment saying ‘That’s so you.’ Seems simple but he was right, it is so me. It’s the most me I’ve ever been.

Everything seemed to just fit she continues to explain. Andrea felt an overwhelming sense of accomplishment and pride sitting behind her machine sewing masks. There was a moment where she realized she had been utilizing everything she had learned, doing something she truly enjoyed, and having the pleasure of helping others. One of those mind blowing moments. Her perfect storm.

She started making masks for family and friends and shipping out piles of boxes every other day.

I was so afraid I would forget someone. Once the boxes arrived I started getting heart felt notes, messages and thank you’s. People started flooding my email and text with selfies wearing my masks. It was so beautiful. All those happy faces in this crappy uncertain time kept me going. It fueled my desire to keep making masks and shipping them out.

People were so gracious and appreciative. I started getting goodies in the mail and donations for fabric and supplies. The scarier the news became the more I wanted to sew.

Shortly after, Andrea started getting requests for headbands from the nurses. They were showing her pics of there bruised faces and ears from there n95 masks. They needed to relive tension from the ears while working . Someone sent me a headband with buttons and asked if she could make them.

How could I not? My sister and bestie sprung into action, located headbands and dropped them off for me to sew on the buttons. Batches of these went out in between masks.

I can’t even begin to tell you how appreciative everyone is and was. It’s amazing how in crisis most people really step up to help. This has all been very revealing to me: who steps up and who doesn’t.

She ends by sharing that there are more people who ask for 2 and pay for 10 masks. These are the people who rally, these are the people who make her want to help. These are the people who are risking their lives for us, these are the people she loves.


To get your mask or learn more, go to!

ETTWomen CJ: Book Signing + Workshop – 4 Key Elements of Healthy Love with Jillian Coburn

There are a lot of relationship paradigms being offered. Many of these offer ideas of true love conquering, enduring, and being all. They involve accepting another’s faults completely and without question, with an ideal of compromise, hard work. While many of these concepts are noble and true, they only apply in the right relationship.

In the wrong relationships, these same concepts are being used as reasons to stay because we still want to believe that love is enough all by itself. What we know is that love, in and of itself, is not enough. The wrong relationship can take these qualities that would make the right relationship thrive and endure and instead make excuses for our (or our partner’s) lack of health, toxic markers and red flags. A relationship cannot be healthy if one of the partners is not.

Jillian Coburn will speak about the 4 Key Elements of Healthy Love and how it is not exempt from challenge, effort, compassion, and compromise, but its characteristics do set it apart.

Jillian Coburn is an author, entrepreneur, inventor, outdoorswoman, and mother of three who is passionately committed to supporting and elevating women who have nowhere to turn and living under the shadows of domestic violence. A survivor herself, Jillian energetically assists women living with abuse by empowering and teaching them how to get out, heal and build a life they’ve always imagined. In her book, Coburn shares resources and tools of how she helped herself in hopes to help other women break the cycle of addiction, abuse and despair.

Jillian is co-owner of NOLA Prestige Electric, a women/minority based contracting company. She is also an up and coming inventor soon to release a product invented for families with kids and who have animals.

Coburn also founded the apparel line, Reel Housewives of the Deep South, in 2014, producing one-of-a-kind American-made designs for Southern women who love the outdoors and choose “catfishing over catfighting!”

Jillian spends her time on the lake or at home creating new books. She is readily involved with PTA and is the president of Fundraising. She enjoys traveling and spending time with family. Jillian lives and works in Lago Vista, Texas with her husband and three children.


Meet Jamie Sussel Turner, M.Ed PCC at ETTWomen Central Jersey

Jamie Sussel Turner, M.Ed, PCC, is a professional coach, speaker, and award-winning author. She has been featured in The New York Times, received an ATHENA Leadership Award nomination, and is a speaker curator for TEDxAsburyPark, the largest TEDx on the East Coast.

From this presentation you’ll learn a 4-step method to becoming your own Stress Detective and discover there is more you can do to lessen your stress than you may realize.


Meet Toni Marinucci, MS, RDN at ETTWomen North Jersey

Toni Marinucci is a Registered Dietitian with a Master’s Degree in Nutrition and Dietetics from Westchester, New York. She is the business owner of Diet Tips With Toni Marinucci, MS, RD, LLC. where she provides online nutrition counseling. She works with busy, working, women who struggle knowing how to eat to fuel their bodies optimally so they can have the energy and self confidence to live a life of freedom; freedom from negative thoughts, self-doubt, and “what-if’s”.

This speech is ideal for women who eat well during the day / week but struggle with overeating at night / on the weekend as a result of dealing with emotional stress. Toni will bring awareness to the triggers that may be driving this behavior and provide strategic tips on how to react to the emotions other than using food to cope. She will also explain why diets don’t work and provide realistic steps towards building a healthy foundation instead.


Meet Elizabeth A. Feudale at ETTWomen Cental Jersey

Industry Veteran, Beth Feudale, has been working in the world esthetics and massage therapy for nearly 15 years. After a long-time career of working at a beautiful holistic day spa, she followed her passion and created Décolleté Skin and Wellness, a boutique facial and wellness spa. The desire to deliver result driven experiences helped Beth develop her method which focuses on finding the perfect balance of technology, quality products and education to create tailored facial and body treatments that deliver superior results. “The greatest gift in what I do is being to help my clients look and feel their absolute best every day. It doesn’t get much better than that!”

This workshop will provide an in depth look at CBD and CBD Skin Care. It will cover a brief history of CBD, the health benefits of using CBD as a part of your daily skin care regime and most important, the benefits it has for your skin.



Meet Nicole P. Lugara, Phd at ETTWomen Central Jersey

Nicole Papaioannou Lugara, PhD is the owner and lead instructional design consultant for Your Instructional Designer. She creates performance-focused, learner-centered experiences that improve engagement, retention, and performance. Her solutions include training needs analysis, curriculum design, content development, assessment, evaluation, and more. Some of her notable projects include A320 ground school training for commercial airline pilots, digital asset management software training for Netflix employees, a mobile digital literacy course for people in developing nations, and a client training portal for a digital marketing company.

A crash course in instructional design, The Workshop Workshop will offer you an opportunity to start developing learning experiences that drive your business, including workshops, webinars, and lunch and learns. We’ll talk about tools of the trade, learning theory, and practical strategies.



Do Good with Kendra Scott and ETTWomen

You’re Invited! We’re celebrating the grand opening of @KendraScott at The Mall at Short Hills! We’re kicking off the celebration with a special give-back event with 20% of sales benefiting The @ETTWomen Foundation from 6-8pm. Join us for sips, treats, and jewels!

Plus, for every $100 you spend, you’ll receive a gift with purchase (while supplies last).

Date: Thursday, June 27th

Time: 6:00-8:00pm


Meet Jennifer L. Wielage, CCR, RPR, CRR at ETTWomen North Jersey

Jennifer Wielage is a Life Leadership Coach Trained Balance and Wellness Coach. She has a deep passion to support her clients, (“balance seekers”), to live a healthier and more in-the-flow lifestyle. In addition to LLCT certification, Wielage is a certified religious education catechist from Felician University; She is a member of the Secular Oratory of St. Philip Neri and am a Volunteer with the Focolare Movement.

This event will discuss how to live the rainbow colors and to which aspects of daily life the colors correspond. Shown with a Rainbow Vision Map to help women to assess how they are feeling at the present time in these various areas and where they would like to ultimately be; what their goals are, any clouds they may have that may be holding them back from achieving their goals in the various aspects and what the rewards will be if they remove those clouds and achieve the goals they are desiring.


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